What is the '@cosme Best Cosmetics Awards 2026 Mid-Year New Products'?

It is an award that recognizes the most supported new cosmetic products released between October 1, 2025, and March 31, 2026, based on user reviews submitted to the @cosme platform.

Which product won the Grand Prize?

The Grand Prize was awarded to d program's 'Moist Care Lotion EX'.

What major consumer trend was identified in the report?

A key trend is that consumers, especially younger ones, are moving away from buying products just because they are viral or 'buzz-worthy'. They are now more focused on whether a product is personally suitable and a worthy investment, leading to a rise in 'support buying' for trusted brands.

Why was d program's 'Moist Care Lotion EX' so successful?

It met the strong consumer need for 'skin protection' against environmental stressors like dryness, pollen, and UV rays. Furthermore, the company gained consumer trust and empathy by lowering the product's price during a period of widespread inflation, despite improving its quality.

What other beauty trends were observed among the winning products?

Other trends include a high demand for moisturizing properties even in makeup items, a changing approach to product ingredients, the rise of beauty for 'self-care', and growing interest in cheek and shading products.

AI News NQ Analysis

2026上半年熱門美妝總整理！「@cosme最佳美妝大賞2026上半年新作Best Cosme」5月20日發表

NQ 評分 92/100

AI 摘要（NQ 加工版）

istyle公司發表了「@cosme最佳美妝大賞2026上半年新作Best Cosme」，揭示了消費者行為的轉變：不再只追求話題熱度，而是轉向選擇適合自己且具投資價值的產品，同時對信賴品牌的「應援性購買」趨勢也日益明顯。

AI 分析

常見問題

Q: What is the '@cosme Best Cosmetics Awards 2026 Mid-Year New Products'?: A: It is an award that recognizes the most supported new cosmetic products released between October 1, 2025, and March 31, 2026, based on user reviews submitted to the @cosme platform.
Q: Which product won the Grand Prize?: A: The Grand Prize was awarded to d program's 'Moist Care Lotion EX'.
Q: What major consumer trend was identified in the report?: A: A key trend is that consumers, especially younger ones, are moving away from buying products just because they are viral or 'buzz-worthy'. They are now more focused on whether a product is personally suitable and a worthy investment, leading to a rise in 'support buying' for trusted brands.
Q: Why was d program's 'Moist Care Lotion EX' so successful?: A: It met the strong consumer need for 'skin protection' against environmental stressors like dryness, pollen, and UV rays. Furthermore, the company gained consumer trust and empathy by lowering the product's price during a period of widespread inflation, despite improving its quality.
Q: What other beauty trends were observed among the winning products?: A: Other trends include a high demand for moisturizing properties even in makeup items, a changing approach to product ingredients, the rise of beauty for 'self-care', and growing interest in cheek and shading products.