90 articles
VIDA Hollywood, the team behind the 300-million-view TikTok hit 'Feel The Love,' has released their first EP 'Episode 0' and will hold their debut solo concert in Tokyo this August.
The first official recipe book for the highly popular series 『The Apothecary Diaries』, titled 『Maomao's Concoction Book』, is generating buzz with a reprint decided before its release. It includes 23 recipes for dishes appearing in the work, along with 6 newly written short stories by the author. Author handover events are scheduled in Tokyo and Osaka to commemorate the release.
MECHATU-A, a unit belonging to the virtual liver group "Nijisanji," will release their 1st Mini Album "On-Deck!" on July 22, 2026. First-press editions will include a serial code for a pre-sale lottery for tickets to their first real-world live concert "Over Drive!" in October. Reservations begin today, April 28.
Luxury watch and jewelry brand Jacob & Co. has announced an innovative new collection for its 40th anniversary in 2026. It features creations that transcend existing boundaries, such as "The Godfather II" which merges music and film, and "God of Time" equipped with the fastest-ever 4-second tourbillon.
Pixel Co., Ltd. marks its 10th anniversary with a special key visual featuring legendary illustrators and announces the production of its commemorative title, 'Adventure of Noche.' A celebratory festival will be held in Tokyo on May 23-24, 2026. The company also confirmed its recent expansion into the publishing business.
Ginza's renowned baumkuchen specialty store 'Nenrinya' is holding a limited-time pop-up shop at Toyama Daimaru from May 9th to May 19th, 2026. Their new spring 'Strawberry Butter' baumkuchen will be making its first appearance in Toyama, alongside other popular items.
Gigalogy Inc. will exhibit its integrated AI platform 'Maira' at Web Summit Vancouver 2026. The company will introduce the next-gen 'maira-2' model and launch a new AI service for individuals.
Sega Corporation and Colorful Palette Inc. announced that the song "Haneuta" by Ryo Ryo has been added to 『Project Sekai Colorful Stage! feat. Hatsune Miku』 as a new rhythm game song. Additionally, the in-game event "Stay solid, No fold" and the "Kaze Hakobu Ao no Uta Gacha" are being held from May 8, 2026 (Friday).
PARCELLE JEWELRY Umeda Store announced its new collection and events for May. This includes the limited 'Nuage' collection, jewelry consultation sessions by founding members, and events featuring pearls and emeralds.
Satsuki Co., Ltd. will showcase the latest models of its 'MIRAI TOUCH' inclusive electronic blackboard and the 'MIRAI CAST' broadcasting solution at EDIX Tokyo 2026, featuring industry-first technologies like built-in document cameras and Wi-Fi 7.
Maruyama Coffee will release the 'Argerich Blend' on April 25, 2026, in collaboration with the 26th Beppu Argerich Music Festival. This medium-dark roast expresses the power and delicacy of pianist Martha Argerich's performance.
A new original cookie can featuring 29 types of Doraemon designs will be released exclusively at the '100% Doraemon & Friends in Tokyo' event. The antique-style silver can includes a charm of the new secret gadget '100% Friend-Gathering Bell' and gluten-free strawberry cookies made by Aoyama Decarbo.
The Osaka Station Hotel, Autograph Collection announced the launch of its summer afternoon tea, "Afternoon Tea 'VOYAGE' La saison des mangues," featuring Miyazaki mangoes, available from June 1 to July 5, 2026. Guests can enjoy a variety of mango sweets, tropical drinks, and light savories.
Tsukimi, a three-piece rock band from Iwaki City, Fukushima Prefecture, released the music video for their new song 'CROWN BABY' today at 9 PM. This passionate rock number expresses forgotten memories, unfading regrets, and unplaceable anger and pain. The band is currently on a national tour, where the song will be performed.
The Arte Clinic, an aesthetic clinic, is set to open in Nishi-Shinjuku on May 15. It introduces the next-generation lifting device "Cellinew" and offers "maintenance-type aesthetic medicine" advocated by its Taiwanese director, Dr. Lin. A preview event will be held on May 10th and 11th prior to the opening.
Former NGT48 member Ayuka Nakamura's first photobook, "Ayutaro," was released on April 30th. Shot in Okinawa, the book is filled with her mature expressions and personal charm. A handover event will also be held in her hometown Niigata on May 5th.
ba & co Inc. will grand open "co-ba Yokohama Kannai", the largest shared office in the area, on May 20 at BASEGATE Yokohama Kannai. It features about 200 seats and promotes work engagement with a well-being concept.
Tablier Marketing Co., Ltd. is launching new acrylic stands featuring 'Tohoku Zunko & Zundamon,' which will be pre-sold at the 'Tohoku Zunko & Zundamon Product Fair mini' held at Sendai E-Beans from May 2, 2026. This move aims to strengthen fan engagement through limited-edition character merchandise at a dedicated event.
E-gate Co., Ltd. will exhibit its "Marufuku Gauze" high-performance material and health, beauty, and functional wear at FaW TOKYO 2026 Spring from April 8-10. This material offers exceptional comfort and functionality, utilizing medical-inspired conditioning to control the internal environment of clothing.
A Ryukyu glass specialty store from Nago City is opening 'Do OKINAWA', a hands-on glass studio with a cafe on Kokusai Street on April 25, allowing tourists to take home their handmade glass works on the same day.
Starbucks Japan is celebrating its 30th anniversary with the "WHY NOT COFFEE?" campaign, launching an updated "Caramel Macchiato" on April 17, 2026. This initiative aims to offer a comforting cup for every moment, with the revamped drink featuring improved caramel sauce and a new vanilla bean flavor syrup.
Korea's No.1 toast brand, Isaac Toast, is launching in Japan with a nationwide exhibition and sales event, featuring brand model SEVENTEEN's MINGYU. A special offline event with MINGYU will be held on May 21, 2026, with pre-order lottery applications closing April 26th.
Integrity Healthcare, a frontrunner in online medical consultation and PHR, announced a significantly revamped AI service "Smart One Health" to realize human capital management. This new service, leveraging AI and online consultations, proactively approaches high-risk individuals to improve corporate efficiency and ensure flexible medical access, addressing the current issue of insufficient follow-up for health check abnormalities among employees in Japan.
KADOKAWA today released the latest 28th volume of the popular children's book 'Kyofu Collector,' which has surpassed 1 million cumulative copies, and also unveiled the TV anime visual scheduled to begin broadcasting in October 2026. A new horror series by Midori Sato and Norio Tsuruta is also introduced.
Swedish rock band Smash Into Pieces, with over a billion streams, releases the Japanese single "First Time (Japan Edition)" ahead of their July Japan tour. Vocalist Chris Adam learned Japanese for the track, featuring Japanese film commentator and radio personality LiLiCo. Japan performances, including a special collaboration with LiLiCo, are scheduled for June in Tokyo.
FEIDIAS Inc. has announced the exhibition of its high-fidelity AI avatar 'AGENTIA' at SoftBank's Executive Briefing Center (EBC). The project aims to showcase the potential of photorealistic digital hospitality to corporate executives. Future plans include a demonstration of 'NEUVOX,' an interactive next-generation dialogue system.
Biodance, a global beauty brand from Korea, hosted a presentation on March 18 to unveil its 2026 H1 product lineup, showcasing its proprietary hydrogel technology and 'Performance Beauty' vision for the Japanese market.
Bentley Motors Japan has launched the new high-performance SUV, "New Bentayga Speed," in the Japanese market. Featuring a 650PS V8 twin-turbo engine, it boasts a top speed of 310 km/h and 0-100 km/h acceleration in 3.6 seconds. Test drive events are also being held.
Koshihikari Mochida's apparel brand "Moturé" will open its official online store on May 17th, with a launch event "Mochi Fes vol.1" also held on the same day. The brand champions "More True = Be more like yourself" with a wide size range from M to 5L, offering fashion that breaks free from body image and preconceived notions.
Idol group "MORE STAR" announced the release of their first single CD in August and the digital distribution of their new song "WITH KAWAIIron" from May 13. This announcement was made as a surprise during their solo live concert in Tokyo, generating great excitement among fans.
Bushiroad's new basketball-themed mixed-media project 'ZERO RISE' has released its first mini album today, ahead of its stage play premiere in May.
Drecom has added a new 'AR Camera' feature to its location-based app 'Disney STEP', allowing users to place Disney figures in real landscapes. A 'Little Mermaid' event featuring Ariel is also underway.
Gausium, a global leader in AI-powered autonomous cleaning solutions, exhibited at Interclean Amsterdam 2026, the world's largest specialized cleaning industry trade fair. The company globally debuted two autonomous cleaning robots, "Beetle 2.0 Full Scenario Edition" and "MAX-SW", designed for harsh outdoor environments, significantly expanding its outdoor cleaning product category and reinforcing its leadership in the commercial cleaning robot market.
Kota Nomura's 1st photobook 'Tonari no Kimi' is set to be released on June 26, 2026, with a striking cover featuring Okinawa's sea and sunset now unveiled. A release commemoration event is also planned for June 27, raising anticipation among fans.
G-ant Inc. announces its third collaboration with VTuber production ".LIVE" (operated by Upland Inc.), releasing four new "Mitacle Block" voxel-based figures. The lineup includes .LIVE's first-generation VTuber Mokoda Mememe, a 1.5x scale figure of Dennou Shoujo Shiro, and a stage set. Pre-reservations begin April 3rd, 2026, with a pop-up shop opening in Higashi-Ikebukuro on April 16th.
Produced by Rino Sashihara, the idol group =LOVE's 20th single "Gekiyaku Chūdoku" has been released, achieving over 300,000 first-day sales and securing the #1 spot on the Oricon Daily chart. Their previous release also became a viral hit, and they have an 8th-anniversary tour and a large-scale stadium live scheduled.
Aichi-based 5-member loud punk band DOPERS announced today the digital distribution of their lead single "Spark my Life" and the release of its music video. The single is from their EP "Dakkai Emotion," set for release on May 22, and a release tour will also be held in three major cities.
CAPES Inc., a logistics consulting company, will launch "Butsuryu-shu FROM TO," a new craft sake that redefines the value of logistics, on May 22, 2026. A launch event will be held on the same day at Little Tokyo. This sake was developed in collaboration with Magasin Shinpaku, focusing on agricultural regeneration, and Linné, specializing in sake brewing.
PARCELLE JEWELRY Fukuoka Store, originating from Ebisu, Tokyo, announced new jewelry "La Fraise" and three events (STONE marché, TRUNK SHOW, CARAVAN) for May. Customers can encounter colorful rings and rare gems.
Japanese-style fashion brand "REZEN" is opening "REZEN KYOTO" on May 2, 2026, within the historic Somedono-in Temple in Shinkyogoku, Kyoto. It aims to be a new hub for cultural dissemination that fuses fashion with cultural experiences, reinterpreting "Zen" in a contemporary way.
Swiss independent watchmaker Auguste Reymond announces its new mechanical watch, "UNITY MOON EDITION," featuring a dial that faithfully reproduces the lunar "Mare Tranquillitatis." It will be unveiled for the first time in Japan at "Time United Tokyo 2026" on May 22, 2026, with sales starting in July.
Due to overwhelming popularity of the 3rd-anniversary group ink wash painting merchandise for "Goddess of Victory: NIKKE," JS Trading Co., Ltd. has announced the release of a new "first wave" of individual character illustration items, including ink wash painting gold foil postcards and more. Sales will commence at TSUTAYA Kyoto IP Bookstore on April 28, 2026, followed by a nationwide tour, with pre-orders opening on Animate Online Store on May 7, 2026.
Van Cleef & Arpels announced new watches at Watches and Wonders Geneva 2026. They showcased the "Midnight Jour Nuit Phases de Lune Watch" featuring complex mechanisms with a lunar mystery theme, demonstrating the brand's tradition and innovation.
Daimaru Tokyo Store is holding its first Korean Fair, featuring the new 'Dubai Mochi Cookie' from OKUDO CAFÉ, famous for its Dubai chocolate sweets, along with traditional Korean sweets, vegetable-shaped sweet breads, and healthy Korean dishes, offering a variety of Instagrammable Korean gourmet delights.
Ryo Yamada, CEO of Acaric Inc., will release a book titled "Doctoral Talent for Growing Companies" on May 12, 2026, through Diamond Inc. The book, based on Acaric's 20 years of experience and interviews with six companies, offers practical insights into hiring and integrating doctoral talent. A commemorative summit will also be held on May 19.
TELESA Co., Ltd. will launch the "yurutto Makeup Remover Pack," an all-in-one product for makeup removal and skincare, on May 1, 2026. To commemorate this, a 30-hour YouTube live event and a 100km marathon will be held from May 2nd to May 3rd on the YouTube channel "Sena Kurumatani ~Road to 100 Billion Yen Annual Sales~ byTELESA."
Forcesteed Robotics will debut its general-purpose robot controller "Forcesteed-LEIVOR" at the Humanoid Robot EXPO [Spring], held from April 15, 2026. The exhibition will also feature a physical demonstration of the ugo PRO R&D model and AI robot inference demos, showcasing new possibilities through the fusion of humanoids and AI.
ALGO ARTIS has officially launched its DX package for the pharmaceutical industry, designed to integrate production and testing plans and address industry-specific challenges. They will showcase case studies at the 'Pharma IT & Digital Health Expo 2026' in April 2026.
B&PLUS Inc. has developed a new split-ring wireless power transfer module that can be retrofitted to rotating shafts. It achieves stable, maintenance-free power transmission without any wear parts like slip rings and will be showcased at "Manufacturing World Nagoya" in April 2026.
Forway Co., Ltd. released the new book 'The Textbook of Networking Sales' by Daisuke Sekino, Group CEO of TP Holdings, on May 1, 2026. This book systematizes networking and sales processes starting from SNS, offering practical methods for business owners and sales professionals facing challenges with unstable sales results and lack of referrals.
KADOKAWA Corporation will release 'Hanacomi! ~An Idol Next Door~,' a comic essay by Hana Oba of the idol group =LOVE, on August 7, 2026. The book, an adaptation of her popular web series, depicts the daily life and behind-the-scenes stories of idols, with commemorative events also planned.
Adastria Co., Ltd. announced a collaboration with the TV anime "Detective Conan," releasing 44 items including apparel and goods from May 9, 2026. The collection spans six brands like GLOBAL WORK, and launch events featuring characters will be held for fans.
Ralph Lauren unveiled its Fall 2026 Home Collection at Milan Design Week, showcasing two new collections, 'Saddlebrook' and 'Sterling Square,' that embody the fusion of fashion and home, expressing the essence of lifestyle design.
Select shop "FREAK'S STORE" will open a new store at Kobe Sanda Premium Outlets on Friday, April 17. To commemorate the opening, a limited-time 'Ennichi' event will be held for three days, along with the distribution of wall art by artist Tim Kojima and exclusive tote bag novelties.
Art unit Maywa Denki is releasing their first new album in 24 years, "Ume Maywa Denki," on May 9, 2026. On the same day, live video streaming of their "UME Tour 2025" will also commence, offering their unique world to both existing and new fans.
SL Creations announced new menu items for May and June 2026 for its corporate frozen meal service "Office Premium Frozen" and will exhibit at various trade shows to support potential adopters. The service offers diverse menus and easy implementation.
SNK announced that the DLC character "Mr.KARATE" will join the fighting game "Fatal Fury: City of the Wolves" Season Pass 2 in May 2026, and released a teaser trailer today. Also, to commemorate its 1st anniversary, "Fatal Fury: City of the Wolves Legend Edition" is currently on sale for 40% off for a limited time.
Blaze Co., Ltd. will exhibit its electric mobility products, including the newly launched 4-wheel specified small motorized bicycle "Blaze e-CARGO," at "FIELDSTYLE TOKYO 2026" held at Tokyo Big Sight on May 9th and 10th, 2026. This marks the first time these vehicles will be displayed in Tokyo.
Popular chef Maki Watanabe's new book, "Maki Watanabe's Adults Can Cook This Way," will be released by Shufunotomo Co., Ltd. on May 22, 2026. To celebrate the launch, an event featuring a talk with Maki Watanabe will be held in Azabu-Juban on May 23, with online pre-orders now open.
Kyoto Takashimaya S.C. [T8] is successively opening four new stores, including two making their debut in Kyoto, centered on the themes of 'Fashion, Food, and Fandom.' These additions, such as the 'Kyoto IP Bookstore' for manga, anime, and VTuber goods, and the 'Chuka Soba Kirimen' ramen shop, aim to offer new attractions to the area.
Rock band Shukatsu Club announced the digital release of their new single "Tatehoko Dance" and its music video on May 11th. They also revealed their first one-man live concert at Ebisu LIQUIDROOM on May 24th, with a Major 3rd EP "Zenryoku Tie-up" scheduled for release on June 17th.
PARCELLE JEWELRY Shinjuku Store announced its new limited collection "Nuage" and a series of monthly events for May, including TRUNK SHOW, STONE marché, and CARAVAN. The focus is on exclusive items and natural stones, emphasizing customer experience.
Y-Yacht Co., Ltd., which plans, imports, and wholesales kitchen and dining goods, will open a limited-time pop-up store for its private brand "Nichinichi Dogu" at Isetan Shinjuku Store from May 13th to May 26th, 2026. The event will feature new products and a special talk show and demonstration event with cooking researcher Rieko Teramoto, focusing on "small-scale nukazuke making" suitable for modern lifestyles.
Truck Ohkoku, a commercial vehicle online platform, announced the development of a new service for logistics and construction industry managers, appointing talent Yoko Kumada as its ambassador. The new service details will be officially unveiled on May 13, 2026, the day before the Japan Truck Show 2026.
SB C&S Corporation will exhibit its next-generation AI earphones, "GLIDiC AI +u Buds," at the "Spring Headphone Festival 2026." The company inherits SoftBank Group's IT distribution business and provides advanced technology solutions for corporations and IoT products for consumers.
THINGS THAT MATTER, a brand led by director Ryoko Mukasa, announces its latest swimwear collection with UV protection and elegant skin exposure, launching sequentially online from April 21, 2026. To commemorate the launch, pop-up events will be held in Osaka (April 17-20) and Tokyo (April 25-26), also featuring other new collections.
Harikuyamaku Co., Ltd. will launch the 'Sakura Ichiban Spring Limited Set' (¥1,280 excluding tax) at their Okinawan izakaya in Nishi-Ojima, Tokyo, starting April 11th. This set features Awamori 'Sakura Ichiban 25 degrees' from Yamakawa Shuzo and a special spring cabbage and goya champuru.
Greenbell Co., Ltd. will hold its second "Koya de Marche" event on April 19, 2026, unveiling its new shed, "Natural Series Style 06." On the same day, its general store "Garage Outfitters" will undergo an expanded renovation and become the first DULTON dealer in the Suwa region.
Mirai Matsuda's new essay, 'The Aesthetic of 'Margin' for Living My Own Life,' will be released by Futabasha on June 10, 2026. This sequel to her previous long-seller, 'The Aesthetic of Living My Own Life,' comes six years later and will be accompanied by a commemorative fair and talk event at Daikanyama Tsutaya Books.
Rironsha Co., Ltd. has released Nanako Matsuda's latest picture book, 'Issho ni Ensoku,' on April 20, 2026. To commemorate this, an original art exhibition will be held at Aoyama Book Center Main Store starting April 29, 2026, showcasing the author's heartwarming world of stories.
Nijigen Cospa is releasing new merchandise for 'Yuru Camp △ SEASON3'. Items featuring a newly drawn illustration of Shima Rin taking a break on her motorcycle, such as acrylic multi-keyholders and square can badges, will have pre-sales at the 'Yuru Camp △ Motosu High School Cultural Festival 2026' and general sales starting in late July 2026.
E’sekai, the first high school girl band from the Okinawa Actors School, which made a full comeback in 2023, debuted on April 29th (Wednesday) with their digital single "Isekai." This four-member band quickly built a fanbase on SNS within half a year of formation and is actively performing in Okinawa and Tokyo.
New costumes for the popular romance adventure game 'anemoi', featuring a girls' uniform one-piece and a bolo tie, have been announced. They are scheduled to be released in mid-October 2026 by COSPATIO and Nijigen COSPA, with limited-time sample exhibitions also planned for Osaka and Akihabara.
SWEET STEADY, an idol group gaining significant attention, released their new digital single "Gerbera no Hana no You ni" on May 1, 2026. This song, themed around self-affirmation and growth amidst conflict, marks a new, more mature musical direction for the group. They also announced their largest-ever solo concert at Pia Arena MM on August 23, 2026.
Spanish brand SHAD is launching its urban bicycle line 'Shad Bikes' for the first time in Japan. Products, including Brompton-specific models, will be showcased at 'Cycle Mode Tokyo 2026'.
HUGO BOSS Japan opened its BOSS Women's Shop in Kobe Daimaru on April 22, 2026. The store offers a wardrobe for modern women, focusing on the BOSS Women's Collection. An opening promotion gifts customers with a BOSS original hand towel for purchases over ¥55,000.
SOGOKAGU, a commercial furniture manufacturer, is launching its latest catalog "SOGOKAGU CONTRACT CATALOG 2026" in May 2026. To showcase 9 new series and 14 products, the company will host "SOGOKAGU NEW PRODUCT EXHIBITION 26–27" in Tokyo, Osaka, Nagoya, and Fukuoka, emphasizing design innovation and environmental considerations.
MERCY Vegan Factory, operated by Easy Link Co., Ltd., will open a limited-time pop-up store at Hanshin Umeda Main Store from May 7th to May 11th, 2026, where they will launch their new 'Panda Cake,' which is free of dairy, eggs, and wheat, and is also gluten-free. This event will also feature various vegan sweets and live food demonstrations, catering to the growing demand for allergy-friendly and health-conscious food options.
The 8-member idol group Toi Toi Toi has released their 10th digital single, "Bloom Anyway," on April 10, 2026. This rock tune is an inspirational song encouraging those facing doubts and anxieties. Member Hoshino Tina will also resume activities for their 1st-anniversary live concert on May 16, 2026.
P.Seven Tea Fragrance has announced the final results of its "Yokohama" scent voting project, revealing the creation of a new fragrance named "Harbor of Time." A launch event and pre-sales have also been decided.
Uru's new song "Sasurai no Uta," from her album "tone," has been chosen as the image song for the movie "Mirai" and will be digitally released on May 8. Artwork visualizing layers of time and memory has also been unveiled, coinciding with the movie's release and Uru's 10th major debut anniversary tour.
Sapporo Beer will release "Bloom Groove," a limited-edition IPA-style beer with a JAZZ theme, on May 8, 2026, at "YEBISU BREWERY TOKYO" and "BLUE NOTE PLACE." This beer was developed for "EBISU Bloomin’JAZZ GARDEN 2026" and is the first to use the highly aromatic hop "2011U" developed by the company.
KADOKAWA Corporation will release 'Tokai Walker Summer 2026', a regional information magazine, on June 15. This special 30th-anniversary issue features gravure of Hokuto Matsumura (SixTONES) and a premium coupon book, offering a wealth of local information.
DMM GAMES' RPG 'Ayakashi Rumble!' added new limited-time characters '★5 Asuka' and '★5 Futsunomitama' on April 30, 2026. Additionally, a limited-time Ouma Shurai event to acquire the event-exclusive '★5 Momochi' is also being held.
Kamakura Beniya commemorates the 50th anniversary of its classic "Ajisai" confection by releasing a limited-edition canned product at all directly managed stores and its online shop from May 29, 2026. Additionally, special "Ajisai"-themed menus will be offered at Komachi Yokoguro Cafe and Kurumicco Factory The Cafe starting early June, enhancing the brand experience.
Sun Emperor will hold a test ride event for its new product "LBIRD" at "Yaruyan Minoshima Street 2026" in Minoshima, Arida City, Wakayama Prefecture, on April 29, 2026. They will also exhibit and offer test rides for electric mobility models "SUNRIN" and "Easy," providing an opportunity to experience the latest electric personal vehicles.
At 'Harry Potter Mahou Dokoro,' new merchandise (brooches, postcards, stickers) celebrating the Harry Potter 25th Anniversary Celebration Year will be sequentially released starting Saturday, April 25, 2026. These highly anticipated limited-edition items will offer fans an opportunity to experience the world of the series with all five senses.
Nihonbashi Tendon Kaneko Hannosuke's LaLaport Izumi store will open on April 23 (Thursday), offering a new, limited-edition product called "Tentoji-don." The press release begins with a philosophical message questioning the essence of a 'delicious' experience in a changing world.
The new "ES CON FIELD SKY WALK" activity, offering stadium views from approximately 70m above ground, will open on May 1st (Friday) at ES CON FIELD HOKKAIDO within Hokkaido Ballpark F Village. This facility, allowing visitors to enjoy magnificent scenery through one of the world's largest glass walls, contributes to enhancing the appeal of F Village and creating new tourist experiences.
Buffalo has announced a new mobile battery with enhanced safety and 1st place wins in 15 BCN AWARD categories. After its 50th anniversary and listing, it aims to create new value.