Why do growing companies have a Creative Director who designs how "corporate value is communicated" as a right-hand person to the CEO?

AI Summary (NQ-processed)

In response to the fragmentation of corporate value in the complex information environment of the SNS and AI era, KiiRO1010 Inc. is strengthening its creative direction support services. The company redefines the role of a creative director as someone who "designs a state in which corporate value functions within society," and will support the long-term accumulation of corporate value by ensuring consistency across all communications, including branding, PR, and advertising.