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Learning from the Kumamoto Earthquake: Introducing "Oiteku Bōsai" (Leaving Valuables Behind for Disaster Preparedness) to Protect "Essential Items for Life Reconstruction" after ~3 Years of Temporary Housing Life

Master Lock Sentry Japan introduces "Oiteku Bōsai" (leaving valuables behind for disaster preparedness), a new concept inspired by the Kumamoto Earthquake's lessons on prolonged temporary housing and document procurement challenges. This concept, part of "Nige Ittoku Bōsai" (Flee First Disaster Preparedness), advocates using fire/water-resistant safes to protect essential items for life reconstruction, facilitating swift evacuations.

Source: prtimes.jp

Sogo & Seibu: Cosmetic & Beauty Festival Towards Summer

Sogo & Seibu will host a 'Cosmetic & Beauty Festival' from April 17 to May 6, 2026, at their in-store cosmetic counters and official online site. The event features skin analysis services using devices from brands such as IPSA, FANCL, COSME DECORTÉ, LANCOME, and SK-II. It also promotes lipstick products from brands including KANEBO, Elegance, COSME DECORTÉ, and Albion, with prices ranging from 4,180 yen to 6,600 yen, targeting new professionals and students. A sample gift campaign is available for LINE official account friends.

Source: prtimes.jp

Asagiri Dairy to Open 91-Day Pop-Up Store at Haneda Airport

Asagiri Dairy Co., Ltd. will operate a temporary pop-up store for its 'Asagiri Milk' sweets brand in Haneda Airport's Terminal 1 for 91 days, starting from April 8, 2026, until July 7, 2026. The store will feature a range of milk-based products, including beverages and confectionery with listed prices. This is the brand's first promotional event at Haneda Airport.

Source: prtimes.jp

California Prune Association Launches Limited-Time Menu Collaboration with Two Shonan Area American Restaurants

The California Prune Association announced that two American-style restaurants in the Shonan area of Kanagawa Prefecture, Lucy's Bakery TSUJIDO and BY THE WAY, will offer new menu items featuring California prunes for a limited period from April 13, 2026, to May 3, 2026. Lucy's Bakery TSUJIDO will offer three items, and BY THE WAY will offer two, totaling five new dishes. California prunes are from California and contain dietary fiber, potassium, and vitamin K. Lucy's Bakery TSUJIDO is located at Shonan T-SITE 3rd building 1F, 6-20-1 Tsujido Motomachi, Fujisawa City, Kanagawa Prefecture.

Source: prtimes.jp

Tokyo Banana and Chiikawa Collaboration: Pop-up Store Opens at Omiya Station Featuring New Cookie Sand

Grapestone Co., Ltd. will open a temporary pop-up store for its 'Tokyo Banana' brand, featuring a product collaboration with the 'Chiikawa' character series. The store will operate from April 20 to May 6, 2026, at Ecute Omiya, located within JR Omiya Station. The event will debut the 'Chiikawa Cookie Sand' at this location, alongside renewed 'Banana Pudding Cakes' and a tote bag set.

Source: prtimes.jp

SEIRA meets MOUSSY JEANS

Baroque Japan Limited's fashion brand MOUSSY is launching special content from April 10, 2026, titled 'SEIRA meets MOUSSY JEANS', featuring model SEIRA to showcase their core denim lines, MVS FLARE and CROSS WAIST WIDE STRAIGHT, through sophisticated styling.

Source: prtimes.jp

April 25th is "Aphasia Day" - An invisible disability affecting approximately 500,000 people. Aphasia patients share their turning points from across the country.

This press release highlights April 25th as "Aphasia Day," drawing attention to the estimated 500,000 individuals in Japan living with aphasia, an "invisible disability." It features testimonials from patients who have found a turning point in their recovery and social reintegration, supported by an NPO dedicated to assisting those with brain injuries and aphasia.

Source: prtimes.jp