What is the main purpose of the "Inbound Information Summary [March 2026 Post-Half]" report?

The report summarizes the latest trends and data in inbound tourism, as well as government and corporate initiatives related to inbound tourism, providing useful news for inbound strategies.

What are some of the key topics covered in the March 2026 Post-Half report?

Key topics include the Commissioner's view on the Middle East situation, the formulation of guidelines for tourist facility pricing, the upcoming mandatory pre-entry procedures for visitors (Japan-version ESTA or JESTA), February's international visitor numbers, and an explanation of the new Basic Plan for the Promotion of a Tourism-Oriented Country.

How many international visitors came to Japan in February, and which countries accounted for the largest share?

In February, Japan received 3.467 million international visitors, a 6.4% increase year-on-year. Visitors from South Korea and Taiwan together accounted for half of this total.

JESTA stands for Japan-version ESTA, which refers to a new system for mandatory pre-entry procedures for visitors to Japan, similar to the Electronic System for Travel Authorization used by the United States.

Where can I find the detailed report?

The detailed report can be viewed for free at the following link: https://honichi.com/reports/202603_inbound-2/

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常見問題

Q: What is the main purpose of the "Inbound Information Summary [March 2026 Post-Half]" report?: A: The report summarizes the latest trends and data in inbound tourism, as well as government and corporate initiatives related to inbound tourism, providing useful news for inbound strategies.
Q: What are some of the key topics covered in the March 2026 Post-Half report?: A: Key topics include the Commissioner's view on the Middle East situation, the formulation of guidelines for tourist facility pricing, the upcoming mandatory pre-entry procedures for visitors (Japan-version ESTA or JESTA), February's international visitor numbers, and an explanation of the new Basic Plan for the Promotion of a Tourism-Oriented Country.
Q: How many international visitors came to Japan in February, and which countries accounted for the largest share?: A: In February, Japan received 3.467 million international visitors, a 6.4% increase year-on-year. Visitors from South Korea and Taiwan together accounted for half of this total.
Q: What is JESTA?: A: JESTA stands for Japan-version ESTA, which refers to a new system for mandatory pre-entry procedures for visitors to Japan, similar to the Electronic System for Travel Authorization used by the United States.
Q: Where can I find the detailed report?: A: The detailed report can be viewed for free at the following link: https://honichi.com/reports/202603_inbound-2/