TikTok Live Commerce 'En Channel' Features First-Ever Landing of 'Relove' in Japan, Receiving Strong Response. Over 850 Units Sold and 4 Million Yen in Sales Achieved in Approximately 10 Minutes.
NQ Score
100/100
AI Summary (NQ-processed)
S Holdings Inc. reported a highly successful debut of the Taiwanese femcare brand "Relove" on its TikTok live commerce channel "En Channel." The live stream, held on March 17, 2026, sold out approximately 850 units of delicate zone cleansing gel and lingerie wash within 10 minutes, generating 4 million yen in sales. The success was driven by live commerce's ability to address sensitive consumer concerns interactively, fostering trust and driving immediate purchases.
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Frequently Asked Questions
- Q: How many units of Relove products were sold on En Channel during the March 17, 2026 live stream?
- A: Approximately 850 units of Relove delicate zone cleansing gel and lingerie wash were sold.
- Q: What was the total sales amount generated by Relove on TikTok's En Channel on March 17, 2026?
- A: The live stream achieved 4 million yen in sales within approximately 10 minutes.
- Q: Which brand made its first-ever landing in Japan through S Holdings' En Channel on March 17, 2026?
- A: The Taiwanese femcare brand Relove debuted in Japan via the En Channel live stream.
- Q: How long did it take for Relove to sell out 850 units on En Channel's TikTok live commerce event?
- A: Relove sold out approximately 850 units within 10 minutes during the March 17, 2026 live stream.
- Q: What types of Relove products were sold during the En Channel live commerce event on March 17, 2026?
- A: Relove's delicate zone cleansing gel and lingerie wash were the products featured and sold.