What was the main objective of the research conducted by NEC and Meiji University?

The main objective was to investigate the impact of depicting families with strollers in urban redevelopment plans (renderings) on the perceived attractiveness of a city.

What was the key finding of the study regarding stroller depictions?

The study found that renderings featuring strollers received significantly higher evaluations for urban attractiveness compared to those without.

Who collaborated on this research?

The research was a joint effort between Nippon Electric Corporation (NEC) and Associate Professor Takumi Kato of the Faculty of Commerce at Meiji University.

What is the broader implication of this research for urban development?

The findings suggest that visually representing inclusivity, such as families with strollers, can enhance a city's appeal to a diverse population, contributing to its sustainability and economic vitality. This insight can inform both visual marketing and urban planning policies.

Where will the research findings be published?

The research has been accepted by the 2026 International Conference on Management, Tourism and Technologies and will be published in Business and Economics (Springer).

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NEC 与明治大学共同研究婴儿车描绘对城市魅力影响之研究 −验证在再开发预定图中描绘使用婴儿车的家庭能提升城市魅力－

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常見問題

Q: What was the main objective of the research conducted by NEC and Meiji University?: A: The main objective was to investigate the impact of depicting families with strollers in urban redevelopment plans (renderings) on the perceived attractiveness of a city.
Q: What was the key finding of the study regarding stroller depictions?: A: The study found that renderings featuring strollers received significantly higher evaluations for urban attractiveness compared to those without.
Q: Who collaborated on this research?: A: The research was a joint effort between Nippon Electric Corporation (NEC) and Associate Professor Takumi Kato of the Faculty of Commerce at Meiji University.
Q: What is the broader implication of this research for urban development?: A: The findings suggest that visually representing inclusivity, such as families with strollers, can enhance a city's appeal to a diverse population, contributing to its sustainability and economic vitality. This insight can inform both visual marketing and urban planning policies.
Q: Where will the research findings be published?: A: The research has been accepted by the 2026 International Conference on Management, Tourism and Technologies and will be published in Business and Economics (Springer).