200 articles
ILI Inc. has published a compilation of its 20-year interview series 'My Philosophy'. To commemorate the release, a 5-day free Kindle distribution campaign will be held from May 26 to 30, 2026.
Hair Medical Salon Tokyo is launching its summer-exclusive 'Heat Wave Discount' (Mousho-wari) starting May 26, 2026, offering discounts that increase with rising temperatures. With up to 50% off and an additional 'Salaryman Support' discount for those in suits, the salon aims to provide relief during the summer heat.
As part of the 'Sodako Kyoto, Iko' campaign, JR Central is offering exclusive discounted tickets and premium viewing access for EX service members at the 'VIE Presents ZEN NIGHT at Tofukuji' evening event.
Firadis Ltd., a wine importer, is launching 33 types of special lucky bags featuring rare wines from prestigious producers to celebrate the 11th anniversary of their online shop, 'Firadis WINE CLUB', starting May 22.
Hibiya Kadan will hold its 34th annual 'Mother's Day 88-yen Campaign' on May 9-10, 2026, targeting children in elementary school and younger. Carnations will be sold at a special price of 88 yen (including tax) to support the experience of expressing gratitude through their own efforts.
Starting May 2026, ABEMA will host a limited-time free-streaming campaign for its new Korean drama lineup. Highlights include the legal suspense 'Good or Bad Dong-jae' (a 'Stranger' spin-off) and the exclusive youth omnibus series 'First Love: 6 Love Stories' featuring various K-POP idols.
Shueisha's 'Honey Lemon Soda' has concluded. The final volume (vol. 31) will be released on May 25, followed by a spin-off collection on June 25. Campaigns include massive advertising in Shibuya and free digital previews.
Hotel Shikanoyu Co., Ltd. announced that starting June 1, 2026, its long-standing inn 'Shikanoyu' in Jozankei Onsen will launch the 'Sauna-First Plan,' a weekday-exclusive package featuring an authentic sauna and a choice of sauna meals.
Carrot Company has announced a brand renewal for its bag brand 'anello®'. With the new concept 'SCENE ASSIST,' the brand has launched the 'need bags?' campaign, featuring limited-time sales and social media promotions.
The Kumamoto Destination Campaign Executive Committee and JR Group will host a major tourism campaign from July to September 2026 to showcase Kumamoto's path of creative reconstruction.
M&S Food Service's 'Teishoku-ya Miyamoto Munashi' chain is offering a limited-time set meal featuring Miyazaki's local dish 'Hiyajiru' and chicken nanban with homemade tartar sauce starting May 27, 2026. The campaign also includes discount coupons via the official app and an X (Twitter) giveaway.
Shohei Osada of Chocolate Planet, the 'ABEMA Rally Japan Support Captain,' challenges himself to a simulation to customize his 'TOYOTA GR Yaris' into a competition spec rally car. Despite being shaken by the 3.5 million yen estimate, Osada decides to go ahead with the deal. The program is currently streaming on ABEMA.
Hotel New Otani Osaka is offering a summer package, 'Summer Resort Stay 2026', from July 4 to September 12, 2026, featuring unlimited access to 'THE BOTANICAL POOL -DAY POOL-' and a buffet breakfast.
NEXCO Central Japan's Mie branch is hosting the 'Mie SA/PA Oshi-Take General Election' from June 1st to 28th, 2026, where customers will vote for the best takeout item in Mie Prefecture.
Greeshow's electric water purifier, the GS-2811, will be sold at a special price during the Amazon Smile Sale from May 27 to June 2, 2026. The price will be reduced from 18,480 yen to 14,228 yen, with an additional 10% point rebate in the first two days. Designed for emergency and outdoor use, it features a 0.01μm high-performance filter and a 3-way power supply.
From May 30 to June 30, 2026, EXELCO DIAMOND is holding the 'JUNE BRIDE FAIR' at all 60 stores in Japan. The fair offers special incentives including a ring holder for first-time visitors and exclusive gifts like jewelry pouches and high-end skincare products upon purchase, highlighting the brand's world-leading diamond brilliance.
The open-world action RPG 'Wuthering Waves' collaborates with ZOZOTOWN to offer an exclusive collection via pre-order starting May 29. Six items featuring original illustrations will be available, alongside an SNS campaign.
Marcs International has launched an SNS posting campaign targeting customers who pull the secret color version of the blind box item 'Miffy Colourful Surprise' from the Dutch design brand 'Mr Maria'.
Krispy Kreme Doughnuts Japan (KKDJ) will sell the 'Environment Month Limited Surprise Box', containing 'imperfect' doughnuts, exclusively via the food waste reduction service 'Too Good To Go' from June 1st to 30th, and will expand the number of participating stores to 53 nationwide.
Eternal Hospitality Japan Co., Ltd. announced that its yakitori chain 'Torikizoku' will reintroduce the alcoholic beverage 'ZIMA' for one month from June 1, 2026, limited to orders after 9:00 PM. The company is also launching commemorative campaigns, including an X (Twitter) posting contest and an official app quest, where customers can win original merchandise.
The online safety and health training service 'ImSafe' is launching a 'Debut Discount' campaign for new corporate clients from June 1 to June 30, 2026. Companies registering five or more participants for the same course will receive one free enrollment. The program, conducted fully online via Zoom, features a practical, site-focused curriculum.
Seven-Eleven Japan Co., Ltd. will launch its 'Masissoyo! Korean Food Fair' at stores nationwide starting June 1. The event features a total of 17 items ranging from classic dishes to trendy Jjukkumi (spicy stir-fried baby octopus), offering customers an easy way to experience Korean cuisine at home.
Tonkatsu specialist 'Katsuya' will hold a 4-day Thanksgiving Festival from May 28 to 31, 2026. Five popular items including Katsudon and Loin Katsu Sets will be offered at 150 JPY off. Discount applies to both dine-in and takeout.
The near-future hospitality adventure game 18TRIP, by Liber Entertainment and Pony Canyon, celebrates its 2nd anniversary with major campaign events.
BRP Japan is launching three campaigns starting June 1, 2026, to support new purchases of Sea-Doo personal watercraft. These include up to 150,000 yen in purchase support, 70,000 yen for license acquisition, and a special 1.9% low-interest loan.
Otsuki Ecology Campground in Otsuki Town, Kochi, launched two accommodation plans featuring complimentary ocean activity gear rentals on May 7. The plans, running through October 31, include a 'set plan' for hassle-free enjoyment and a 'premium plan' featuring an action camera.
LOGOS Corporation will hold 'THE LOGOS WEEK' from June 1st to June 7th, 2026, offering recommended outdoor items from the LOGOS brand at special prices across nationwide stores and the official online shop.
XING Inc. launched a 'Gakuen Idolmaster' collaboration campaign on JOYSOUND starting May 25, featuring music video backgrounds and exclusive merchandise giveaways.
IRIS Inc. has launched a promotional campaign for the 'Pixar Exhibition' featuring 35 wrapped taxis in Tokyo. Running from May 25 to June 24, 2026, the campaign includes special video content streamed on in-vehicle digital signage.
Following the expansion of tax-free limits for meal subsidies, HQ has launched its first TV commercial campaign for its card-based "Shokuji Hojo HQ" benefit service across five major metropolitan regions in Japan.
Cow Brand Soap Kyoshinsha Co., Ltd. is launching an interactive photo drama campaign titled '#Kimi no Iru Fukei' on official X, featuring Yoshiteru Yoshizawa, to promote its popular 'Cow Brand Mutenka' face care series starting May 25.
Teito Mobility Service Co., Ltd. is launching the "Rainy Season Campaign 2026" from May 25 to June 26, 2026, offering discounted rental rates on roofed motorcycles for food delivery riders.
Kao's 'Biore u' brand launches the 'Arinomama' project to affirm diverse family forms. The brand revealed the real name of its iconic character 'Biore Mama' as 'Akemi,' emphasizing respect for the individual beyond their social role. The project includes digital ads and a social media campaign.
Kanazawa-based frozen pizza brand Morinapo is running a '4BUY 1GET' campaign from May 22 to June 22, offering a free plain pizza with the purchase of four or more eligible items.
MAGES. Inc. has unveiled store-exclusive illustrated benefits for the game 'STEINS;GATE RE:BOOT', scheduled for release on August 20, 2026. Additionally, a campaign will be held at the orchestra concert on May 31, offering B2 promotional posters to those who pre-order the game.
Ottocast has launched an 'Early Summer Sale' for its 'OttoAibox E2' and 'OttoAibox P3 Pro', offering high-performance upgrades for vehicle displays at promotional prices.
On May 21, 2026, ahead of the F1 Canada Grand Prix, Lewis Hamilton wore a Loewe short parka from the 2026 Fall-Winter pre-collection designed by Jack McCollough and Lazaro Hernandez.
Hoshino Resorts is offering 'heat acclimatization' programs across its facilities to prepare guests for the upcoming summer. Programs at Kai Unzen, BEB5 Karuizawa, and BEB5 Tsuchiura encourage healthy habits through activities like exercise and hot spring bathing.
viviON announces a merchandise fair for Studio Chizu works at 50 GEO stores nationwide, starting May 27, 2026, to commemorate the rental launch of Mamoru Hosoda's film 'Endless Scarlet'.
Aoki Fruit Co. will begin selling discount ticket bundles for its popular seasonal 'Watermelon as is' juice at its nationwide fruit juice bars starting June 1, 2026. The campaign also includes a collaboration with VTuber Shizuma Rei.
on the bakery Inc. released a case study of Senju Pharmaceutical Co., Ltd., which adopted the no-code marketing tool 'Croissant.' To boost awareness for their supplement 'onoono for eye,' Senju Pharmaceutical introduced experiential measures like gachas and diagnostics, achieving 2-3 times more ad impressions than traditional methods.
Unilever Japan has appointed global superstar Jennie as the global brand ambassador for its body care brand, Vaseline. The campaign highlights the importance of high-performance moisturizing care through Jennie's daily body care routine.
Shinagawa Prince Hotel introduces a summer travel package from July 18 to August 16, 2026, featuring yukata fitting services and admission to Maxell Aqua Park Shinagawa.
Starting May 20, 2026, Merpay has launched its first-ever collaboration campaign with popular VTuber group Hololive, exclusively for Mercard holders.
AXXZIA Inc. has appointed actor and model Hikaru Takahashi as the brand ambassador for their skincare line 'LisBlanc,' and has launched a new commercial titled 'I Won't Waver!'
Yumean, a Japanese restaurant chain operated by Skylark Restaurants Co., Ltd., will hold its 'Early Summer Fair' from May 21st to July 8th. The fair highlights a revival of the popular whole conger eel dishes, an earlier release of shaved ice, and new lemon-based and spicy Szechuan-style menu items to attract summer diners.
INFORICH and Luup will launch the second collaboration campaign for their respective sharing services, CHARGESPOT and LUUP, starting May 25. The campaign offers a '180-minute free' benefit for new users, aiming to enhance convenience in daily movement and life.
au Financial Service and Visa will hold a campaign for au PAY Card Visa members from May 20, 2026, to July 20, 2026, offering chances to win FIFA World Cup 26™ supporter goods.
Kora Co., Ltd. announced that its Yakiniku chain 'Daitoen' will host a promotional event offering half-price Kuroge Wagyu Karubi on weekdays from May 26 to June 5, 2026, at four locations in Aichi Prefecture.
RightTouch, Inc. began elevator advertising on May 18, 2026, to increase awareness of its AI contact center platform 'QANT', where humans and AI collaborate to improve CX.
Skylark Restaurants Co., Ltd. will hold the '26% OFF Popular Menu Coupon Festival' from May 21 to June 10, 2026. Coupons offering a 26% discount will be available for 20 items, including cold noodles, grills, and kids' meals. The launch also includes seasonal 'Pure Ice Shaved Ice' and summer noodle dishes.
Ecole Criollo Co., Ltd. will host a 'Lemon Fair' at its physical stores from June 1 to July 31, 2026. The event features a variety of lemon-based desserts, including a seasonal version of their popular 'Maboroshi Cheese Cake' and an upcycled cake made from cake trimmings.
The Akita Prefecture Tourism Strategy Division announced that its 'Tokutabi Campaign Phase 1,' launched on May 7, 2026, has seen exceptional demand. Approximately 70% of the total budget was utilized within the first week. High-priced accommodation plans bundled with local experiences and meals via 'Add-on Coupons' are particularly popular, validating Akita's strategic focus on its high potential and hidden value.
A.ver Co., Ltd., operator of the nationwide cram school chain 'Takeda Juku', announced that it will begin accepting applications for its 2026 'Natsu Dake Takeda' summer course on June 1st.
Starting late May 2026, Oji Nepia Co., Ltd. will launch a collaboration with Kadokawa Bunko, featuring limited-edition 'Hana Celeb' animal-themed book covers for three titles and giving away pocket tissues with purchase.
Uber Japan is offering a limited-time special tour 'Uber Drift' in Tokyo from June 3 to July 1, 2026. This is a by-appointment-only package where participants can experience drifting as a passenger in a tuned Nissan car driven by a professional Formula Drift driver at Mobara Twin Circuit. Bookings start on May 27 via the Uber app, limited to 4 groups per day.
Dotonbori Kamukura, operated by Risou Jitsugyou Co., Ltd., is launching special '40th Anniversary Annual Passes' to celebrate its milestone. The PREMIUM pass, limited to 40 cards at 400,000 yen, includes benefits such as free meals for a year and exclusive home catering services. Applications are open via their special website.
To celebrate the 45th anniversary and 'Tebasaki Anniversary' on June 14, SY Food Co., Ltd. will hold a 'Gen no Tebasaki Lottery' at Sekai no Yamachan stores nationwide from June 13 to 15. The lottery features guaranteed prizes including giant chicken wing cushions and limited-edition goods, alongside an X (Twitter) social media campaign.
Sendai Royal Park Hotel will offer an afternoon tea set using peaches from Koori, Fukushima, and honey from Tomiya, Miyagi, from July 6 to August 31, 2026.
To commemorate its 95th anniversary in 2026, Morozoff Ltd. is hosting the 'Morozoff History Revival Election' from June 1st to June 30th. Customers are invited to vote for their favorite puddings and cheesecakes sold over the past 30 years, with the winning products slated for a retail revival.
Krispy Kreme Doughnuts Japan is launching a limited-time sale of 'imperfect' doughnuts via the 'Too Good To Go' app for Environment Month. Starting June 1, the initiative will expand to 53 locations nationwide, offering these doughnuts at a special price.
Hakusensha's manga submission platform 'Manga-Lab!' will host the 'Melo Danshi Contest' starting May 25, 2026. The theme is 'Melo-i' (meltingly handsome) men. The grand prize includes voice adaptation by voice actor Toshiki Masuda. Submissions are open until August 16.
SBI VC Trade is hosting a giveaway to mark the 16th anniversary of Bitcoin Pizza Day. Ten users who purchase at least 10,000 JPY worth of BTC on VCTRADE and register their entry will be selected to win 100,000 JPY worth of Bitcoin.
Following the declaration of a vaccine-resistant Ebola outbreak in the DRC in May 2026, the WHO has designated it a PHEIC. World Vision has launched a Category 3 National Response to scale up hygiene promotion and child protection in high-risk areas like Ituri province.
Morinaga & Co. is partnering with the 'Heatstroke Prevention Call-Out Project' to promote bathing as a way to prepare for the summer heat, encouraging the consumption of amazake before and after bathing.
OMO7 Osaka launches the 'Love Dog Urban Travel Declaration' on June 1, 2026, offering neighborhood maps and specialized amenities to support seamless travel with dogs.
Hello Inc. announces that starting May 1, 2026, the core features of its restaurant platform 'Respo'—including POS, mobile ordering, and reservations—will be entirely free in Japan, eliminating initial and monthly costs.
Yokohama Vanilla Co., Ltd. announced the limited-time online sales of its 'Salt Vanilla Financier' collaboration package with the movie 'Detective Conan: The Highway's Fallen Angel' from June 1 to June 30.
The Neko no Forum Executive Committee has launched a signature campaign aiming for 1 million signatures to support the early approval of the 'Cat AIM drug,' which was submitted for approval in April 2026. The initiative seeks to demonstrate the high social demand and facilitate a smooth regulatory process for the world's first drug to fundamental treat kidney disease, the leading cause of cat mortality.
The music video for 'BALALAIKA,' the signature track of 'singer-actor' 9Lana, has surpassed 10 million views on YouTube. A teaser video hinting at a sequel to the song's story has been released, garnering significant attention.
METI and NEDO have launched 'GENIAC-PRIZE 2026', an AI contest aimed at fostering social implementation and talent development. Offering a total of approx. 1 billion yen in incentives, the program supports business process reform for essential workers and base model development by students. Briefings are scheduled for June, with the final competition in March 2027. It is part of the GENIAC project.
Kappa Sushi will launch the 'Q-rais Assort Collection' nationwide starting June 4, 2026. This collaboration with popular picture book author Q-rais features six types of exclusive items, including acrylic charms and stickers with original illustrations.
Founded in 1805, Funabashiya is holding a popularity vote for its seasonal shaved ice at its Kameido main store via official X. The shaved ice features unique 'Kuzumochi Probiotics.' Five lucky voters will win an Anmitsu assortment set.
Hiro Clinic NIPT has launched a campaign offering a free upgrade to its Standard ProMax plan, expanding screening from 7 to 23 microdeletion and duplication disorders.
Nimoca Co., Ltd. is launching a commemorative campaign at all 17 Lucky Pierrot locations in Hakodate to celebrate the introduction of IC card payments, offering point rewards and limited-edition nimoca cards from May 25 to June 21, 2026.
Givers Co., Ltd. announces the rebranding of its Nishifunabashi clinic to 'Sekai no Kokoro Seitai-in' as part of its 20th-anniversary strategy, offering AI posture analysis and research-backed treatments.
Ushikoi, a popular Tokyo-based yakiniku chain, will hold a special 'Wagyu Fair' on May 29, 2026. The event features premium beef from Okayama and Shimane prefectures at discount prices, alongside an all-you-can-drink offer for just 550 yen, aiming to provide a high-quality Wagyu experience at an accessible price point.
Plenus Co., Ltd. will host 'SUPER HOTTO MOTTO WEEK' from May 25 to 31, 2026. The week features daily 50-yen app coupons, double points on cash charges, and SNS giveaways including electronic money and premium mattresses.
Watami Co., Ltd. will run a special 'Meat Day' promotion at 19 Yakiniku no Watami locations nationwide from May 25 to 29, 2026, offering its signature Jo Karubi Lunch with 29% extra meat and free rice refills at the standard price.
PetFun, a brand by Fun Standard Co., Ltd., is offering its dog trainer-recommended pet bed at a special 10% discount during the Rakuten Shopping Marathon. The bed features a cozy wrap-around design and high-resilience foam for optimal pet comfort.
Best Bridal Co., Ltd. is launching a nationwide campaign to celebrate 'Propose Day' on June 7, 2026. The campaign offers special perks, including chapel decorations and photo services, to support romantic marriage proposals.
Kamimura Bokujo, a Japanese BBQ chain managed by Watami-Kamichiku, will offer a lunch buffet for 500 yen and select Wagyu lunch sets for 1,129 yen during its 5-day 'Meat Day' campaign from May 25 to 29.
Hansoku Hanako Novelty, operated by Chance Maker Inc., is running a 'Monochrome Printing Novelty 3% OFF Campaign' from May 21 to June 18, 2026, to reduce printing ink consumption. By limiting printing for 40 non-plastic novelty items from full-color to a single black or white color, the campaign offers a new option that balances cost reduction with savings in oil-based raw materials.
Luup Co., Ltd. and INFORICH Inc. are launching their second collaboration campaign starting May 25, 2026, offering new users a 180-minute free ride coupon for the LUUP micromobility service.
Implus EU has appointed model Chihiro Kondo as the ambassador for 'Trigger Point,' launching a new web CM that promotes a 5-minute daily self-care routine for busy parents and professionals.
Chiba's venerable ekiben brand 'Manyoken's' 'Nanohana Bento' has won the Grand Prix, the highest award, at the 98th 'Japan Food Selection.' To commemorate this, a special sale will be held during Golden Week, offering the bento at a special price of 888 yen.
JR East and Weathernews will launch the 'Hishotabi' campaign starting June 1, 2026, to promote travel to cooler areas. By leveraging temperature data and offering discounts of up to 10,000 JPY, they aim to encourage tourism even during the peak summer heat.
Wood Design Park Sakae in Nagoya has introduced a limited-time 'Korean BBQ Course' for June 2025. Located on the 6th floor of Don Quijote Sakae Main Store near the station, the completely indoor facility offers a weather-risk-free venue for group events of up to 100 people.
Adventure World in Wakayama will offer an upgrade service for the 'Infinite Adventure Pass' from June 1 to July 17, 2026, allowing same-day visitors unlimited entry until the end of March 2027. Adults and seniors can upgrade for an additional 3,000 yen, while students and children can upgrade for free via the 'Terravie' app at the park.
To celebrate the 30th anniversary of its theme song 'Always Together,' Adventure World is launching a gratitude campaign for Wakayama residents, offering free child admission with each adult ticket purchase via its online app from June 1, 2026.
Musee Media HD will launch the 'Musee Platinum Founding Festival' on June 1, 2026, to mark its 24th year. The event features a lottery with up to 100% mile rewards and full-body hair removal plans starting from 0 yen for new users.
Funai Soken Supply Chain Consulting has released a new educational video for trucking companies struggling with labor shortages. The video proposes a framework for attracting and retaining 'inexperienced and young talent' in light of the 2024 Logistics Problem.
Celebrating Musee Platinum's 24th anniversary, Dokodemo Musee Co., Ltd. will begin accepting the '1-time free full-body hair removal' benefit for members at all partner stores nationwide from June 1, 2026. A new service allowing members to use expired hair removal sessions will also launch simultaneously to enhance convenience and satisfaction.
AoAwo Naruto Resort offers a premium 'Adult Luxury Retreat' plan from June 1 to July 17, 2026. This package combines art appreciation near the Otsuka Museum of Art with local Naruto Kintoki sweets, traditional indigo dyeing, and nightly Awa Odori performances for a sophisticated stay.
ÄRZTIN, a skincare brand originating from a major Korean aesthetic clinic, is holding a Qoo10 Mega Wari promotion from May 29th to June 11th. The event features discounts of up to 70% and various gift incentives based on purchase amounts.
DMM GAMES has launched a major campaign to celebrate the 1.5-year anniversary of 'ANGELICA ASTER', featuring up to 150 free gacha draws, limited-time 6-star characters, new costumes, and an expansion of the 'Reverse Enhancement' character progression system.
Intimate care brand 'laugh.' has appointed NICO from Heisei Flamingo as its brand ambassador. They aim to promote a new self-care habit focused on cherishing oneself.
Kort Valuta has introduced its 'TwooCa' wallet at Jojo Hospital in Chiba, launching mental health screenings and an incentive-based points program for staff.
Hankyu Bakery has announced a limited-time 'Taiwan Fair,' offering six varieties of Taiwanese-inspired items ranging from savory breads like Lu Rou Pan to popular sweets like Taiwan Donuts.
Intimate care brand 'laugh.' has appointed popular creator JESSICA as its brand ambassador. Through her authentic voice, the brand aims to positively promote the importance of self-care.
Burberry has unveiled its Autumn 2026 campaign, 'A Good Sport'. Featuring an international cast of actors and athletes, the campaign highlights the brand's iconic style and new collection through the theme of football fandom.
Izu Shaboten Resort Co., Ltd. will extend operating hours at three facilities in Izu Kogen during the 2026 summer season (July and August) and enhance stay-based tourism through bundled tickets.
West Japan Railroad Co. will hold a digital stamp rally along its train lines from June 1 to July 31, 2026, featuring ramen and udon shops. Participants can collect QR code stamps to receive coupons and limited-edition prizes.
Tachibana E-Shuhan, operated by Uprising Inc., launched reservations for the 'New Green Legend Lottery,' a whisky lottery limited to 466 entries, on May 26, 2026. The lineup includes rare bottles such as Taketsuru 25 Years Old.
Smilegate has opened pre-registration for the new server 'Sven' for the MMORPG 'LORDNINE,' opening on June 15. Additionally, an update has been implemented to raise the maximum ability level to 800.
JR Kyushu and JR West will launch an integrated tourism campaign starting July 2026, coinciding with the Kumamoto Destination Campaign.
The Tokyo Metropolitan Government has started accepting applications for subsidies to support business groups implementing advanced technologies such as AI and IoT to enhance the value of tourist destinations. Grants of up to 40 million yen are available.
Nikkei BP has launched a free preview of the bestselling book 'Technological Republic.' Authored by Palantir’s founders, the book has received massive acclaim as a manifesto calling for renewed collaboration between the government and the tech industry.
To commemorate its 51st anniversary, Lawson will launch a limited-edition 'Value Set' featuring three popular cosmetic items from its co-developed brand '&nd by rom&nd', available at nationwide Lawson stores starting June 16, 2026.
CLAS, a circular furniture and appliance rental subscription service, is expanding its air conditioning offerings to help consumers prepare for the price hikes associated with the 'Air Conditioner 2027 Issue.' A special introductory campaign is also underway.
DMM.com's DMM Kariyushi Aquarium announced that starting June 1, 2026, it will extend its 'School Admission Ticket' program to all after-school care facilities in Okinawa Prefecture, offering an admission rate of 500 yen per child for field trips and educational visits.
Yondemy Inc. has launched a 2-week free trial campaign for its online reading tutoring service 'Yondemy', targeting former users who have been inactive for over six months, starting May 26, 2026.
Nick Wood Music, in partnership with Visit Baltimore, has produced an anthem for the "The B-side of Baltimore" city campaign. By combining music from seven local artists with environmental sounds captured throughout the city, they have established a unique sound identity for Baltimore.
Umi Terrace Nishikinohama, a glamping facility in Osaka, has launched 'Regional Hospitality Perks' in partnership with nearby leisure facilities and restaurants. Guests can enjoy discounts on clam digging, hot springs, and cafes. Additionally, a campaign offering up to 30% off accommodation is available for advance payments with survey participation.
Added Value Inc.'s 'okurimono' service is offering a limited-time 15% discount on Phalaenopsis orchids for corporate events such as promotions, office relocations, and anniversaries.
FamilyMart launched its "We are 'Rainbow'" diversity campaign at approx. 16,400 stores nationwide. It features limited-edition goods from six partner companies and a portion of proceeds donated to charity.
Starting June 5, 2026, Nijigen no Mori on Awaji Island will introduce exclusive clear bookmarks as rewards for its Attack on Titan collaboration SNS campaign.
Garden Co., Ltd. is launching a series of 'Abura Soba Sohonten' renewal openings at three 'Ichikakuya' stores in Akabane, Oji, and Kawagoe starting May 27. A three-day special price promotion will be held at each location.
PIE International is hosting a promotional fair to give away 'Nezumi-kun Name Seals' with the purchase of the picture book 'Omutsu no Naka, Misete Misete!' in celebration of 'Diaper Day' on June 2nd, alongside an Instagram campaign for sock giveaways.
nanadecor has launched an embroidery customization service for items like its Suzuran series dresses and eye masks at its Omotesando flagship store, aiming to help customers personalize their sleep rituals.
Rokko Butter Co., Ltd. announces commemorative events for 'Baby Cheese Day' on the first Sunday of June, featuring campaigns to help consume leftover ingredients.
In celebration of its 50th anniversary in 2026, Ume no Hana Group will offer the first drink for just 50 yen at its four major izakaya brands, including Sakura Suisan, starting June 1, 2026. A simultaneous Instagram photo contest will offer prizes totaling over 300,000 yen.
'Joseikin Now,' operated by Navit Co., Ltd., has begun accepting consultations for application support regarding the 15th call for the 'Business Succession/M&A Subsidy,' scheduled to start in mid-June 2026.
To commemorate the 40th anniversary of 'QuickSnap™', Fujifilm has released a new promotional video featuring actor Ryo Yoshizawa. Photographed and directed by Mikiya Takimoto, the video showcases the unique film experience integrated with the 'QuickSnap+' mobile app.
VIE is collaborating with JR Central's campaign at Tofukuji's 'ZEN NIGHT' event, featuring neuromusic installations and exclusive access tickets for EX service members.
Added Value Inc. announces a giveaway campaign for heat stroke prevention items through its corporate gifting service, 'okurimono', running from May 25 to June 22, 2026. Companies purchasing the targeted set will receive an additional set for free, assisting with summer safety and workplace productivity.
4DX screenings for 'Gintama: Yoshiwara in Flames' will begin on May 29 in 58 theaters nationwide. Theatergoers will receive a special edition 'Volume Flame' bonus, and a free manga reading campaign will be held on e-book platforms.
To commemorate the 45th anniversary of the Working Holiday program, the Japan Association for Working Holiday Makers (JAWHM) is offering free membership support, usually costing 5,000 yen, to those who register via their official LINE account.
Ginza Diamond Shiraishi, Japan's first bridal jewelry specialist, will host its 'June Bride Fair' from May 30 to June 30, 2026. The campaign offers exclusive rewards such as nail oil for visitors and anniversary-themed letter sets or photo frames for purchasers, aimed at couples celebrating their union during the bridal season.
Dive Co., Ltd. has formed an alliance with Sakai Moving Service Co., Ltd. and launched a 'Moving Support Campaign' for staff wishing to work in the Okinawa area in the summer of 2026. By offering up to a 20% discount on basic moving fees to Okinawa, they aim to reduce relocation costs and encourage people to take on new ways of working.
Steakhouse Asakuma, operated by Asakuma Co., Ltd., will hold its 'Meat Day Customer Appreciation Day' on the last Saturday and Sunday of May, offering 50-66% more sirloin steak.
The signature 'Kuro Jjimdak Don' from the delivery-specialized Korean bowl brand '88 Jjimdak,' operated by BIGACK Inc., was featured on Fuji TV's 'Mezamashi TV' on May 25, 2026.
Hanagasumi, a kaiseki restaurant in Meiji Kinenkan (Tokyo), will offer a seasonal 'Summer Afternoon Tea' in private rooms from May 25 to July 30, 2026. Priced at 8,470 yen, the menu features Japanese-style sweets and authentic savories.
Cap Stone Entertainment has launched a public call for entries for its female singer-songwriter compilation album 'natural woman Vol.5' as of May 22, 2026. Seven already confirmed participating artists will serve as judges to select the final spot.
Impress is offering free, full access to Masashi Shimizu's book 'Google NotebookLM Mastery' for three days from May 25 to 27, in conjunction with the 'Web Forum Meeting 2026 Spring' seminar.
ONO Trading Co., Ltd. is offering the 'Pocket GoGo Click & Go' Pokemon GO device at special prices during Amazon's Summer and Smile Sales. Featuring a USB-C plug-and-play design that requires no charging or setup, it streamlines daily gameplay with its compact form factor.
Go Go Curry Group Co., Ltd. opened its third store in Gifu Prefecture, "Go Go Curry Meitetsu Gifu Station Store," on Monday, May 25, 2026. The store aims to energize the local community with special opening campaigns.
Dream Tenbo, a fashion e-commerce site, is holding a limited-time promotion on amood and Korea's top fashion app, ABLY. A 20% discount coupon will be available for all items from May 25 to May 31, 2026.
WACTOR, a VTuber agency, has announced the 'FAPON Oshi Vsinger Original Song Grand Prix.' Through the online lottery service 'FAPON,' winners will receive original songs produced by famous creators. Fans can support their favorite VTubers' dreams of music production and TV commercial appearances through merchandise purchases.
Flex Co., Ltd. will sell an online lottery featuring limited goods from the popular game 'Dragon Country Rune Factory' from May 29 to June 28. The lineup includes items for all 16 characters, such as plushies and various sundries.
Premium dog food brand POCHI, operated by Marketing Partner Co., Ltd., launched a limited-time campaign on May 22 offering a 15-pack meat retort set at a 29.6% discount, down from 8,250 yen to 5,800 yen.
Rakuten Bank is conducting a 'Summer Bonus Campaign for Yen Term Deposits' from May 22 to July 31, 2026, offering a special interest rate of 1.00% per annum on 6-month term deposits.
Nosh Inc. announced its sponsorship of the 'VALORANT Challengers Japan 2026'. The company is launching a campaign starting May 22nd, offering a 5,000 JPY discount for new purchases and a giveaway of a keyboard signed by the winning team.
Fruta Fruta Inc. will hold a '20th Anniversary Gratitude Campaign' on social media from June 1st to 30th, 2026, marking the 20th year of its flagship product, 'Acai Energy®.' With over 16 million bottles produced, the drink is known for its high-concentration 'Grosso Acai.' The campaign offers prizes to a total of 140 winners via X and Instagram.
Tokyo City Keiba (TCK) is collaborating with the Japan Racing Association (JRA) to launch a unique, major collaboration campaign for the horse racing industry titled 'MISSION: Get the Treasure.' As 2026 marks both the Year of the Horse and the 40th anniversary of the Twinkle Race, this campaign features a series of 'missions' connecting major JRA and TCK races to provide new excitement to horse racing fans.
INFORICH Inc. announced that FRUITS ZIPPER reached the 3,000 'Cheer' milestone in their collaboration project. Limited-edition designed mobile batteries are now being distributed to CHARGESPOT stands nationwide starting May 20, 2026.
Loft Co., Ltd. will host a sponsored game at ES CON FIELD HOKKAIDO on July 1st as part of its year-long support for the Hokkaido Nippon-Ham Fighters. The campaign includes ticket giveaways, app-exclusive discounts, and official merchandise sales at 6 stores in Hokkaido.
SALON TOKYO, a hair care brand by H&BC, has earned the 'Amazon's Choice' badge due to high customer ratings. A commemorative sale is running until June 2.
JTB has launched a new TV commercial featuring the popular animation 'Crayon Shin-chan' starting May 22, 2026. The 'Tobidase! Natsutabi' summer campaign offers up to 35,000 point rewards, passport fee support, and movie-related SNS prizes.
Starting July 2026, KDDI will significantly expand its partner network for Ponta Pass members. New additions like McDonald's and Seiyu will allow users to earn up to 7% in points based on au PAY usage frequency.
Tamachi Sushi Evan, operated by CRAFTED JAPAN, announces a 2nd-anniversary campaign from June 1st to July 31st, 2026, featuring discounted courses and premium craft beer perks.
GEO Store will begin renting Mamoru Hosoda's 'Scarlet Never-Ending' on May 27, 2026. To mark the occasion, GEO, in collaboration with viviON, will host a special fair at 50 stores featuring early sales of new merchandise from Studio Chizu films.
Shane English School, operated by Shane Corporation, is hosting a 'Kids Summer School' for preschoolers to elementary students during the summer vacation. Classes are limited to small groups of 2-4 students and are taught by native-speaking or Japanese instructors.
Logos Corporation, the operator of the outdoor brand 'LOGOS,' has launched a special feature titled 'Double Tent by LOGOS' on its official website. The feature highlights the charms of the 'Double' 2-room tent series, a long-selling favorite since 1997. It introduces a diverse lineup, including lightweight and high-spec models, designed to make family camping more comfortable.
Starting May 23, the '2nd Solo Digital Photo Book Audition,' supported by the digital EC site 'kokode digital,' will launch sales of mini digital photo books featuring its 18 finalists. Sales counts and purchases of special editions with bonus videos will be converted into points, serving as a crucial factor in the race for the Grand Prix.
To celebrate the 75th anniversary of 'Milky' candy, Fujiya is hosting a special campaign to invite 75 family members on a chartered Shinkansen trip, 'Milky-go,' from Tokyo to Osaka on August 1, 2026. Activities include tastings and photo sessions with Peko-chan. Applications start May 22 via X.
The Yokohama Convention & Visitors Bureau will hold 'Flower Jack Journey Vol. 2' on May 30th and 31st, featuring 'Flower Spots' at three locations to encourage city exploration.
Tohan Corporation will hold a bookstore campaign starting May 22, linked to 'The Apothecary Diaries' original exhibition in Yokohama. Customers purchasing the novel series will receive exclusive cards and exhibition discount coupons, aiming to drive traffic to both retail stores and the event venue.
RIMOWA has launched a new global advertising campaign, 'For a Lifetime of Lives.' Directed by the Pantera trio, the campaign captures the narrative between products and their owners, underscoring the philosophy of the brand's 'lifetime guarantee.'
Canva Japan announced the original web drama 'I Prefer the Sunset Over Any Beautiful Sunrise,' starring all members of CLASS SEVEN (TOBE) and actress Shiori Akita, premiering on the Canva official YouTube channel on June 24.
Fun Standard Co., Ltd. will release 100 limited 50% discount coupons for its 'MiraHanaFAN' on Rakuten for 3 hours starting at 21:00 JST on May 22, 2026. The fan has gained attention for its ultra-compact design integrating a mirror and LED light.
Animate announced the second wave of exclusive merchandise for the 'LiSAnimate' project, celebrating artist LiSA's 15th solo debut anniversary, and confirmed upcoming 'Animate Cafe Gratte' events at international locations.
DMM GAMES' idle abyss exploration RPG 'Dot Abyss' has surpassed 450,000 pre-registrations. To commemorate, they are releasing early gameplay on 'Wasyagana TV' and launching an Amazon gift card giveaway.
Landnet announces the general offering for its real estate crowdfunding project 'LSEED #28' starting May 22. The fund seeks 101.79 million yen at a 4.0% expected annual yield for a 1-year duration.
EXNOA LLC announced the launch of the 3rd part of its 2.5th anniversary campaign and a new raid event, 'Sunlight Leading the Girl Bearing Sins,' for the game 'Girls Creation -Shojo Geijutsu Kitan-' on DMM GAMES.
TAC Corporation is accepting applications for its 2027 Labor and Social Security Attorney exam prep courses, 'Sogo Honkasei Wide' and 'Sogo Honkasei Wide+Plus'. The courses feature a curriculum designed for beginners starting in May/June. Limited-time discounts of up to 76,000 JPY are available until the end of May.
Navit Co., Ltd., operator of 'Joseikin-Now', has launched application support for the Tokyo Metropolitan Government's new subsidy program aimed at helping accommodation businesses upgrade tax management systems.
Loft Co., Ltd. will hold its environmental initiative 'LOFT GREEN PROJECT SUSTAINABLE BEAUTY & LIFE 2026' at 183 stores nationwide from May 30 to July 12, 2026. The project includes the 'Decabo Score SELECTION' campaign visualizing CO2 reduction rates, expanded recycling programs, and the introduction of Communication Boards at all stores to support customers with hearing difficulties.
B-R Baskin Robbins Ice Cream Co., Ltd. will host the 'Every Thursday, Friday, Saturday, and Sunday is Yokubari Fes!' campaign from May 28 to June 21, 2026. This promotion allows customers to add up to 7 extra scoops to their 'Triple Pop' for 100 yen each, totaling up to 10 scoops, and includes app-exclusive perks and mobile ordering options.
Nadai Unatoto is launching the 'Akuma-mori Conquest Operation,' an SNS-linked quest from May 21 to June 30, 2026, targeting finishers of its 25th-anniversary menu item, the 'Eel and Dashimaki Tamago Don Akuma-mori.' Once 666 people complete the challenge, a free 'Kurikara Kushi' coupon will be unlocked for use in stores.
Shincho-sha is offering an exclusive LOQI tote bag featuring unpublished work 'Pineapple Girl' by artist Tadanori Yokoo to annual subscribers of its new subscription service, 'Shincho QUE'.
SmartNews is launching a limited-time 'Coupon Festival' starting May 26, 2026. Major convenience store chains including 7-Eleven, Lawson, and FamilyMart are participating for the first time, offering vouchers, discounts, and point rewards across over 10 brands.
Hakone Town, Hakone DMO, and Park24 will launch a two-part campaign starting May 21, 2026, to commemorate the second anniversary of their comprehensive partnership agreement and the launch of the 'Hakone Car Share' service.
Omiai, under Enito Group, launched a collaborative campaign with the reality show 'Tokei Jikake no Marriage' starting May 19, 2026, featuring Q&As, social media campaigns, and exclusive event invitations.
The Tokyo Metropolitan Government is launching a new program to subsidize costs incurred by SMEs when creating carbon credits.
Gin-Ichi Corporation announces a 20% discount campaign on the TetherPro Optima, a dedicated data-transfer USB cable for tethered shooting, running from May 20 to June 14, 2026.
Sakura Pax Co., Ltd. released the first part of its 'VS Cardboard' experimental video series, the 'Helicopter Episode,' on May 20, 2026, the company's 79th anniversary. The series aims to showcase the technical depth of cardboard to the younger generation and improve the industry's image. A total of three parts are planned.
MedTech Group has launched a 1-month free trial of its 'AI Hippo Iryo Loop' platform for three selected facilities, aimed at reducing documentation burdens in home-visit medicine through voice-to-text and automated summarization.
To celebrate 'Italian Wine Day' on June 2, Italian wine specialty shop Reale Cantina will host a 10-variety sparkling wine comparative tasting event at its Yokohama Yamashitacho store on May 30. Additionally, a 20% off sale on all imported wines will be held in-store and online from May 29 to June 15.
Actor Niels Schneider attended the premiere of 'L'INCONNUE' at the 79th Cannes Film Festival wearing a custom-made ensemble from Louis Vuitton, showcasing the Maison's exceptional craftsmanship and signature design elements.
au Financial Service will air a new TV CM for the revamped 'au PAY Card' starting May 19, 2026. Featuring Minami Tanaka and choreography by NOSUKE, the commercial highlights the card's new stylish design and expanded features.
S.T.A.R.S Entertainment Inc. has launched 'THE Nova Project,' an audition for new members of the dance-vocal group 'U&pia.' This large-scale project features nationwide broadcasting on TVer, real-time social media updates, and a viewer voting system. The final evaluation will take place at Pacifico Yokohama in October 2026.
Marudai Food Co., Ltd. has launched a recipe collaboration with popular cooking influencer Ryuji, featuring the 'Kunseiya Series.' The campaign aims to reach a wide audience through YouTube videos and a social media contest.
Akagi Nyugyo has released a collaboration video between "Gatsun to Mikan" and comedian Ega-chan 2:50 on YouTube, launching the "Down with Garigari-kun" project to challenge "Garigari-kun." A new character, "Gatsugatsu-kun," is also slated to appear, aiming to boost brand recognition and sales through a high-profile campaign.
Adidas has launched a global campaign for the FIFA World Cup 2026, themed around the "joy of playing freely." The campaign features a global film titled "Backyard Legends," starring world-renowned icons like Timothée Chalamet and Lionel Messi, aiming to convey the pure enjoyment of football.
Murabito Inc. announced the free release of over 100 high-quality lecture videos by Seiya Yoshio on YouTube for the Real Estate Transaction Agent exam, along with 'Takusuma', a completely free web app offering over 3,500 practice questions. This initiative aims to support efficient learning for exam takers.
The Japan Femtech Association has launched a campaign for the 'Femtech Ambassador Company' award system, which visualizes corporate support for women's health. For a limited time in May, the first five companies can receive a free 30-minute webinar speaking slot to strengthen their human capital disclosure.
Iwaya Giken announced it is seeking additional co-creators—pilots, partners, and passengers—for its "OPEN UNIVERSE PROJECT" to achieve the world's first commercial space tourism flight using balloons. Recruitment starts on April 28, 2026, aiming to democratize space.
SHIFT AI Representative Shota Kiuchi's book, 'I'm an AI Novice, Teach Me How to Not Worry About Work and Money in 10 Years! The Book to Save Myself Even in the Worst Future,' has surpassed a cumulative circulation of 100,000 copies (including e-books). It's gaining strong support as an introductory guide for the AI era.
Nippon Pet Food is running a campaign through April 2026 where 3,000 winners can receive free samples of their new product, 'Beauty Pro Dog Powderful.' This innovative food features a sprinkle-on powder to help dogs overcome picky eating habits.
Kinari Inc. introduces 'Hiyashi Asmy' (Cooling Asmy), a skincare habit for sensitive skin using refrigerated products. By cooling the lotion and cream in the refrigerator, it cools down flushed skin. The campaign starts on June 1, 2026.
Krispy Kreme Doughnut Japan (KKDJ) will celebrate 'National Doughnut Day' on June 5, 2026, by giving away free signature doughnuts and launching the 'Donut Transformation' (DX) corporate engagement program.
Wood Design Park Noma in Mihama-cho, Aichi Prefecture, will hold a 'Night BBQ Campaign' for the 2026 summer season, allowing guests to enjoy BBQ during the cool evening hours. The campaign runs from June 20 to August 31, 2026.
MAMIDORI, a premium matcha brand using 100% Wazuka-grown tea, is launching 1st-anniversary limited edition sets following a successful pop-up where 5,500 items were sold in 7 days. The sets feature their signature Daifuku, Macarons, and new Madeleines.
ONO Trading has launched a four-day limited sale for the Taiwanese-made ACETECH AC5000 chronograph. Featuring IR sensors and self-calibration, it provides professional-grade accuracy for airsoft safety management.
Wood Design Park Seto in Aichi Prefecture will launch a summer campaign for students starting June 15, 2026. The program offers a 3,000 JPY discount per person and a random 'Activity Gacha' reward, including bonfire experiences or craft workshops, enabling students to enjoy nature with zero preparation.
Kagari Kisshotei in Yamanaka Onsen, Ishikawa, is offering a special accommodation plan from June 1 to July 17, 2026, to support families with babies. The plan includes free private baths, customized baby food, rental baby gear, and free facility fees for preschoolers, ensuring a comfortable stay for parents and children.