'Colonche' is a new giftable sweet developed jointly by WE LABO and TKDS. It is a 'sweets bouquet' that bundles emotions with 12 months of 'sweet words,' themed around oshi-katsu culture and birth month colors.

What is the concept behind 'Colonche'?

The concept is to combine the youth's attachment to oshi-katsu culture and birth month colors with the emotional need to express everyday gratitude and appreciation more casually. It aims to create a new gift scene where people can 'take photos, decorate, gift, and taste' the sweets.

Who is the target audience for 'Colonche'?

The primary target audience is young people who are engaged in oshi-katsu culture and have an interest in birth month colors. It is also designed for anyone who wants to express small thanks and appreciation in a casual and heartfelt way.

What makes 'Colonche' a unique gift?

'Colonche' is unique because it's an 'experiential gift' rather than just a sweet. It incorporates birth month colors, personalized 'sweet words' for each month, and is designed to be visually appealing for photos and decoration, offering a multi-sensory emotional experience.

Was there a special event to launch 'Colonche'?

Yes, a POP UP SHOP was held from March 13-15, 2026, in front of the WEGO Harajuku store to commemorate the launch. A POP UP-exclusive flavor was also available during the event.

AI News NQ Analysis

WE LABO × TKDS 聯名開發「甜點花束」，融入推し活文化與誕生月色彩，佐以「甜言蜜語」，提案「拍照・裝飾・贈送・品嚐」的全新禮品體驗

NQ 評分 50/100

AI 摘要（NQ 加工版）

WE LABO 與 TKDS 聯名開發並開始販售以推し活與誕生月色彩為主題的甜點花束「Colonche」。

尚無 AI 分析資料。

常見問題

Q: What is 'Colonche'?: A: 'Colonche' is a new giftable sweet developed jointly by WE LABO and TKDS. It is a 'sweets bouquet' that bundles emotions with 12 months of 'sweet words,' themed around oshi-katsu culture and birth month colors.
Q: What is the concept behind 'Colonche'?: A: The concept is to combine the youth's attachment to oshi-katsu culture and birth month colors with the emotional need to express everyday gratitude and appreciation more casually. It aims to create a new gift scene where people can 'take photos, decorate, gift, and taste' the sweets.
Q: Who is the target audience for 'Colonche'?: A: The primary target audience is young people who are engaged in oshi-katsu culture and have an interest in birth month colors. It is also designed for anyone who wants to express small thanks and appreciation in a casual and heartfelt way.
Q: What makes 'Colonche' a unique gift?: A: 'Colonche' is unique because it's an 'experiential gift' rather than just a sweet. It incorporates birth month colors, personalized 'sweet words' for each month, and is designed to be visually appealing for photos and decoration, offering a multi-sensory emotional experience.
Q: Was there a special event to launch 'Colonche'?: A: Yes, a POP UP SHOP was held from March 13-15, 2026, in front of the WEGO Harajuku store to commemorate the launch. A POP UP-exclusive flavor was also available during the event.