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AND PLANTS 5th Anniversary: Flower Business Spins Off as Independent Brand 'AND FLOWER'

NQ Score 95/100

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Domuz Inc., operator of the D2C houseplant brand 'AND PLANTS,' is spinning off its flower business into an independent brand, 'AND FLOWER,' starting May 18, 2026, to mark the brand's 5th anniversary. Recognizing that customers seek different experiences from houseplants versus flowers, the company aims to provide better experiences by allowing each brand to pursue its own unique concept. 'AND PLANTS' will continue to focus on plants as interior decor, while 'AND FLOWER' will propose ways to enjoy flowers for gifting and everyday life.

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