丸之内地區入境消費額創歷史新高

常見問題

Q: What is the total inbound sales figure for the Marunouchi area in FY2025?

A: The total inbound sales for the Marunouchi area in FY2025 reached 4,127 million yen.

Q: How does the FY2025 inbound sales compare to the previous year?

A: The inbound sales in FY2025 increased by 117% compared to the previous year.

Q: What period does FY2025 refer to in this report?

A: FY2025 in this report refers to the period from March 2025 to February 2026, as the final results for March 2026 are not yet confirmed.

Q: What is included in the calculation of inbound sales?

A: Inbound sales are calculated as the total of payments made with overseas-issued credit cards and Chinese mobile payment services. This includes spending by both inbound tourists and foreign workers residing in Japan.

Q: What were the key initiatives implemented in FY2025 to boost inbound sales?

A: Key initiatives included leveraging the area's characteristics, conducting store tours for hotel concierges focusing on food-barrier-free options, providing ongoing area information, distributing brochures, and offering after-tour coupons for concierges.

Q: What were the main needs identified for inbound visitors and foreign workers in Marunouchi?

A: The survey revealed strong needs for multilingual support, consideration for dietary diversity (e.g., vegetarian, gluten-free), and comprehensive store information.

Q: What is the nationality composition of the customers contributing to the inbound sales?

A: The customer base is diversified, with 62% from Asia, 36% from Europe/US/Australia, and 2% from other regions.