What was the main finding of this research?

The main finding is that depicting families with strollers in urban redevelopment renderings significantly increases the perceived attractiveness of the city compared to renderings without strollers.

Who conducted this research?

This research was a joint project between NEC Corporation and Associate Professor Takumi Kato of the Faculty of Commerce, Meiji University.

What was the methodology used?

A randomized controlled trial was used, where participants were shown either a rendering of a city park redevelopment with strollers or without strollers, and then asked to rate the city's attractiveness.

Does this effect vary by gender or age?

No, the positive effect of depicting strollers was observed across all genders and age groups, although the magnitude of the increase varied slightly.

What are the practical implications of this research?

The findings suggest that urban planners and developers can enhance a city's appeal by including depictions of families with strollers in their promotional materials. It also implies that creating stroller-friendly urban environments can increase overall city attractiveness for diverse populations.

Where will the research findings be published?

The research findings have been accepted for presentation at the 2026 International Conference on Management, Tourism and Technologies and will be published in *Business and Economics* (Springer).

AI News NQ Analysis

嬰兒車拓寬吸引力——透過在再開發規劃圖中描繪使用嬰兒車的家庭，實證提升城市吸引力

NQ 評分 50/100

AI 摘要（NQ 加工版）

透過在都市再開發的完成預想圖中描繪嬰兒車，實證可提升城市吸引力的評價。

尚無 AI 分析資料。

常見問題

Q: What was the main finding of this research?: A: The main finding is that depicting families with strollers in urban redevelopment renderings significantly increases the perceived attractiveness of the city compared to renderings without strollers.
Q: Who conducted this research?: A: This research was a joint project between NEC Corporation and Associate Professor Takumi Kato of the Faculty of Commerce, Meiji University.
Q: What was the methodology used?: A: A randomized controlled trial was used, where participants were shown either a rendering of a city park redevelopment with strollers or without strollers, and then asked to rate the city's attractiveness.
Q: Does this effect vary by gender or age?: A: No, the positive effect of depicting strollers was observed across all genders and age groups, although the magnitude of the increase varied slightly.
Q: What are the practical implications of this research?: A: The findings suggest that urban planners and developers can enhance a city's appeal by including depictions of families with strollers in their promotional materials. It also implies that creating stroller-friendly urban environments can increase overall city attractiveness for diverse populations.
Q: Where will the research findings be published?: A: The research findings have been accepted for presentation at the 2026 International Conference on Management, Tourism and Technologies and will be published in *Business and Economics* (Springer).