What was the main objective of this survey?

The main objective was to investigate the actual impact of influencer and celebrity posts on consumer purchasing behavior and to verify whether the common belief that influencer marketing is ineffective is true.

How many people participated in the survey?

A total of 945 individuals participated in the survey.

What was the key finding regarding the effectiveness of influencer marketing?

The survey found that approximately 46% of respondents have actually purchased a product after seeing posts from influencers or celebrities, refuting the notion that influencer marketing is ineffective.

Did the survey consider how consumers gather information before purchasing?

Yes, the survey delved into how much information consumers gather before making a purchase and whether the presence or absence of PR labeling affects their buying decisions.

What is the demographic breakdown of the survey respondents?

The respondents ranged from their teens to 70s. The largest age groups were those in their 30s (36.8%), followed by their 40s (23.7%) and 20s (20.0%). There were 278 male and 667 female respondents.

AI News NQ Analysis

【945人調查】網紅行銷無效是謊言？約46%表示「曾購買過」的實際情況報告

NQ 評分 50/100

AI 摘要（NQ 加工版）

一項調查網紅行銷購買影響力的報告，約46%的受訪者表示有過購買經驗。

尚無 AI 分析資料。

常見問題

Q: What was the main objective of this survey?: A: The main objective was to investigate the actual impact of influencer and celebrity posts on consumer purchasing behavior and to verify whether the common belief that influencer marketing is ineffective is true.
Q: How many people participated in the survey?: A: A total of 945 individuals participated in the survey.
Q: What was the key finding regarding the effectiveness of influencer marketing?: A: The survey found that approximately 46% of respondents have actually purchased a product after seeing posts from influencers or celebrities, refuting the notion that influencer marketing is ineffective.
Q: Did the survey consider how consumers gather information before purchasing?: A: Yes, the survey delved into how much information consumers gather before making a purchase and whether the presence or absence of PR labeling affects their buying decisions.
Q: What is the demographic breakdown of the survey respondents?: A: The respondents ranged from their teens to 70s. The largest age groups were those in their 30s (36.8%), followed by their 40s (23.7%) and 20s (20.0%). There were 278 male and 667 female respondents.