40 articles
Ueni Trading Co., Ltd. released the '100th Anniversary Series 36mm Moon Phase' from the German watch brand ZEPPELIN on May 22, 2026. A campaign is also underway where customers who purchase and apply at authorized stores will receive a leather watch roll capable of holding five watches on a first-come, first-served basis.
BeXide Inc. announced the release of the competitive 3D puzzle game 'Fruit Mountain Party' for Nintendo Switch and Nintendo Switch 2 on April 23, 2026. The Steam version will also exit Early Access and be updated to the full version on the same day. A limited-time 'Minna-wari' (Group Discount) sale and a social media campaign with豪華 prizes are also underway.
Tokel Co., Ltd., the operator of the luxury bath salt brand Chapon, will launch a Father's Day limited edition set, 'Thank You Always, Relaxing Holiday,' on May 1, 2026, at its official online store. The set features four scents blended to ease fathers' fatigue and is available in 2-piece and 4-piece options.
susten capital management Inc. announced it has obtained a patent for its NISA optimization technology used in its 'Auto NISA' service. A commemorative campaign offering up to 3,000 yen runs from April 24, 2026.
deux C, a lifestyle goods shop operated by Fil et Cucire Co., Ltd., has updated its bridal gift wrapping options and is holding a free wrapping campaign at its physical stores until June 25.
Hong Kong-based MERYSTAR has released the 'GS-2712C' portable emergency toilet set (12 uses) under its 'GreeShow' brand, featuring a 15-year shelf life and requiring no water. The product uses a certified deodorizing and antibacterial coagulant. A limited-time sale drops the price from 1,980 yen to 1,080 yen between May 20 and June 2, 2026, on platforms like Amazon.
Chiba-based 'Okashi no Taiyou' is launching a Golden Week fair on April 24, featuring five new luxury sweets. The highlight is a one-day-only 'Whole Orange Shortcake' available on April 25.
CS01 launches a crowdfunding campaign on CAMPFIRE for 'Kikoraku', an ultra-compact bone-conduction sound amplifier, offering up to 50% off for pre-registrations.
Lofty Co., Ltd. has rebranded its job site 'JobT' to 'Lofty Job'. A new Web commercial featuring talent Ririka Moriwaki was released on April 11 to promote a culture of enjoying work, highlighting that 80% of their listings welcome inexperienced applicants.
LYZON Inc. has released video content that explains the essential know-how and practical field experience required for building membership websites.
The idol group Sugar♡Holic has launched the digital release of their new song 'Beware of the Cute Face♡'. The operating company, SVC, is expanding its multifaceted business from IT services to child welfare.
Mizuki Tsujimura's new full-length mystery novel, 'Fire Dome,' commemorating her 22nd debut anniversary, will be published by Shogakukan on June 5, 2026. Prior to its release, a special trial reading edition of the first 30 pages is now available on e-book stores, and an X (formerly Twitter) repost campaign is underway to win a proof copy.
Haagen-Dazs Japan has launched a new TVCM 'It's time for release!' featuring SANA from TWICE, coinciding with the nationwide year-round sale of their new Crispy Sandwich 'The Green Tea' from April 7th. A WEBCM also starring SANA will be distributed from April 13th, aiming to establish the matcha-white chocolate flavor as a new classic.
Obongzip, a Korean home cooking specialist, is expanding its trending 'Toowoomba Kal-Nakji' menu to Kanda and Kasai branches starting April 29th. A special appreciation festival with discounted drinks will also be held at the Kasai branch during Golden Week.
Ohayo Milk Co., Ltd. has renewed its premium ice cream "BRULEE," refining its taste and aroma balance. Alongside this, the product's availability is expanding in convenience stores, and a documentary film featuring famous patissiers tasting the ice cream has been released on the refreshed brand website, aiming to deliver a more sophisticated BRULEE experience.
Clearstone Co., Ltd. is reopening its Roppongi concept cafe "Afilia" as "Astronomical Observation Diner Afilia Stars" on June 10, themed around "astronomical observation." It features a starry sky-themed interior, Instagrammable menus like 12 Zodiac Cocktails and Planet Mini Parfaits, and service by apprentice wizard staff, along with a renewal commemorative campaign.
Wargaming has implemented the May update for its online naval action game 'World of Warships: Legends', officially releasing the PC version on Steam, PC Xbox, and Xbox Game Pass. This update includes the special 'Blooming Mountains' campaign, rich themed content celebrating Golden Week, the return of Roman Empire-themed content, and the re-appearance of the 'Arpeggio of Blue Steel -Ars Nova-' collaboration.
Energy drink "ZONe ENERGY" is once again collaborating with the popular game "Uma Musume Pretty Derby," releasing the new product "ZONe ENERGY TOUGHNESS GOLD" and original design cans nationwide from May 26. The collaboration includes the revival of a popular past flavor and a campaign to win collaborative merchandise, aiming to expand the fan base and revitalize the brand.
Hotto Motto will begin airing a new TV commercial, "Hotto Motto Asian Fair! Mala Tang & Gapao" featuring the 7-member idol group "CANDY TUNE" nationwide from May 8 (Fri). In conjunction with this, new products "Mala Tang Bento" and "Gapao Rice" series will be launched, and a campaign offering original clear files to purchasers will also be implemented.
Calbee will sequentially release new 'Jagarico' packages designed for 'Oshikatsu' (fan activities) starting in early May 2026, as the third installment of its popular logo change package series. Concurrently, the 'Jagarico Maker' website, which allows users to create original package images, has undergone a major renewal, expanding its color variations and adding stamp functions to further enhance the 'Oshikatsu' experience.
CTW Inc. has officially launched 'Highschool of the Dead Day 0,' a new browser game based on the popular 2010 TV anime 'Highschool of the Dead.' Players embark on an endless battle as protagonist Takashi Komuro to survive in a world ravaged by 'them.' The game features simple one-finger controls and strategic battles where player choices influence the outcome. To celebrate the launch, various campaigns are underway, including a gift of in-game items worth approximately 90,000 JPY, a premium login bonus, and Amazon gift card giveaways through social media campaigns.
Buttery, a Western confectionery shop specializing in butter, has launched its new "Salted Caramel Butter Sandwich" on April 18th. Additionally, from April 25th, "Mother's Day Gift Assortment" and "Mother's Day Decoration Cake" will be available for a limited period, catering to Mother's Day gift demands.
Corporate gift service 'okurimono' is launching 'Candy Bouquet' as a new celebratory gift between companies, accompanied by a commemorative campaign. This innovative product, which can be shared among employees after being displayed, aims to set a new standard for corporate gifting, a service already utilized by 6,300 companies.
Spelabo, a storage room service, will open its Shibuya Hiroo 1-chome store, a 7-minute walk from Ebisu Station, on June 1, 2026. An opening campaign offers special discounted rates, available to both individuals and corporations. The service features contactless contracts, allowing use in as little as one hour, and robust double security and surveillance.
Litec, a long-established lighter manufacturer, proposes four carefully selected items as "Mother's Day Gifts" for May 10, 2026, to help mothers care for their mind and body and add color to their daily lives. These include warmth-boosting goods, a flameless lighter, a home-use burner, and nicotine-free tea sticks.
Chatlock Co., Ltd. has verified and released the results of cold resistance tests for its smart lock 'H10', confirming its normal operation even in low-temperature environments of -20℃. This overcomes challenges such as battery performance degradation and operational delays in cold regions, expanding the product's reliability and applicability.
The 'OpenDual' dual-driver earphones, combining bone and air conduction, have launched for pre-sale on CAMPFIRE. They feature IPX8 waterproofing and 32GB of internal storage, with a full refund lottery campaign running from April 27 to 30 for those who meet specific conditions.
Fuyuu Co., Ltd. will release crane game prizes featuring characters from the '2026 Sanrio Character Awards' starting in April at amusement facilities across Japan. Over 60 characters will be available as mascot plush toys, with a total of 70 items, including popular favorites and rising stars.
The 'Legendary Sutadonya' rice bowl chain will revise its grand menu from April 1, 2026, introducing the new 'Abura Sutadon' series. While implementing some price revisions due to soaring ingredient costs, the company reaffirms its founding value of 'making you full with meat and rice as the main stars.'
Oshman's Japan Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and CEO: Seiji Tadera), which operates urban sports specialty stores primarily in the Tokyo metropolitan area, is launching "FIND YOUR BESTEE," a campaign to help customers find their perfect T-shirt from among the many T-shirt items it offers. This campaign also features an exclusive T-shirt collection collaborating with five popular brands.
Shinyo Trading Co., Ltd.'s Australian wine brand 'G'day Wine' is launching a new product, 'The Patriarch Shiraz,' and simultaneously holding a Mother's Day sale on Amazon. This wine, characterized by rich fruit flavors and deep aromas, is ideal for Mother's Day gifts.
Acecook will launch "Soup Harusame Mala Nyan," a new product in collaboration with the idol group "Takanenonadeshiko," nationwide on May 11, 2026. The product recreates the Mala Tang flavor favored by the group members, and a campaign offering limited original goods will also be held.
Fashion brand jouetie announces a collaboration with the popular character Babychichi, known for its pacifier and adorable diaper look. The collaboration features cute items like lace-designed camisoles, T-shirts, and limited keychains. Pre-orders begin on May 7, 2026, via the official online store.
A long-established Japanese shoe manufacturer, founded in 1873, is launching domestic sneakers "SPxx" that fuse 150 years of tradition with innovative technology, and will conduct a promotion featuring innovators. This new product proposes new value connecting tradition and the future.
Samurai Sword Co., Ltd. has added Father's Day templates to its 'My Award Certificate' service, allowing easy creation of personalized award certificates at convenience stores. An 'Father's Day Thank You Campaign' is also being held, offering a chance to win Amazon gift cards.
Shinyo Trading Co., Ltd.'s Australian wine brand "G'day Wine" has launched "NEW WORLD BARBIE WINE SHIRAZ," a wine specifically designed for BBQs. A Mother's Day sale will also be held on Amazon from April 27 to May 10, 2026, proposing a new way to celebrate Mother's Day with family.
A limited edition wrapped cycle computer featuring an original design in collaboration with VTuber "Shiramae Toki" has been released, and a giveaway campaign has started on X (formerly Twitter). This is launched by a company that operates esports tournaments.
JB BLOCK Inc. will officially launch its AI music production service, "Photroid Music," on April 12, 2026. This service, capable of generating original songs from photos and text, will also feature a collaborative campaign with RIZIN.
Shiseido Parlour will release a limited-edition "Mother's Day Cake" at its Ginza Main Store and Isetan Shinjuku Store from May 8th to 10th, 2026. Additionally, in collaboration with graphic designer Masayoshi Nakajo, the second series of camellia-shaped sandwich cookies, "Camellia Sandwich No.02," will be available from May 1st to 31st. Both are recommended as gifts to express gratitude.
Boldies' hair care brand "Cleo’s Beauté" relaunches on April 22, 2026, with renewed products, a new statement, and the brand movie "Cleopatra in Tokyo." This rebranding aims to deepen the philosophy that "beautiful hair makes you strong," inspired by Cleopatra's blend of inner intelligence and outer radiance.