Z-SOZOKEN (Gen Z Creativity Research Institute) is a think tank operated by Fiom LLC, a creative company targeting Gen Z. It is composed of Gen Z individuals who analyze their own realities and values.

What was the main purpose of this survey?

The survey aimed to identify brands whose image significantly improved among Gen Z over the past year across 19 categories, and to understand the underlying reasons and psychology behind this shift.

What was the primary driver for Gen Z's improved brand perception?

The most significant reason was fundamental improvements or high quality of the product or service itself (42%), which was more influential than collaborations with celebrities or 'oshi' (17%).

How important is a brand's response to scandals for Gen Z?

A prompt and sincere apology and response during a scandal was deemed extremely important by 81% of Gen Z respondents. Poor handling of scandals was also a major reason for image decline.

What kind of social media presence do Gen Z prefer from brands?

Gen Z prefers brands that are transparent about sponsored content ('PR案件であることを隠さずに明记している'). They tend to lose interest if a brand's social media presence is perceived as 'uncool' or 'outdated'.

Which brand ranked highest overall in terms of image improvement among Gen Z?

The overall top brand whose image significantly improved among Gen Z was Uniqlo.

AI News NQ Analysis

42%的Z世代认为商品改善能大幅提升品牌形象。Z-SOZOKEN发表Z世代心中品牌形象飙升排行榜，彻底调查食品、美妆等共19个部门。

尚無 AI 分析資料。

常見問題

Q: What is Z-SOZOKEN?: A: Z-SOZOKEN (Gen Z Creativity Research Institute) is a think tank operated by Fiom LLC, a creative company targeting Gen Z. It is composed of Gen Z individuals who analyze their own realities and values.
Q: What was the main purpose of this survey?: A: The survey aimed to identify brands whose image significantly improved among Gen Z over the past year across 19 categories, and to understand the underlying reasons and psychology behind this shift.
Q: What was the primary driver for Gen Z's improved brand perception?: A: The most significant reason was fundamental improvements or high quality of the product or service itself (42%), which was more influential than collaborations with celebrities or 'oshi' (17%).
Q: How important is a brand's response to scandals for Gen Z?: A: A prompt and sincere apology and response during a scandal was deemed extremely important by 81% of Gen Z respondents. Poor handling of scandals was also a major reason for image decline.
Q: What kind of social media presence do Gen Z prefer from brands?: A: Gen Z prefers brands that are transparent about sponsored content ('PR案件であることを隠さずに明记している'). They tend to lose interest if a brand's social media presence is perceived as 'uncool' or 'outdated'.
Q: Which brand ranked highest overall in terms of image improvement among Gen Z?: A: The overall top brand whose image significantly improved among Gen Z was Uniqlo.