ADFEST is a leading international creative festival established in 1998, representing the Asia-Pacific region. It is a globally authoritative award that honors outstanding creativity in advertising, marketing, digital, and production.

What was the theme of ADFEST 2026?

The theme of ADFEST 2026 was 'Human+', questioning how human creativity can generate new value in an era of advancing technology like AI.

What was the "CRAFTMAN, SHIPS" campaign about?

The campaign was created for SHIPS Inc.'s 50th Anniversary. It aimed to encapsulate SHIPS' 50-year stance of 'The Best Ordinary' with the statement 'Proceeding While Still Green.' It emphasized craftsmanship by using traditional embroidery techniques and materials like canvas and blue thread, completely avoiding digital processing.

What specific awards did the campaign win at ADFEST 2026?

The campaign won a Gold award in the FILM CRAFT LOTUS category for POST-PRODUCTION (Animation (In-Camera or Digital)) and a Silver award in the PRINT & OUTDOOR CRAFT LOTUS category for PRINT & OUTDOOR CRAFT LOTUS (Illustration).

What is the significance of winning both at ADFEST and Spikes Asia?

Winning at both ADFEST and Spikes Asia, two major advertising festivals in Asia, marks a consecutive achievement and highlights the campaign's exceptional quality and impact on a regional and international level.

AI News NQ Analysis

博報堂Gravity與博報堂C's於ADFEST 2026榮獲金獎與銀獎雙重肯定

NQ 評分 50/100

AI 摘要（NQ 加工版）

博報堂Gravity與博報堂C's的聯合專案在ADFEST 2026上同時贏得金獎與銀獎。

尚無 AI 分析資料。

常見問題

Q: What is ADFEST?: A: ADFEST is a leading international creative festival established in 1998, representing the Asia-Pacific region. It is a globally authoritative award that honors outstanding creativity in advertising, marketing, digital, and production.
Q: What was the theme of ADFEST 2026?: A: The theme of ADFEST 2026 was 'Human+', questioning how human creativity can generate new value in an era of advancing technology like AI.
Q: What was the "CRAFTMAN, SHIPS" campaign about?: A: The campaign was created for SHIPS Inc.'s 50th Anniversary. It aimed to encapsulate SHIPS' 50-year stance of 'The Best Ordinary' with the statement 'Proceeding While Still Green.' It emphasized craftsmanship by using traditional embroidery techniques and materials like canvas and blue thread, completely avoiding digital processing.
Q: What specific awards did the campaign win at ADFEST 2026?: A: The campaign won a Gold award in the FILM CRAFT LOTUS category for POST-PRODUCTION (Animation (In-Camera or Digital)) and a Silver award in the PRINT & OUTDOOR CRAFT LOTUS category for PRINT & OUTDOOR CRAFT LOTUS (Illustration).
Q: What is the significance of winning both at ADFEST and Spikes Asia?: A: Winning at both ADFEST and Spikes Asia, two major advertising festivals in Asia, marks a consecutive achievement and highlights the campaign's exceptional quality and impact on a regional and international level.