Collaboration Campaign with Infant Program "Synapusyu" to be Held at 425 Bookstores Nationwide from April 17th
Nippon Shuppan Hanbai Inc. (Nippan) is launching a collaborative campaign with TV Tokyo's infant program "Synapusyu" at 425 bookstores nationwide from April 17, 2026. The campaign aims to encourage children's first bookstore experience through initiatives like giving away original cards featuring the main character "Pusyu Pusyu," holding book fairs, and opening limited-time pop-up shops.
Source: prtimes.jp