FRAG. is a new perfume hair & body oil launched by PLAY BEAUTY, supervised by LOA. It is designed to be a fragrance that lingers as an atmosphere, blending into the skin and hair and spreading subtly.

What is the concept behind FRAG.?

The concept is "Fragment your fragrance." It aims to allow users to freely express their current selves through scent, with the fragrance layering as fragments of individuality and remaining as a personal atmosphere rather than making a strong statement.

Where can I find more information about FRAG.?

Latest information about FRAG. is available on its official brand website and Instagram. You can visit the official brand site at https://fragofficial.com/.

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超越气息的缭绕：LOA监修香氛油「FRAG.」诞生

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常見問題

Q: What is FRAG.?: A: FRAG. is a new perfume hair & body oil launched by PLAY BEAUTY, supervised by LOA. It is designed to be a fragrance that lingers as an atmosphere, blending into the skin and hair and spreading subtly.
Q: What is the concept behind FRAG.?: A: The concept is "Fragment your fragrance." It aims to allow users to freely express their current selves through scent, with the fragrance layering as fragments of individuality and remaining as a personal atmosphere rather than making a strong statement.
Q: Where can I find more information about FRAG.?: A: Latest information about FRAG. is available on its official brand website and Instagram. You can visit the official brand site at https://fragofficial.com/.
Q: Who supervised the creation of FRAG.?: A: FRAG. was supervised by LOA.