121 articles
Global Gear Co., Ltd. has launched a new classic gacha, "Street Trad Street," for their dress-up and training game "Sugar Doll." The game also features a limited-time "Easter Campaign" and allows players to collect and customize dolls with over 5,000 items.
This article introduces the 10th Anniversary Limited Edition Aerotec automatic wristwatch, a fusion of elegance and diving performance. It features a sterling silver dial, a reliable ST1731 automatic movement, 200m water resistance, and comes in five distinct color variations inspired by nature. With a strong sales history in over 50 countries and successful Kickstarter campaigns, this model offers luxurious design, high visibility, and comfortable wearability with interchangeable straps.
Dekunovers Inc.'s D2C brand, THE ROAST BEEF, is launching a limited-time Mother's Day gift set from April 10, 2026. This special set combines flowers and roast beef, offering a new gift experience focused on 'dining table time' and creating lasting memories, moving beyond traditional material gifts. The packaging is designed to resemble a bouquet, conveying heartfelt emotions upon opening, and includes a special message card.
Finland, consistently ranked the world's happiest country, offers a unique 9-day 'living' experience program in September 2026, designed by Elama LLC. This 'non-touristy' journey focuses on immersing participants in Finnish daily life, sustainability, and well-being, aiming to inspire personal growth and a re-evaluation of life choices through activities like visiting a zero-waste restaurant, a Finnish home, and a forest sauna.
The popular "Pokémon Tokyo Banana Pikachu Bag Set," created to celebrate the 5th anniversary of "Pokémon Tokyo Banana," is being re-released in stores from April 24 to May 10, 2026, and online from May 1. This set includes a large-capacity tote bag featuring a Pikachu Tokyo Banana design, along with an 8-piece Pikachu Tokyo Banana and a 12-piece Overflowing Chocolate Cookie Sandwich. Additionally, a present campaign will be held where five lucky winners can receive the Pikachu Bag Set.
Sukesans Udon is introducing new menu items for 399 yen (tax included), including the 'Sukesan Tama Don' and the 'Kake Oni Set' (morning only). These affordable options are offered as a token of gratitude to customers, alongside their classic 'Kake Udon', also priced at 399 yen.
tryX Inc. is launching "BRAIN PRO," a conditioning protein bar for deep workers, on its official website in May 2026. Ahead of the launch, a pre-registration campaign offering up to 40% off has begun, accessible by registering on the official LINE account. This product aims to combat modern nutritional deficiencies and blood sugar spikes, promoting 'Wellness Performance' for busy individuals.
Uber Japan announced a significant expansion of its standard benefits for "Uber for Business," offering a 12-month free subscription to "Uber One" (normally 3,998 yen annually) to employees of companies that adopt the service. This initiative aims to support employees' daily lives by reducing costs for private transportation and food delivery, while also helping companies digitize expense management and enhance welfare benefits without additional cost or administrative burden.
T-Two-O Co., Ltd. has released a new series of Moomin embroidered bags, perfect for Mother's Day, featuring delicate embroidery of Moominmamma, Mrs. Mymble, and Mrs. Fillyjonk. These bags are designed to be special gifts that convey gratitude, offering both charming aesthetics and practical features like light water-repellent material, lightweight soft handles, and hidden Snorkmaiden buttons. The collection includes a spacious 130g tote bag and a versatile 120g 2-way bag, both combining functionality with elegant design.
The General Incorporated Association International Edutainment Association has launched new training content for its "Jokatsu" service, which diagnoses information utilization skills for elementary and junior high school students. This initiative aims to integrate diagnosis and development, addressing the need for practical training after skill assessment. Concurrently, the association is recruiting schools for its fourth demonstration project to verify the effectiveness of the new content and diagnostic features, with Professor Kiichiro Okubo of Kyoto University of Education joining as a supervisory advisor.
Zenkyoken, a cram school in Northern Kyushu, is introducing a "Confidence Level Diagnosis Sheet" in 2026 to quantify students' inner drive and boost their self-esteem. This initiative aims to move beyond just academic results, focusing on the process of building confidence through recognition, visible effort, and a supportive environment. The diagnosis sheet assesses four indicators of confidence and provides individualized coaching to help students develop a proactive learning attitude and achieve their academic goals.
Sidas Japan, a developer and seller of French sports products, will hold pop-up stores in seven areas across Japan from April 18 to May 31, 2026, starting in Hokkaido. Building on the success of their first pop-up in February, which allowed customers to experience products firsthand, this event will feature new 2026 Spring/Summer models of their 'ReCoLA' recovery sandals and 'UTIPPA' recovery room shoes, aiming to make foot conditioning more accessible. The pop-ups will emphasize a try-on experience and offer products suitable for personal use and gifts.
Hotto Motto surveyed its store managers nationwide about the appeal of their new Yakiniku Bibimbap. The top three reasons were the compatibility of its five ingredients with a special spicy-savory sauce, the ability to adjust spiciness with an additional sauce, and its high vegetable content providing half of the daily recommended intake. The dish offers various options including an added soft-boiled egg and extra meat.
Koikeya is launching a "Snack Bouquet" for pre-order, an arrangement of seven classic Koikeya snacks designed as a flower bouquet for various gifting occasions. Available in red and blue, this practical and surprising gift is positioned as a modern alternative to traditional flowers, with a special emphasis on Mother's Day deliveries if ordered by April 24th. A campaign is also running where five winners can receive two snack bouquets by following and reposting on X.
CTW Inc. is launching an early access campaign for its new browser game "Cute High Earth Defense Club Love Macho" on the G123 platform, offering 3,000 pre-registered users the chance to play before its official release. This free-to-play tower defense game, based on the popular anime series, is accessible on web browsers across various devices without downloads. A social media campaign is also being held, offering participants a chance to win Amazon gift certificates.
Chimoto Co., Ltd. is celebrating the 1st anniversary of its "Yawahada Yumochi" with a limited-edition "Yumochi 3-piece Petit Gift" featuring artwork by Japanese painter Beniko Choji. "Yawahada Yumochi" is a soft mochi confection with yokan inside, subtly scented with yuzu, and is cherished as a Hakone souvenir. The confection embodies a blend of Japanese tradition and new artistic sensibilities, expressing gratitude to Hakone and a desire to connect with the world.
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Chikyu no Arukikata has released a new guidebook focused on Chiang Mai and Northern Thailand. The book covers traditional festivals, unique temples, local cuisine including Khao Soi and rare ingredients like red ant eggs, and traditional herb saunas. A commemorative campaign in collaboration with the Tourism Authority of Thailand is also running, offering prizes like round-trip air tickets to Chiang Mai.
キリンビールは、かろやか果実のスパークリング「キリン 華よい」のリニューアルに伴い、俳優・アーティストの佐野勇斗と女優・モデルの山下美月が出演する新TVCM「本音のふたり」篇を2026年4月14日（火）より全国で順次放映開始します。CMでは、佐野さんと山下さんが「華よい」を片手に本音で語り合う様子が描かれ、二人の自然な関係性が伝わります。また、撮影の裏側を収録したインタビュー・メイキング映像も同日に公開されます。新TVCMは30秒版、15秒版、LONG MOVIE（2分55秒）があり、楽曲はimaseの「ユートピア」です。
Showa Food Co., Ltd. is launching a "Meat Day Limited Special Set" at THE ROOF TOP BBQ SUNNY SQUARE OSAKA BAY on April 29, 2026. Available monthly on the 29th, this set offers beer can chicken, tomahawk steak, T-bone steak, and back ribs at a 29% discount, aiming to enhance the Golden Week holiday with a hearty BBQ experience. Individual meat items will also be sold at special "Meat Day prices".
Ai Robotics Co., Ltd.'s straight haircare brand Straine launched two new lines of shampoo and treatment, tailored to different hair types, on April 1, 2026. To commemorate this nationwide launch, a sampling event will be held for two days, April 11th (Saturday) and 12th (Sunday), at the Shibuya Modi storefront plaza. Attendees can receive trial samples of both the BASIC and SOFT lines, and see a large visual of brand ambassador Tomohisa Yamashita.
Kora Honten, a crab specialty restaurant, is holding a "Luxurious Kamameshi Festival" from April 21 to May 8, 2026, featuring limited-time kamameshi dishes made with premium crabs. The festival offers experiential menus like the "Aoi" and "Hanairo Gozen" sets, highlighting the rich flavors of crab and providing a special dining experience.
ELSOUL LABO B.V. and Validators DAO have launched SLV AI tokens, enabling users to manage Solana validator and RPC operations via natural language with AI agents. A €5 authorization grants 100,000 free tokens, with various subscription plans and token packs available for advanced use, leveraging ERPC's optimized Solana infrastructure knowledge.
Pocket Gogaku, an app by NHK Publishing offering unlimited access to over 3,000 NHK English lessons from just 5 minutes a day, is launching a new "Enjoy Simple English Readers" course. To celebrate, they are holding an X (Twitter) Follow & Repost campaign where participants can win a ¥50,000 JTB Travel Gift, with entries closing April 21, 2026. New users can also take advantage of a special 1-month free trial.
Aeon Fantasy is releasing the final part of their 'Sanrio Characters Poyoyon Airport' BIG plush toy series on April 10, 2026. This collection features Cinnamoroll and Kuromi in special sky-themed outfits and will be available at Molly Fantasy, PALO, and Molly Online. A social media campaign is also underway to win a complete set of all 26 plush toys.
BIRTHDAY BAR, a gift select shop by NCLAP Inc., is launching a collaboration with FRUIT OF THE LOOM, featuring original T-shirts and caps. These unisex items will be available nationwide from June 17, 2026, with advance reservations starting April 7, 2026, on the PAL CLOSET online store, offering a 10% discount during the reservation period.
S Holdings Inc. reported a highly successful debut of the Taiwanese femcare brand "Relove" on its TikTok live commerce channel "En Channel." The live stream, held on March 17, 2026, sold out approximately 850 units of delicate zone cleansing gel and lingerie wash within 10 minutes, generating 4 million yen in sales. The success was driven by live commerce's ability to address sensitive consumer concerns interactively, fostering trust and driving immediate purchases.
株式会社FS.shakeは2026年4月8日、大阪の難波エリアにシーシャカフェ＆バー「CAGE 難波店」をグランドオープンした。CAGEはアメリカの監獄をモチーフにした空間が特徴で、シーシャのほかフードやドリンクも提供する。グランドオープンを記念して、2026年4月8日から4月14日までシーシャ半額キャンペーンを実施する。店舗はGEMSなんば12階に位置し、13:00から翌5:00まで営業する。
ファミリーマートは、2026年4月7日（火）から「超も～っちりパン」シリーズ3種類（キャラメルドーナツ178円、ホイップあんぱん158円、ピザパン198円）を全国約16,400店で発売します。発売に先立ち、社員193名を対象とした試食アンケートでは、124名中74%（89名）が「過去最高レベル」または「トップクラス」と評価しました。また、4月7日（火）から20日（月）まで20円引きレシートクーポンキャンペーン、4月7日（火）から13日（月）まで無料クーポンが当たるXキャンペーンを実施します。
Lotte is launching a new ice cream brand, "Asia in Love Ice Set," after 10 years, exclusively through their online shop. This limited edition set (1,000 units) features four Asian dessert ice cream flavors and includes a special "CUTIE STREET" bonus. It will be available from Monday, April 6, 2026, at noon for 5,400 yen.
Garmin Japan Inc. is set to open its new direct store, "Garmin Store Nagoya," on April 23, 2026, in the Chunichi Building, a landmark in Sakae, Nagoya's largest business and commercial district. The store will offer a wide range of Garmin's specialized GPS devices and wearable watches, known for their high-precision data utilization in health management and sports. To celebrate the opening, special campaigns including discounts and free initial setup services will be available until May 31, 2026.
Shabu-Shabu Dontei restaurants are renewing their popular weekday lunch menu, available until 4 PM, starting April 3, 2026. The renewed menu features satisfying pot set meals with free rice refills, priced from ¥980 (¥1,078 tax-inclusive), with an option to add a drink bar set for a special price of ¥1,200 (tax-inclusive). The daily specials cater to different tastes throughout the week.
Toyo Co., Ltd. is releasing a new 50cm diameter "Ume Onigiri Plushie" as a crane game prize. This plushie, modeled after a classic Japanese food, features a detachable nori (seaweed) part that reveals a special plum-version of their mascot character, Tore, inside.
Rakusai Co., Ltd. is launching a limited pre-sale of 'Shiranui from Misumi Region' (Kumamoto Prefecture), known for its exceptional sweetness and rich flavor. These carefully selected Shiranui citrus fruits, cultivated with traditional techniques in a unique climate, will be offered nationwide for 2,980 yen (tax and shipping included). The pre-sale starts on April 6, 2026, for 300 sets.
3R Inc., operating the mobile battery sharing service "Plupa," has fully revamped its system and dedicated app for enhanced user convenience. Starting April 2026, the service will be completely renewed to include models compatible with "Rapid Charging (PD)," along with other improvements. To celebrate the renewal, a campaign allows users to access rapid charging models at the same price as standard charging models.
AnimeFesta has launched a special feature page for the TV anime 'Do You Like Big Girls?', exclusively streamed on their service. The page highlights a campaign to win signed scripts by collecting weekly keywords and offers preview scenes of the uncensored Premium Edition. The anime itself is a harem romantic comedy about a college student navigating life as the supervisor of a women's volleyball team.
Spelab, a self-storage company, is opening a new location in Toda Koen, Saitama, on May 1, 2026. The new store offers various sizes of storage units, from small units suitable for individuals to larger units for families and businesses, with an opening campaign offering discounted rent. Spelab emphasizes non-contact services, quick access, and a robust security system in its new and clean facilities.
Asuzac Foods Co., Ltd. is launching its first TV commercial for "Freeze-Dried Domestic Nagaimo Tororo" on April 4, 2026. This product, which has achieved over 3.6 million cumulative sales and won a Grand Prix at the Japan Food Selection, offers the fresh flavor and stickiness of grated yam simply by adding water. The company aims to expand recognition for this convenient, time-saving product, which has seen a 139.2% sales increase year-on-year.
Tohoku's largest personal gym chain, 'Real Body,' offers a final, rebound-free diet to those in Matsudo's Yahashira area struggling to change on their own, with its unique functional improvement method and overwhelming cost performance.
LOUNIE, a women's fashion brand, is launching its "Ready for Anywhere" series for Summer 2026, featuring high-performance materials and sophisticated designs for seamless transitions across various modern women's lifestyles. Three popular influencers—Shiori Irie, Misaki Shimura, and Kaori Omura—showcase nine mix-and-match styles, highlighting the comfort and elegance of the collection in their daily lives.
FS.shake Co., Ltd. is grand opening "Popular Chicken Izakaya Toriichizu Kyoto Saiin Store" on April 2, 2026. Located near Hankyu Saiin Station, this izakaya offers private rooms and a menu focused on affordable and delicious chicken dishes. To celebrate, a limited-time campaign will offer draft beer for 0 yen from April 7-9, 2026, with certain conditions.
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Travel Contents is officially releasing the Tohoku edition of the "Have Fun Pass" for foreign visitors to Japan starting April 1, 2026. This pass leverages the e-ticket system, which has been deployed nationwide since 2022, to promote Tohoku's attractions globally through OTAs and travel agencies. It also aims to attract tourists to rural areas through free accommodation campaigns and collaborations with transportation providers.
CALL&RESPONSE株式会社は4月3日、宮崎県宮崎市の宮交シティ1階に新店舗「CALL&RESPONSE 宮交シティ店」をオープンしました。オープン特典として、来店者全員に「CALL COFFEE hakata」オリジナルポーチをプレゼントします。同ブランドは、パパの洋服の課題解決に特化したメンズブランドで、着心地や手入れの容易さを重視した商品を展開しています。2006年10月設立の同社は、2024年にコロナ禍前の約5倍の売上を達成しました。
Artist and actor Nissy (Takahiro Nishijima) has been appointed as the image model for Sweet Inc.'s new contact lens brand, "HAIDEY," which will launch on April 6, 2026. HAIDEY introduces "impression-correcting lenses" designed to naturally enhance a person's inherent charm. The brand will release two lines: standard lenses and toric lenses, with launch campaigns planned online and offline.
Bandai Namco Entertainment has released the latest trailer for 'Echoes of Aincrad,' the newest home console game in the 'Sword Art Online' series, set to launch on PlayStation®5/Xbox Series X|S on July 9, 2026, and on STEAM® on July 10, 2026. Additionally, the first 10 minutes of the promotional anime 'Unanswered//butterfly' are now available, and a special cinema event for the anime is closing applications soon, with details on visitor gifts also revealed. Pre-orders for various editions, including deluxe packages with exclusive content, are currently open for both physical and digital versions.
'Pokémon Frenda,' a new amusement machine from Takara Tomy Arts and Marvelous, has achieved over 200 million plays in just 591 days, setting a record for Pokémon arcade machines. This touch-panel enabled machine allows players to battle, capture Pokémon, and collect 'Frenda Picks.' To celebrate this milestone and welcome new players, a campaign will launch on April 11, 2026, offering special starter 'Frenda Picks' and introducing new game content.
Flying Tiger Copenhagen, a design雑貨 store from Denmark, is launching 558 new products, including 47 types of 'Outdoor Play Goods' perfect for the fresh green season. These items, such as evolved bubble makers, badminton sets, and tops, are ideal for short, affordable leisure activities and outdoor fun in nearby parks or gardens during Golden Week 2026, which is expected to see diversified ways of spending holidays due to consecutive days off and rising prices.
Bentley Motors has released a making-of video for "Supersports: FULL SEND," a film depicting the dynamic performance of the new Supersports car. Featuring Travis Pastrana, the three-day shoot involved over 100 staff, and was the first time the entire Crewe campus was closed to allow speeds up to 120 mph. The video contains 12 hidden Easter eggs.
SkinCeuticals is celebrating "National Vitamin C Day" by offering its iconic "C E Ferulic Serum" (15mL) for a limited time at @cosme TOKYO from April 1st to April 28th, 2026. This initiative highlights the brand's commitment to antioxidant research and its scientifically advanced skincare solutions.
Rokko Butter Co., Ltd. has announced that shipments of its new "Delicious and Healthy Baby" series, launched on March 1, 2026, have surpassed 300,000 units. The series features Vitamin C and dietary fiber, and is designed for easy, nutritious consumption during busy mornings.
LEGO Japan has announced the release of seven new LEGO® sets in collaboration with four global football stars: Cristiano Ronaldo, Kylian Mbappé, Lionel Messi, and Vinicius Jr. These sets, designed to bring creativity to the world of football for young fans, will be available for pre-order from April 2, 2026, and for general sale from May 1, 2026, with one special Messi set launching on June 1, 2026. The launch is accompanied by special content featuring the four players assembling the LEGO® Edition FIFA World Cup™ Official Trophy.
BELLEMOND, a brand by Fun Standard Co., Ltd., has launched a "Wa-Modern" themed cactus arrangement from its houseplant series "RYOHAKU - Ryohaku -". This unique arrangement, designed to bring a "Japanese garden into your room," uses cacti to evoke the beauty of wabi-sabi, tranquility, and negative space. It's easy to care for, making it an ideal gift, and is delivered directly from the farm, ensuring quality and freshness.
Fuji TV's vertical short drama app, FOD SHORT, has launched its first two short anime series, "Did You Like Me?" and "This Is My Second and Last First Love," starting April 3rd. These new anime, optimized for smartphone viewing, offer emotionally engaging stories in a concise, one-minute-per-episode format. To celebrate the launch of "Did You Like Me?", a giveaway for signed scripts by voice actors Rina Sato and Nobuhiko Okamoto is being held.
株式会社GRACEZは2026年4月18日、埼玉県草加市にパーソナルマシンピラティスジム『Lucio草加店』をオープンしました。これは同グループの41店舗目となります。草加駅徒歩3分に位置し、マンツーマントレーニング、ウェイトトレーニング、ストレッチを提供します。オープン記念として、先着30名限定で500円の体験キャンペーンを実施中です。
Go! Go! Curry Group is opening its first store in Tokyo's Machida area on April 5, 2026, a known 'curry battleground.' To celebrate, they are offering a special one-day promotion on opening day: 'Free for Machidas' for anyone with the surname Machida, along with a week-long topping service ticket giveaway for all customers. The company aims to bring its signature Kanazawa Curry to this competitive market.
Hong Kong Black Beard Game Co., Ltd. (BBGame) has officially launched its new smartphone MMO strategy simulation game 'Sangokushi Osen' in Japan. The game, based on the history of the Three Kingdoms, boasts 'stress-free free training,' a 'unique class system,' and 'immersive 3D graphics,' attracting over 500,000 pre-registrations. To celebrate the launch, special promotional videos featuring a renowned historian, a creator support project, and luxurious in-game rewards are being offered.
Sogo Yokohama Store has started accepting orders for 2027 randoseru (school bags) models, with a wide selection available in-store and online. The market trend shows an increase in average purchase price, with popular designs being simple yet personalized, focusing on comfort and muted colors. The store is expanding its randoseru exhibition to meet the first peak of 'rankatsu' (randoseru-hunting) season from Golden Week to May, offering a diverse range of products including popular brands and functional randoseru. Additionally, Sogo & Seibu offers a children's shoe trade-in service, contributing to international aid.
Colopl has announced the launch of new merchandise and perfumes for 'Shironeko Project NEW WORLD'S' featuring characters from the '11th Anniversary Merchandise Popularity Poll,' available from April 2, 2026.
Universal Music LLC is releasing "Tomodachi no Uta," a new original song by beloved characters Gachapin and Mukku, on April 2nd to celebrate their birthday and the establishment of "Gachapin & Mukku Minna Tomodachi no Hi" (Everyone's Friend Day). The song, themed around friendship and unity, is their first major digital release in 19 years and features contributions from prominent artists. This release is supported by widespread collaborations and promotions.
Premium personal care brand KUNDAL is launching a special damage care set in collaboration with popular influencer Ryota Moisture, commemorating the global commerce survival program "X THE LEAGUE."
Torii Kuguri, a restaurant operated by Elegant Ace Co., Ltd., has launched a new Chicken Dashi Oden from April 2nd, alongside its traditional Kyo-dashi oden. This new offering features a rich and flavorful chicken broth, simmered for four hours, providing a distinct taste experience compared to the delicate Kyo-dashi. The restaurant also introduces various banquet courses and highlights other specialty dishes like Kyoto vegetable tempura, slow-cooked pork belly, and fresh seafood, all to be enjoyed in private rooms.
MICE Platform Co., Ltd., a SoftBank group company, is launching "MICE Casting" in early April 2026, a service designed to efficiently match event organizers with a wide range of performers and experts. The platform aims to streamline traditional analog casting processes by offering online management for organizers and new opportunities for suppliers, with a pre-registration campaign offering a reduced commission currently underway.
'My Certificate' has introduced new templates for Mother's Day, enabling users to express their gratitude in a tangible, certificate format. The service allows for personalized messages or the use of pre-made templates for a heartfelt gift. Additionally, a 'Mother's Day Thank You Campaign' is currently running, offering a chance to win an Amazon gift card.
Infolens Inc. announced that pre-orders for Minecraft randoseru backpacks for children entering school in April 2027 will begin. Following successful sales since 2024, this year's lineup expands to six colors with the addition of three new options. The backpacks feature playful designs with a 'Diamond Sword' motif, offer large storage capacity, durability, 360-degree reflectors for safety, and a 6-year manufacturer's warranty.
xTool has launched a VIP pre-order campaign for its popular 'xTool Apparel Printer,' a DTF printer that has secured substantial funding in Japan and the US. For a 2,000 yen refundable deposit, customers can guarantee their spot for the largest discount available on the upcoming CAMPFIRE crowdfunding project, which officially launches on May 1, 2026. The campaign highlights the printer's innovative features, ease of use, and comprehensive support system.
Animate Co., Ltd. will release new "Identity V" merchandise featuring original illustrations based on "Fairy Tale" and "Kindergarten Naptime" themes on June 13, 2026. Alongside the product launch, Animate will host special promotional campaigns at their online shop and physical stores, offering exclusive bonus items like ticket-style cards and stickers to customers who pre-order or purchase eligible goods.
Appland Inc. announced the sale of "Appland Easter Bunny Goods" featuring 6 members from ".LIVE" and "Vpai" at the APPLAND OFFICIAL SHOP. The lineup includes 6 types of items with newly drawn illustrations, available for order from April 2, 2026, at 12:00 PM JST. The goods include bunny sets, acrylic stands, rubber mats, acrylic keychains, random collection cards, and smartphone wallpaper sets.
Vision Megane, an eyewear specialty store, is opening its first store in Kochi Prefecture, the "Vision Megane Tosa Road Store," on April 17th (Friday) inside Camera no Kitamura Kochi Tosa Road Store. This marks Vision Megane's first new store opening since joining the Kitamura Holdings group in October 2025, and it coincides with Vision Megane's 50th anniversary. The store aims to be a partner in identifying and solving customers' unarticulated vision problems through professional techniques and empathetic service, offering a wide range of products and specialized services including detailed eye exams and a hearing aid salon.
SEGA Fave Co., Ltd. has announced the launch of the SEGA Lucky Kuji Online for the 'Love Live!' series, themed around the 'AiScReam presents TOPPING LIVE' event. This online lottery features exclusive merchandise, including items with new deformed illustrations, and a 'Must-Buy Campaign' where participants can receive a mini bromide.
Daiya Service Co., Ltd. has launched the "DEC Instructor Qualification System" to expand its drone first aid program, DEC (Drone Operations Emergency Care), beyond its own facility. This system allows qualified instructors from other drone schools to offer DEC training, aiming to establish it as an industry-wide educational infrastructure. The initiative addresses the lack of practical first aid training in drone operator education despite legal obligations for accident response.
Ibaraki Milk Co., Ltd. is launching a new "Moomin x Ibaraki Milk" collaboration package for their "Blissful Custard Pudding" on April 6, 2026. To celebrate, a campaign will be held where customers can win original Moomin goods by purchasing eligible products and collecting receipts and pudding lid films. The pudding features a rich, smooth texture made with fresh cream and egg yolks, and the collaboration package showcases Moomin Valley characters enjoying blissful moments.
Fujiya Confectionery is launching reservations for Mother's Day exclusive sweets and gift sets on its online reservation site "FUJIYA-Sweets.com" starting April 2, 2026, at 11:00 AM.
China Travel .com, operated by Koji Yasuda, has launched 'Travel Chinese Class,' an online lesson service specializing in practical skills and conversational Chinese for travelers. This service addresses the challenges of modern Chinese travel, such as smartphone-only payments and mandatory advance reservations, which cannot be overcome by translation apps alone. It aims to equip individual travelers with the 'survival skills' needed to navigate China independently, achieve their travel goals, and connect with locals.
YScope Inc., the Japanese distributor for Comulytic, a smart office solutions company based in Silicon Valley, California, has announced the "Comulytic Note Pro," an AI-equipped smart voice recorder. This ultra-thin device, weighing just 27g and 3mm thick, attaches magnetically to smartphones and is designed for business professionals to record conversations naturally anywhere, anytime. Its AI technology converts recorded audio into practical business information, enhancing operational value and offering features like high-accuracy speech recognition, insight analysis, and a dual-intelligence workflow for meeting and customer management.
Naturecan Fitness has renewed its EAA (Essential Amino Acids) product, supervised by popular fitness influencer JIN, with a revised price and refreshed packaging. Pre-orders will be available from April 2nd to April 6th, 2026, with official sales starting on April 7th. During the pre-order period, customers can purchase the product at a special price and participate in a limited campaign to win prizes, including autographed shikishi.
AEC Co., Ltd., which operates the 24-hour fitness gym "ECOFIT24," will open its 50th nationwide location, "ECOFIT24 Juso Store," in Juso Honmachi, Yodogawa Ward, Osaka City, on April 13, 2026 (Monday). The gym offers an affordable monthly fee of 2,980 yen (3,278 yen including tax), a convenient location near Hankyu Juso Station, and over 25 machines. Pre-opening viewing sessions and a special enrollment campaign are also being held.
The Coca-Cola system is releasing 15 types of "Crayon Shin-chan Bottles with Family Quotes!" nationwide starting April 6, 2026, as a collaboration from their "Yakan no Mugicha" barley tea brand. This launch coincides with the premiere of "Season 2" of the live-action short film "Yakan no Kazoku da Zo!", featuring new characters and a teaser visual.
ZEN TEA BREW is innovating the tea industry by combining tea with alcohol, creating DIY cocktail kits. They aim to redefine tea's social role, bringing back its original power to foster hospitality and conversation, similar to the traditional 'tea ceremony.' The company plans to expand into the US market first, with aspirations for global reach.
TAC Co., Ltd. is launching a 2-year full course for beginners aiming to pass the 2028 judicial scrivener exam, starting admissions on April 1, 2026. This course features a unique "3-stage curriculum" designed to combat forgetting and efficiently build passing ability from scratch.
Florihana Co., Ltd. has launched four new products on April 1, 2026: "Frankincense Sakura Essential Oil" and three organic carrier oils: Passion Fruit Seed Oil, Chia Seed Oil, and Pomegranate Seed Oil. To commemorate the launch, the three carrier oils are offered at a limited-time 5% discount until April 12th. The new essential oil boasts a deep, woody, and calming aroma, while the ECOCERT certified organic carrier oils are suitable for various skincare and body care needs.
Laugh-Lier Inc. has launched "Selected Companies - Kansai 100," a website dedicated to introducing outstanding companies and their visionary leaders in the Kansai region. The initiative, starting in February 2026 with publications planned for April-May 2026, seeks to boost the local economy by enhancing the visibility of lesser-known excellent businesses. This project addresses a significant market gap, as surveys indicate that 75-80% of job seekers and business owners highly value third-party evaluations when making decisions, a factor often missing from company-generated information.
The 'Ten-handed Old Man Project' has officially become an NPO to strengthen its support for children and young people under social care. While continuing their tradition of providing crockery and clothing, they are expanding to offer crucial opportunities for encounters, experiences, and connections to help these individuals navigate challenges like isolation and lack of experience during their transition to independence. Their mission is to foster a society where every child and young person can confidently lead a life true to themselves.
Seiwa Kasei Co., Ltd. has launched an Instagram account for its proprietary vitamin C derivative brand, iVC®, aiming to help people worldwide achieve confident skin. iVC® is an innovative vitamin C derivative developed by Seiwa Kasei, offering enhanced functionalities beyond traditional vitamin C to address various skin concerns. The company hopes to reach a wider audience and empower individuals to feel confident about their skin through iVC®.
CommSeed Corporation has officially launched its new smartphone management simulation game, "I LOVE BISTRO," on the App Store and Google Play. To celebrate, the game is hosting 10 grand campaigns, offering various in-game rewards, login bonuses, special gachas with increased drop rates for rare staff, and exclusive packs. "I LOVE BISTRO" allows players to enjoy a comprehensive bistro experience, from farm-to-table ingredient production to restaurant management, building upon the popular "I LOVE Burger" series.
NC Japan, a company providing PC and mobile online games, has introduced "atone," a payment service from Net Protections, Inc. To celebrate this, a special campaign is being held from April 1 to April 29, 2026, offering 5x NP Points cashback for first-time atone users and guaranteed in-game items based on payment amounts.
Maruyoshi Co., Ltd.'s marriage agency, aisaito, is launching a 'Family Driving School' workshop in spring 2026. This initiative, part of the April Dream project, aims to shift the perception of marriage from a 'goal' to 'lifelong learning,' fostering 'Ikukon' (Nurturing Marriage) and 'couple reskilling' to help individuals design fulfilling family lives.
Shane English School, operated by Shane Corporation (a Z-kai Group company), has opened a new school in Nishinomiya Kitaguchi on April 1, 2026. To celebrate, the school is offering special opening benefits until April 28, 2026, including a 0 yen enrollment fee, 10,000 yen off initial costs, and a free book.
SEGA Faves Co., Ltd. is launching "Prize ON Pay," a new feature for their "Prize ON" app, which allows users to make payments for UFO Catcher® games using only their smartphone, eliminating the need for coins. Starting April 1st, 2026, users can link PayPay or a credit card to the app for easy transactions at over 100 compatible stores, with new registrants receiving a free coupon. The "Prize ON" app also offers play points exchangeable for coupons and features to help users find specific prizes.
AGORA Hotel Alliance is launching a new mile service via its official app, "AGORA," across three hotels in Osaka to enhance the guest experience by connecting pre-arrival, during-stay, and re-visitation touchpoints. Members can earn miles through various activities and redeem them for benefits, with special spring campaigns offering new member bonuses and double miles.
U-CAN Inc. has launched applications for its "Real Estate Transaction Specialist Short-Term Success Course," designed for those aiming to pass the October exam in a short period. The course offers a rapid learning curriculum focusing only on essential knowledge, allowing students to aim for success in just 3 to 5 months. A special campaign offers a ¥5,000 discount on tuition fees until April 30th, 2026.
@cosme STORE Kinshicho Termina Store will open on April 15, 2026, after relocating and expanding the former Sydney Termina Kinshicho Store. This new store, blending into Kinshicho's daily life, will feature approximately 360 brands, a significant increase from the previous 31, and aims to offer a comfortable shopping experience with enhanced counseling services and an electronic queuing system. Special opening campaigns, including point-back offers and limited-edition sets, will be held to commemorate the grand opening.
Marugame City has launched the "Marugame Life Support Gift Card" project, utilizing the digital currency app "MyDeji" managed by FeliCa Pocket Marketing Inc. and Citec Eye Inc. This initiative, funded by a national grant, provides all citizens with a 10,000 yen gift card to support those affected by rising prices, usable at local participating merchants or transferable to the "MyDeji" app. The project aims to stimulate the local economy and enhance convenience for residents, running from April 1 to September 30, 2026.
Crocs will open a new store on the 5th floor of Shinsaibashi PARCO on April 2, 2026, also launching a limited-time gift campaign for the first 100 customers.
Godo Kaisha J STUDIO (J STUDIO LLC) announces its dream to create a future where everyone can freely express ideas using AI technology, as part of the 'April Dream' initiative. They have developed 'AI AUTO POST,' a WordPress plugin powered by Google's Gemini AI, to automate article writing and image creation. This tool aims to transform information dissemination from a painful task into enjoyable creativity, allowing individuals and businesses to consistently share their message with the world.
Pizza Hut Japan is launching its new "Spring Teritama Series" for a limited time from April 1st to June 15th, 2026. This series includes three new pizzas: "Spring Cream Cheese Teritama," "Spring Pulled Pork Teritama Pizza," and "Spring Teritama 4." Additionally, a new MY BOX option, "MY BOX: Smoked Chicken and Fluffy Egg with Protein," offering approximately 37g of protein, will also be available.
Million Co., Ltd. is launching a nationwide franchise expansion for its katsu sando brand, 'HITOKAMI,' known for its unique low-temperature cooking method and diverse flavor variations. The brand has proven its market appeal through successful test sales in Kyoto and at the 'Bread Festival,' where it sold over 10,000 units and attracted queues of over three hours. HITOKAMI is now seeking franchisees to join its expansion, offering special benefits for the first 10 companies.
The 62nd issue of "Fure Marche," a free magazine for discovering direct sales outlets published by the Fure Marche Editorial Department of Japan Agricultural News Co., Ltd., was released on April 1st. This issue features "Takikomi Onigiri" recipes from cooking expert Yoichi Honda and reconstruction support projects for the Great East Japan Earthquake, including a campaign offering specialty products from Iwate, Miyagi, and Fukushima prefectures.
Brand Bank Company's yakiniku restaurants, including "Gyu no Tatsujin GINZA" and "Gyu no Tatsujin Asakusa Store," along with "Wagyu Yakiniku Yakuniku Rojiura," are introducing new Steak and Sukiyaki sets featuring Kagoshima Kuroge Wagyu starting April 3rd. These sets offer the exquisite taste of Japan's top wagyu, perfect for special occasions and gatherings.
LAMP Inc. is launching "LocalBuzz," an AI and LINE-powered MEO x CRM tool, on April 1, 2026. This tool automates Google review acquisition, response generation, and customer relationship management for physical stores, leveraging D2C marketing expertise to build sustainable customer trust and acquisition. A limited-time campaign is available for the first 30 companies.
Elecom Co., Ltd. is celebrating its 40th anniversary by launching a massive docking station featuring an unprecedented 40 ports, aiming to eliminate the complaint of insufficient connectivity. This April Fool's joke product, weighing 40kg despite its tiny 40mm dimensions, even supports legacy connectors like SCSI and FireWire. The idea for this humorous product was chosen from submissions on Elecom's official X (formerly Twitter) account.
HERA, a contemporary beauty brand from Seoul, Korea, is launching a global campaign for its iconic 'Black Cushion Foundation,' which has been Korea's No.1 cushion for 8 consecutive years. The campaign, titled 'NAME IT BLACK, CALL IT ICON,' features Stray Kids' Felix and emphasizes that an icon is born when it is continuously chosen as a 'standard.' The brand also introduces a new lip color, 'Sensual Nude Gloss #325 Sunkissed,' inspired by Felix, along with limited-edition sets and special purchase benefits.
NICO Co., Ltd. is opening "UDAUDACAFE" in Hiratsuka City on April 1, 2026, a takeout-only cafe specializing in "Obento Crepes" designed for parents and children to enjoy together. The crepes are crafted for ease of eating, featuring a cut-roll shape, moderate cream softness, and natural ingredients, addressing the challenges parents face with traditional crepes. The cafe also offers original blend coffees, juices, and a selection of apparel and rescue items for families.
Asmarq Co., Ltd.'s HR tech service "Humap" announced its April Dream to create a society where all employees can work happily and thrive "as themselves," fostering "Employee Total Engagement."
Beisia Co., Ltd. is launching 19 new products, including a "Gelato Series," frozen foods, and jams, under its private brand "Beisia Premium" starting April 1st. Celebrating its third anniversary, Beisia Premium now boasts over 200 items, offering high quality at low prices. To commemorate this milestone and the new product launch, a special point campaign will also be held.
Kounofuku introduces its inclusive fashion brand, Kirukiseki, born from personal caregiving experiences. The brand aims to empower everyone, regardless of physical condition or skin sensitivity, to embrace their individuality through high-quality, adaptable clothing made from natural Japanese gauze. Their vision is to set a new global standard for fashion that celebrates life's changes and fosters confidence.
Coloridoh Inc. has launched global sales of its edible clay-like cookie dough, 'coloridoh,' to 197 countries and introduced 'coloridoh WORLD,' a platform for sharing cookie creations and online lessons. The product is allergen-free, vegan, and shelf-stable, enabling worldwide distribution without refrigeration.
Ballooms, a specialty store for Balloon Flower Bouquets™ with over 10,000 creations since 2023, is launching online technical sessions in late April. These sessions aim to teach professional skills directly linked to revenue, enabling participants to increase customer spending, start new businesses without a physical store, or enhance their creative work. The program emphasizes the high demand for celebration-related gifts and the flexibility of starting a business with minimal inventory risk.
Sokyū Corporation envisions transforming Japan into a global 'Retreat Nation,' moving beyond the temporary euphoria of 'totonotta' towards genuine physical and mental recovery. By leveraging Gunma's hot spring heritage and scientific validation, they aim to establish Japan as a world-renowned destination for deep healing and rejuvenation.
ABCマートは、アディダスの新作コートスニーカー「CLEANCOURT LITE」のキャンペーンを2026年4月1日より開始します。キャンペーンにはモデルの畑野ひろ子さんと元サッカー日本代表の鈴木啓太さん夫婦が起用され、大人の休日をテーマにしたビジュアルムービーも公開されます。購入者特典として、アディダスロゴ入りのオリジナルめじるしチャームが先着でプレゼントされます。新作「CLEANCOURT LITE」は、軽やかで上質なレザーアッパーが特徴で、スマートな印象を与え、価格は9,900円（税込）です。キャンペーンは全国のABC-MART店舗および公式オンラインストアで実施されます。
A stick-type solid perfume using Japanese essential oil 'Kuromoji', developed by a female developer pursuing the 'scent she wants men to wear'.
Dariya Co., Ltd. will release a new commercial for its "Salon de Pro" Men's Hair Color Series (for gray hair) on April 1, 2026, featuring former Japan national football player Masakiyo Maezono. The commercial highlights the features of the series, which underwent a package renewal in September 2025, emphasizing Maezono's adult coolness and charm.
I'm Safe Co., Ltd. is offering online training for General Safety and Health Managers, as mandated by the Ministry of Health, Labour and Welfare. The May 2026 schedule is now available, featuring a curriculum based on legal notifications and designed for practical application with real-world case studies.
d program, the No. 1 sensitive skin care brand, has shipped over 2.5 million units of its renewed high-performance base lotion and emulsion within approximately five months of their October 2025 release. This success has led to achieving the No. 1 share in the sensitive skin lotion category a year ahead of schedule, with a significant increase in both new and total users. The brand attributes this growth to its evolved "Sensitive Skin Science," product and communication refresh, streamlined product lines, and revised pricing strategy.
Venus Bed Co., Ltd., a bedding manufacturer with over 50 years of history, has launched a pre-sale of their innovative "Imabari Towel Pillow" on the Makuake crowdfunding site. The project quickly surpassed its funding goal, reaching over 6 million yen in total support and securing the 4th spot in Makuake's overall ranking.
FamilyMart is launching four new Uji Matcha-flavored products on March 31, 2026, including the popular "Strawberry Chocolate" from last year's fair. These products aim to deliver an authentic and delicious matcha experience, reflecting the company's commitment to quality and its "Ichiban Challenge" initiative as it approaches its 45th anniversary.
CHIKYU Corporation has begun accepting free requests for its 2027 Randoseru comprehensive catalog, featuring the latest series for children entering school in 2027. The catalog includes models like the Chikyu NASA Randoseru® with shock-absorbing material developed for NASA, environmentally friendly WWF models, and collaboration models. New models like COSMOS FILLES, WWF UNICA ANIMA, and new colors for YOLO are highlighted.
SNIDEL HOME, a loungewear brand by Mash Style Lab Co., Ltd., is launching a 'STRAWBERRY COLLECTION feat. YUKO ARAKI' campaign featuring actress Yuko Araki. The collection will be unveiled on March 31st and available for purchase from April 1st on their official online store and USAGI ONLINE. It includes various items like cut-and-sew series, knit series, and printed goods, all featuring strawberry motifs.
LIDDELL Inc. has launched 'Collaborative Post SNS Campaigns' using Instagram's co-posting feature to help companies overcome challenges such as follower fatigue and limited reach. This service combines influencer and corporate brand power for natural promotion, significantly expanding campaign visibility.
Ani-Feva!, operated by Contents Seven, will release new merchandise for the popular manga "Idol Be Back!" on March 27, 2026. The new goods feature original illustrations with a "Choco Mint" theme, including items like acrylic stands and keyholders. Special purchase bonuses will also be available at Ani-Feva! and Gamers stores.
A crowdfunding project on Makuake for wooden pens made from building materials that withstood the Noto Peninsula earthquake launched on April 9, 2026, and runs until May 30, 2026. The project, initiated by Morimori Kobo in Hakui City, Ishikawa Prefecture, surpassed its target amount within 32 hours. These pens utilize salvaged wood provided by Noto Fukko Lab and feature Wajima lacquerware techniques.