What is the Microsoft Advertising Partner Program?

The Microsoft Advertising Partner Program is a loyalty program that recognizes and rewards partner companies based on their engagement and annual advertising spend. It categorizes partners into 'Elite,' 'Select,' and 'Partner' tiers, offering various support resources based on the tier.

What does being recognized in the "Select" tier mean for Opt?

Achieving the "Select" tier signifies a strengthened partnership with Microsoft Advertising. It allows Opt to access more up-to-date media information and expertise, enabling them to better contribute to their clients' advertising performance through integrated planning of Microsoft's diverse advertising solutions.

How did Opt achieve this recognition for the second consecutive year?

Opt's continuous recognition is attributed to significantly increasing their managed spending by comprehensively planning and utilizing Microsoft Advertising's diverse solutions, including search, display, and shopping ads.

What is LTVM (Life Time Value Marketing) as defined by Opt?

Opt defines LTVM not just as the profit a company gains from a customer, but as a strategy focused on deeply understanding end-users and providing them with essential value. This customer-centric approach aims to contribute to the sustainable, long-term business growth of their client companies, rather than focusing solely on short-term profits.

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Opt 连续两年获 Microsoft 广告合作伙伴计划「Select」级别认证

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常見問題

Q: What is the Microsoft Advertising Partner Program?: A: The Microsoft Advertising Partner Program is a loyalty program that recognizes and rewards partner companies based on their engagement and annual advertising spend. It categorizes partners into 'Elite,' 'Select,' and 'Partner' tiers, offering various support resources based on the tier.
Q: What does being recognized in the "Select" tier mean for Opt?: A: Achieving the "Select" tier signifies a strengthened partnership with Microsoft Advertising. It allows Opt to access more up-to-date media information and expertise, enabling them to better contribute to their clients' advertising performance through integrated planning of Microsoft's diverse advertising solutions.
Q: How did Opt achieve this recognition for the second consecutive year?: A: Opt's continuous recognition is attributed to significantly increasing their managed spending by comprehensively planning and utilizing Microsoft Advertising's diverse solutions, including search, display, and shopping ads.
Q: What is LTVM (Life Time Value Marketing) as defined by Opt?: A: Opt defines LTVM not just as the profit a company gains from a customer, but as a strategy focused on deeply understanding end-users and providing them with essential value. This customer-centric approach aims to contribute to the sustainable, long-term business growth of their client companies, rather than focusing solely on short-term profits.