NQ 95株式会社エクシング2026年5月20日
The study by JOYSOUND and Alpha Generation Lab highlights a significant 'rejuvenation' in karaoke usage. Generation Alpha's average first experience is at 9.4 years old, driven by their Millennial parents who view karaoke as a familiar leisure activity. This has fostered strong intergenerational musical communication, with Gen Alpha's main goal being to 'get excited and make noise' by singing a high volume of songs with friends.
NQ 92株式会社アデランス2026年5月20日
Aderans conducted a survey of 515 women aged 20-69 in Japan regarding point color hair styles. The results show high interest across all age groups, with younger women preferring vibrant colors and older women preferring natural tones. Younger generations view older women with point color positively, and there is a significant demand for damage-free and personalized color options.
NQ 92株式会社電通デジタル2026年5月20日
Dentsu Digital's survey on 15 product categories found that 'accidental purchasing' constitutes approximately 20% of consumer buying behavior. This trend is observed not only in low-cost items but also in high-involvement products like luxury goods and financial services, suggesting a new marketing opportunity for challenger brands.
NQ 92株式会社花織2026年5月20日
A survey of 1,011 Japanese women aged late 30s to early 50s found that about 30% are unhappy with their skincare, citing lack of results and uncertainty. The majority seek simple, time-saving, and affordable solutions to address age-related skin changes, but are often hindered by fatigue, time constraints, and cost.
NQ 92株式会社On'yomi2026年5月20日
A joint study by α-Seda Lab and JOYSOUND reveals a significant 'youthquake' in karaoke usage, with Generation Alpha's first experience averaging 9.4 years old. This shift is attributed to their Millennial parents integrating karaoke into family leisure, which fosters strong parent-child musical communication and redefines karaoke as a multi-generational activity space rather than just an adult social venue or teen hangout.