What is the new hair care brand 'NOVELLNO'?

NOVELLNO is a new hair care brand by Mian Beauty (Mikuchi Sangyo Co., Ltd.) designed for highly damaged hair, especially from repeated bleaching and heat treatments, aiming to provide care that surpasses one's natural hair.

What is the core concept of NOVELLNO?

The core concept is to 'seamlessly connect salon care and home care,' providing a continuous care experience that maintains and updates the 'just-left-the-salon' look until the next visit.

Who was the special guest at the launch event?

The special guest was Soichiro Uchida, a leading hairstylist and representative of the salon LECO, who shared his positive experience using the products and performed a live counseling session.

What are the key technologies in NOVELLNO products?

The brand features proprietary technologies for 'super internal repair,' including 'Hyper Nano CMC' for enhanced penetration, 'CMC STABIX' for stabilizing components within the hair, and 'PPT INFIXSE' for uniform protein distribution.

How was NOVELLNO received by professional hairstylists in the pre-launch survey?

In a pre-launch survey, 100% of hairstylists who tried NOVELLNO said they would recommend it to their clients, praising its ability to achieve hair that is 'strong yet supple and soft'.

AI News NQ Analysis

Mian Beauty发表新护发品牌「NOVELLNO」，引领沙龙级秀发成为日常新标准！特邀美发师内田聪一郎进行现场咨询。

Key facts

Mian Beauty发表新护发品牌「NOVELLNO」，引领沙龙级秀发成为日常新标准！特邀美发师内田聪一郎进行现场咨询。
Mian Beauty推出了针对严重受损发质的新护发品牌「NOVELLNO」，其内核概念是无缝连接沙龙护理与居家保养。在发表会上，知名美发师内田聪一郎亦出席，并公布一项调查结果，显示100%的试用美发师都愿意向顾客推荐该产品。
Date: Wed May 20 2026 20:00:02 GMT+0900 (Japan Standard Time)

Direct answer

Mian Beauty推出了针对严重受损发质的新护发品牌「NOVELLNO」，其内核概念是无缝连接沙龙护理与居家保养。在发表会上，知名美发师内田聪一郎亦出席，并公布一项调查结果，显示100%的试用美发师都愿意向顾客推荐该产品。

Citation: Mian Beauty发表新护发品牌「NOVELLNO」，引领沙龙级秀发成为日常新标准！特邀美发师内田聪一郎进行现场咨询。 (Wed May 20 2026 20:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Wed May 20 2026 20:00:02 GMT+0900 (Japan Standard Time)

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常見問題

Q: What is the new hair care brand 'NOVELLNO'?: A: NOVELLNO is a new hair care brand by Mian Beauty (Mikuchi Sangyo Co., Ltd.) designed for highly damaged hair, especially from repeated bleaching and heat treatments, aiming to provide care that surpasses one's natural hair.
Q: What is the core concept of NOVELLNO?: A: The core concept is to 'seamlessly connect salon care and home care,' providing a continuous care experience that maintains and updates the 'just-left-the-salon' look until the next visit.
Q: Who was the special guest at the launch event?: A: The special guest was Soichiro Uchida, a leading hairstylist and representative of the salon LECO, who shared his positive experience using the products and performed a live counseling session.
Q: What are the key technologies in NOVELLNO products?: A: The brand features proprietary technologies for 'super internal repair,' including 'Hyper Nano CMC' for enhanced penetration, 'CMC STABIX' for stabilizing components within the hair, and 'PPT INFIXSE' for uniform protein distribution.
Q: How was NOVELLNO received by professional hairstylists in the pre-launch survey?: A: In a pre-launch survey, 100% of hairstylists who tried NOVELLNO said they would recommend it to their clients, praising its ability to achieve hair that is 'strong yet supple and soft'.