「尋找體驗」與「即時購買」同等受重視，「時間效率」時代下的電商購物趨勢

常見問題

Q: What was the main finding of the survey regarding online shopping?

A: The main finding was that even in an era focused on time efficiency, consumers find significant value and enjoyment in the 'searching experience' when shopping online, which is as strongly supported as 'instant buying'.

Q: Do people find online shopping enjoyable?

A: Yes, a significant majority (73.0%) of respondents find online shopping enjoyable, with 52.0% saying it's 'sometimes' enjoyable and 21.0% saying it's 'often' enjoyable.

Q: What aspects of online shopping do users find most enjoyable?

A: The most enjoyable aspects are finding the desired product (61.0%), the time spent comparing and selecting items (52.1%), and the time spent searching for products (50.0%). These all relate to the 'searching and selecting process'.

Q: Which moment provides the highest satisfaction in online shopping?

A: The moment of highest satisfaction is when users find the product they are looking for.

Q: Who conducted the survey?

A: The survey was conducted by System Research Co., Ltd., which operates 'Alulu Mall'.

Q: Who were the participants in the survey?

A: The survey targeted men and women aged 20 to 59 nationwide.