What is the new "View-Based Billing" plan offered by WAND?

The "View-Based Billing" plan is a new influencer marketing pricing structure where clients only pay based on the actual number of views their influencer content receives. WAND covers casting fees, advertising distribution costs, and secondary usage fees.

What are the main benefits of this new plan?

The key benefits include: 1. Visible ROI through performance-based fees (starting from ¥1.5 per view). 2. Zero additional costs for clients (casting, ad distribution, secondary use are covered by WAND). 3. A 'cap system' to manage budgets even with viral success. 4. Creation of high-quality User-Generated Content (UGC) that remains as a marketing asset.

How is the cost calculated?

The cost is calculated based on the number of views generated within a two-week measurement period, starting from ¥1.5 per view. A 'Start Plan' is also available at ¥2.0 per view. The minimum starting budget is ¥200,000 (excluding tax).

What is the 'cap system'?

The 'cap system' ensures that even if the campaign achieves viral success and generates significantly more views than expected, the client's billing will not exceed 1.5 times their set budget. This provides budget predictability while allowing for maximum reach.

How does this plan address the 'difficulty in assessing cost-effectiveness' of traditional influencer marketing?

By charging only for actual views, the plan makes the cost-effectiveness directly measurable. Clients can clearly see the return on their investment based on tangible results (views), eliminating the ambiguity often associated with traditional influencer campaigns.

What is UGC and why is it important in this plan?

UGC (User-Generated Content) refers to content created and shared by users or influencers in their own voice. In this plan, high-quality UGC created by influencers serves as a lasting marketing asset that accumulates on social media, continues to attract views and engagement even after the campaign ends, and acts as a valuable resource for social media searches.

AI News NQ Analysis

【重要】WAND 将网红行销的「可视化行销」变为现实，推出仅依据播放次数收费的【播放数计价】网红媒合方案

尚無 AI 分析資料。

常見問題

Q: What is the new "View-Based Billing" plan offered by WAND?: A: The "View-Based Billing" plan is a new influencer marketing pricing structure where clients only pay based on the actual number of views their influencer content receives. WAND covers casting fees, advertising distribution costs, and secondary usage fees.
Q: What are the main benefits of this new plan?: A: The key benefits include: 1. Visible ROI through performance-based fees (starting from ¥1.5 per view). 2. Zero additional costs for clients (casting, ad distribution, secondary use are covered by WAND). 3. A 'cap system' to manage budgets even with viral success. 4. Creation of high-quality User-Generated Content (UGC) that remains as a marketing asset.
Q: How is the cost calculated?: A: The cost is calculated based on the number of views generated within a two-week measurement period, starting from ¥1.5 per view. A 'Start Plan' is also available at ¥2.0 per view. The minimum starting budget is ¥200,000 (excluding tax).
Q: What is the 'cap system'?: A: The 'cap system' ensures that even if the campaign achieves viral success and generates significantly more views than expected, the client's billing will not exceed 1.5 times their set budget. This provides budget predictability while allowing for maximum reach.
Q: How does this plan address the 'difficulty in assessing cost-effectiveness' of traditional influencer marketing?: A: By charging only for actual views, the plan makes the cost-effectiveness directly measurable. Clients can clearly see the return on their investment based on tangible results (views), eliminating the ambiguity often associated with traditional influencer campaigns.
Q: What is UGC and why is it important in this plan?: A: UGC (User-Generated Content) refers to content created and shared by users or influencers in their own voice. In this plan, high-quality UGC created by influencers serves as a lasting marketing asset that accumulates on social media, continues to attract views and engagement even after the campaign ends, and acts as a valuable resource for social media searches.