TikTok Live Commerce 'En Channel' Features First-Ever Landing of 'Relove' in Japan, Receiving Strong Response. Over 850 Units Sold and 4 Million Yen in Sales Achieved in Approximately 10 Minutes.
NQ Score
100/100
AI Summary (NQ-processed)
S Holdings Inc. reported a highly successful debut of the Taiwanese femcare brand "Relove" on its TikTok live commerce channel "En Channel." The live stream, held on March 17, 2026, sold out approximately 850 units of delicate zone cleansing gel and lingerie wash within 10 minutes, generating 4 million yen in sales. The success was driven by live commerce's ability to address sensitive consumer concerns interactively, fostering trust and driving immediate purchases.
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