"Oshikatsu" refers to activities undertaken by fans to support and engage with their favorite artists, idols, characters, or any person or thing they are passionate about. This can include buying merchandise, attending events, sharing content, and other forms of support.

What is the estimated market size of "Oshikatsu"?

The estimated market size of "Oshikatsu" has grown to approximately 4.1 trillion yen, approaching the size of Japan's domestic soft drink market.

What percentage of people participate in "Oshikatsu"?

According to the survey, 30% of individuals aged 15 and over are engaged in "Oshikatsu."

How much do people typically spend on "Oshikatsu" per month?

The majority of participants spend less than 10,000 yen per month on "Oshikatsu." However, approximately one in four participants spend over 10,000 yen monthly.

What is the impact of corporate collaborations with "Oshi" on brand perception?

Over 70% of consumers report an increase in their favorability towards companies that collaborate with their "Oshi." This suggests a strong positive correlation between "Oshi" collaborations and brand image.

What types of products benefit from "Oshikatsu" collaborations?

Collaborations with "Oshi" have shown a high affinity with consumption, particularly contributing to the purchase of everyday category products such as food and beverages.

AI News NQ Analysis

「推し活」市場實態調查逾千人參與 - 實踐率三成，企業聯名合作提升好感度逾七成

NQ 評分 99/100

AI 摘要（NQ 加工版）

Ibridge 進行了「推し活」市場實態調查。結果顯示，「推し活」的實踐率為三成，而企業聯名合作能將企業好感度提升超過七成。

尚無 AI 分析資料。

常見問題

Q: What is "Oshikatsu"?: A: "Oshikatsu" refers to activities undertaken by fans to support and engage with their favorite artists, idols, characters, or any person or thing they are passionate about. This can include buying merchandise, attending events, sharing content, and other forms of support.
Q: What is the estimated market size of "Oshikatsu"?: A: The estimated market size of "Oshikatsu" has grown to approximately 4.1 trillion yen, approaching the size of Japan's domestic soft drink market.
Q: What percentage of people participate in "Oshikatsu"?: A: According to the survey, 30% of individuals aged 15 and over are engaged in "Oshikatsu."
Q: How much do people typically spend on "Oshikatsu" per month?: A: The majority of participants spend less than 10,000 yen per month on "Oshikatsu." However, approximately one in four participants spend over 10,000 yen monthly.
Q: What is the impact of corporate collaborations with "Oshi" on brand perception?: A: Over 70% of consumers report an increase in their favorability towards companies that collaborate with their "Oshi." This suggests a strong positive correlation between "Oshi" collaborations and brand image.
Q: What types of products benefit from "Oshikatsu" collaborations?: A: Collaborations with "Oshi" have shown a high affinity with consumption, particularly contributing to the purchase of everyday category products such as food and beverages.