博報堂DY控股實施「元宇宙生活者定點調查2025」

常見問題

Q: What is the main finding of the Metaverse Lifestyle Fixed-Point Survey 2025?

A: The main finding is that the metaverse market has entered a 'steady phase,' with awareness rates remaining stable and usage rates hovering around 8%.

Q: What is the projected growth of the domestic metaverse market?

A: The domestic metaverse market is projected to grow from an estimated 275 billion yen in 2024 to 1.87 trillion yen in 2028.

Q: How does the metaverse impact users' feelings and actions?

A: The survey indicates that the metaverse helps alleviate loneliness and positively impacts users' real-world outlook. It also acts as a 'challenge device,' encouraging users to pursue new goals and take proactive steps in their physical lives.

Q: What is the definition of a 'metaverse user' in this survey?

A: A metaverse user is defined as someone who uses at least one metaverse-related service once every 2-3 months or more.

Q: What new initiative was introduced in this year's survey?

A: A new initiative was the creation of the 'Metaverse 6 Persona Map' through cluster analysis of user behavior and preferences.

Q: What is the significance of the metaverse being described as 'mental infrastructure'?

A: It signifies that the metaverse is evolving beyond escapism to provide emotional support and stability for users in their real lives.

Q: What is the current awareness rate of metaverse-related services in Japan?

A: The awareness rate is 37.3%, which is a slight decrease from the previous year.

Q: What is the current usage rate of metaverse-related services in Japan?

A: The usage rate is 8.0%, which is similar to the previous year.