What is the collaboration between GUESS JEANS and HYSTERIC GLAMOUR?

GUESS JEANS and HYSTERIC GLAMOUR have announced a new collaboration that merges their distinct brand identities, focusing on themes of individuality, rebellious spirit, and bold visual storytelling, inspired by Californian surf and skate culture and Tokyo's creative scene.

When will the GUESS JEANS x HYSTERIC GLAMOUR collection be released?

The collection is scheduled to be released sequentially starting April 4th.

Where can I purchase the collection?

The collection will be available at GUESS JEANS Tokyo and the official online store.

What is the inspiration behind the collection's design?

The collection is inspired by the surf and skate culture of California, blending vintage GUESS? graphics with HYSTERIC GLAMOUR's iconic motifs. It features craftsmanship details and retro materials that evoke a sense of nostalgia and modern style.

What is the theme of the Spring 2026 campaign?

The Spring 2026 campaign theme is nostalgia and frank self-expression, reinterpreting archive elements from a contemporary perspective with a cinematic approach.

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【GUESS JEANS】宣布与 HYSTERIC GLAMOUR 联名合作

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常見問題

Q: What is the collaboration between GUESS JEANS and HYSTERIC GLAMOUR?: A: GUESS JEANS and HYSTERIC GLAMOUR have announced a new collaboration that merges their distinct brand identities, focusing on themes of individuality, rebellious spirit, and bold visual storytelling, inspired by Californian surf and skate culture and Tokyo's creative scene.
Q: When will the GUESS JEANS x HYSTERIC GLAMOUR collection be released?: A: The collection is scheduled to be released sequentially starting April 4th.
Q: Where can I purchase the collection?: A: The collection will be available at GUESS JEANS Tokyo and the official online store.
Q: What is the inspiration behind the collection's design?: A: The collection is inspired by the surf and skate culture of California, blending vintage GUESS? graphics with HYSTERIC GLAMOUR's iconic motifs. It features craftsmanship details and retro materials that evoke a sense of nostalgia and modern style.
Q: What is the theme of the Spring 2026 campaign?: A: The Spring 2026 campaign theme is nostalgia and frank self-expression, reinterpreting archive elements from a contemporary perspective with a cinematic approach.