What is the 'Hermès Engraving Season' campaign?

It is a limited-time campaign by the brand shop YOCHIKA, focusing on selling Hermès products with previous years' manufacturing date stamps during the annual transition period to the new year's stamp.

Who is organizing this event?

The brand shop YOCHIKA, which has its main store in Kyoto and other locations in Tokyo (Shibuya, Ebisu), as well as an official online shop.

What is the significance of the Hermès manufacturing date stamp?

It is an alphabet engraving that identifies the year a product was made. It has become an important factor for buyers who may seek a specific year for sentimental reasons, color availability, or potential future rarity.

When is the campaign taking place?

The campaign is scheduled to run from Monday, May 18, 2026, to Saturday, May 30, 2026.

Why does YOCHIKA consider this a good time to buy Hermès products?

According to YOCHIKA, this period just before the new year's stamp becomes common offers a relatively abundant supply of the previous year's models, giving customers more choices in popular colors and specifications to compare.

AI News NQ Analysis

愛馬仕購買也有「旺季」！？京都精品店YOCHIKA推出「愛馬仕刻印季節」活動

NQ 評分 85/100

AI 摘要（NQ 加工版）

精品店YOCHIKA正在舉辦「愛馬仕刻印季節」活動，提供一系列帶有過往年份刻印的愛馬仕精選商品，順應現今根據製造年份來挑選商品的成長趨勢。

AI 分析

常見問題

Q: What is the 'Hermès Engraving Season' campaign?: A: It is a limited-time campaign by the brand shop YOCHIKA, focusing on selling Hermès products with previous years' manufacturing date stamps during the annual transition period to the new year's stamp.
Q: Who is organizing this event?: A: The brand shop YOCHIKA, which has its main store in Kyoto and other locations in Tokyo (Shibuya, Ebisu), as well as an official online shop.
Q: What is the significance of the Hermès manufacturing date stamp?: A: It is an alphabet engraving that identifies the year a product was made. It has become an important factor for buyers who may seek a specific year for sentimental reasons, color availability, or potential future rarity.
Q: When is the campaign taking place?: A: The campaign is scheduled to run from Monday, May 18, 2026, to Saturday, May 30, 2026.
Q: Why does YOCHIKA consider this a good time to buy Hermès products?: A: According to YOCHIKA, this period just before the new year's stamp becomes common offers a relatively abundant supply of the previous year's models, giving customers more choices in popular colors and specifications to compare.