Why sell 'imperfect' doughnuts?

To reduce food waste by offering doughnuts that don't meet strict visual standards but are perfectly fine in quality and taste.

Is this project available nationwide?

Yes, it will be rolled out gradually from June 1st, mainly in the Kanto area, covering 53 stores nationwide.

Are there any purchase benefits?

Yes, coupons valid at all Krispy Kreme Doughnut stores will be distributed through Too Good To Go at a later date.

AI News NQ Analysis

Even if not 'Perfect', it is 'Properly' Delicious. Selling 'Unsold' Doughnuts Limited to June Environment Month ~ Expanding Too Good To Go Participating Stores to 53 Nationwide from June 1st ~

NQ Score 93/100

N1 Content Completeness 5

AI Summary (NQ-processed)

Krispy Kreme Doughnuts Japan (KKDJ) will sell the 'Environment Month Limited Surprise Box', containing 'imperfect' doughnuts, exclusively via the food waste reduction service 'Too Good To Go' from June 1st to 30th, and will expand the number of participating stores to 53 nationwide.

AI Analysis

Frequently Asked Questions

Q: Why sell 'imperfect' doughnuts?: A: To reduce food waste by offering doughnuts that don't meet strict visual standards but are perfectly fine in quality and taste.
Q: Is this project available nationwide?: A: Yes, it will be rolled out gradually from June 1st, mainly in the Kanto area, covering 53 stores nationwide.
Q: Are there any purchase benefits?: A: Yes, coupons valid at all Krispy Kreme Doughnut stores will be distributed through Too Good To Go at a later date.