giftee Inc. (Headquarters: Shinagawa-ku, Tokyo / President and Representative Director: Daiki Shinozuka, hereinafter referred to as giftee) has embarked on a new start as an operating company under giftee Group Inc. on July 1, 2026 (Wednesday). With this change, we are pleased to announce the appointment of Daiki Shinozuka as President and Representative Director. Concurrently, we have established a new mission that articulates the raison d'être of giftee as an operating company, and have also renewed our website. ■ Appointment of New President and Representative Director On July 1, 2026 (Wednesday), Daiki Shinozuka was appointed President and Representative Director of giftee. Shinozuka joined giftee in 2017 as part of the first new graduate intake and has led the launch of key products such as "giftee Box®" and "eraberu Pay®" for "giftee for Business." Since 2023, he has served as General Manager of the "giftee for Business" division, driving the business's growth. Under the new structure, giftee will strive for further business development. ■ Establishment of giftee's New Mission and Statement With the transition to a holding company structure, we have re-articulated the raison d'être of giftee Inc. and established a new mission and statement. 【Mission】 Creating a society where warmth flows, starting with gifts. 【Statement】 Giving, receiving, and returning gifts. This practice, believed to have originated millions of years ago, is said to be one of the oldest and most essential communication tools for humans as social beings. Gifts carry the intentions and emotions of people. They are imbued with the fundamental desire to connect with others and build better relationships. Through our business, which starts with gifts, we connect people to people and people to society. We infuse warmth into each relationship and spread that warmth throughout society. ■ Executive Team (As of July 1, 2026 (Wednesday)) President and Representative Director: Daiki Shinozuka (Newly Ap