NQ 95株式会社ＤｏｍｕｚMay 18, 2026
Domuz Inc., operator of the D2C houseplant brand 'AND PLANTS,' is spinning off its flower business into an independent brand, 'AND FLOWER,' starting May 18, 2026, to mark the brand's 5th anniversary. Recognizing that customers seek different experiences from houseplants versus flowers, the company aims to provide better experiences by allowing each brand to pursue its own unique concept. 'AND PLANTS' will continue to focus on plants as interior decor, while 'AND FLOWER' will propose ways to enjoy flowers for gifting and everyday life.
NQ 88株式会社ノンバーバルMay 18, 2026
Branding design firm NONVERBAL, Inc. has announced its integration with KASASAGI Inc., a company specializing in artisanal architectural design and construction. This merger establishes an 'Integrated Design' approach that embeds NONVERBAL's 'Brand Management™' philosophy into spatial design from the initial stages. The company will now fully venture into 'Legacy Branding,' a new field focused on carrying cultural value into the future, thereby promoting the transformation of brands into intangible assets.
NQ 86株式会社デサントMay 18, 2026
Descente Japan Ltd. has signed an advisory contract for its 'Move Sport' brand with Taito Mizumachi, a "dual-threat" athlete who excels in both indoor and beach volleyball. The brand will support Mizumachi's endeavors and leverage his advice for product development and promotions to enhance brand value.
NQ 85株式会社デサントMay 18, 2026
Descente Japan Ltd. has signed an advisory contract for its 'Move Sport' brand with Nanami Seki, a prominent Japanese national team setter currently playing in Italy's Serie A1. The partnership, effective May 2026, will involve product development based on Seki's advice and promotional activities, aiming to enhance the brand's value.
NQ 75株式会社スマイルガーディアンMay 19, 2026
Theme park consultant Gun Shimizu will release his new book, "How to Create 'Obsessed' Fans," on June 3, 2026. Drawing from his unique experience at both Tokyo Disneyland and Universal Studios Japan, the book introduces the "2% Rule" for cultivating fiercely loyal fans. It provides practical strategies for businesses to escape price competition and remain the top choice for customers in an AI-driven era, with actionable advice applicable even to small and medium-sized enterprises.
NQ 70株式会社キイロテントウMay 19, 2026
In response to the fragmentation of corporate value in the complex information environment of the SNS and AI era, KiiRO1010 Inc. is strengthening its creative direction support services. The company redefines the role of a creative director as someone who "designs a state in which corporate value functions within society," and will support the long-term accumulation of corporate value by ensuring consistency across all communications, including branding, PR, and advertising.