5 articles
A joint study by JOYSOUND and Alpha Generation Lab reveals that karaoke use is becoming younger, with Generation Alpha's first experience averaging 9.4 years old, transforming it into a form of family leisure and fostering active musical communication between parents and children.
A survey by Aderans reveals high interest in point color hair styles like mesh and inner color across all generations of Japanese women. Younger people view older women with point color as 'fashionable,' and there is strong demand for damage-free application methods.
Dentsu Digital's new survey reveals that 'accidental purchasing' accounts for nearly 20% of consumer buying behavior, even for high-involvement products, presenting a significant marketing opportunity for challenger brands.
A survey by Kaori Co., Ltd. reveals that about 30% of Japanese women in their late 30s to early 50s are dissatisfied with their skincare, with nearly 70% feeling lost. They desire simple, efficient, and affordable routines that effectively address their specific skin concerns amidst busy lifestyles.
A joint study reveals Generation Alpha's first karaoke experience is at an average age of 9.4, indicating a significant youth trend. This is driven by their parents viewing karaoke as family leisure, fostering active music communication across generations.