22 articles
Celebrating its 50th anniversary, Giorgio Armani introduces the second chapter of its archival project, featuring 13 reproduced looks from 1979-1994 and a series of immersive events in Milan.
Unilever's "Dove" brand is launching its new facial cleanser and makeup remover series, "Dove Pearl Shine," with a limited-time pop-up event at @cosme TOKYO from May 6. The event offers a chance to experience products that promise clear, radiant skin, inspired by pearls and formulated with 12 types of amino acids.
ETVOS will hold a pre-sale POP UP event for its "2026 Summer Collection" at Isetan Shinjuku from April 29 to May 5, 2026. The event will feature new products and limited-edition kits designed for sensitive skin, along with special purchase benefits and advice from makeup artists.
HoneyWorks-produced idol group Takane no Nadeshiko will digitally release their new song "Ikiteriya Ii" on May 13th. In collaboration with Acecook, "Soup Harasame Mala Nyang," featuring the new song as a tie-up, will also be released on May 11th.
Shiseido Parlour will release the adorable "Strawberry and Banana Koinobori Roll Cake," inspired by carp streamers for Children's Day, exclusively at its Ginza Main Store and Isetan Shinjuku Store from May 3 to May 5, 2026. Additionally, various Shiseido Parlour locations will offer a rich selection of dishes and sweets to bring smiles to children's faces, perfect for Golden Week and Children's Day, creating special family memories.
Animate will release new 'Stand My Heroes' merchandise starting June 27, 2026, and simultaneously hold a fair, an only shop, and a Gratte collaboration from the same day. Limited goods featuring birthday illustrations and an 'at-home date' theme will appear, with purchase bonuses and special exhibitions also planned.
BREWDOG, the UK's No.1 craft beer brand, is launching a limited-edition official collaboration beer, "FUJI ROCK CRAFT LAGER," with FUJI ROCK FESTIVAL'26. Celebrating their 5th year of support for the festival, the recipe has been refreshed from last year's, and the packaging design is overseen by Asuka Watanabe.
TENTIAL Inc. will open its first permanent store in the Tohoku area, 'TENTIAL Sendai PARCO', on April 24, 2026. The store will feature popular items like the 'BAKUNE' recovery wear and run opening campaigns.
Swedish brand 'GOLDEN CONCEPT' releases its second collaboration with Keito Nakamura, featuring watches and Apple Watch cases. Purchasers are exclusively invited to the 'Keito Nakamura Send-off Party' held in Tokyo on May 22, 2026.
Anican Co., Ltd. has released new exclusive merchandise for the popular anime 'Golden Kamuy'. The promotion features a POP UP SHOP at the Marui Imai Hakodate store and a special 'Hakodate Adventure Notebook'.
The 7th volume of the popular feeding romantic comedy 'Ai Sanai to Iwaremashitemo,' which has surpassed 1.8 million copies in total circulation, will be released on May 7th. To commemorate the ongoing anime project, vision advertisements will be displayed in Shibuya, Ikebukuro, and Namba, along with purchase bonuses and digital campaigns.
Global game brand Level Infinite, in collaboration with game developer SHIFT UP, announced the implementation of the latest version 'STAR ANIS' for 'Goddess of Victory: NIKKE' today, April 23, 2026 (Thursday). This update introduces new SSR Nikkes and a story where Anis embarks on a new path as an idol. To commemorate the 3.5-year anniversary, outdoor advertising will be displayed at Shibuya Scramble Crossing, and a '14 Days Login Event: STAR NIGHT' will be held, offering various rewards.
NC Japan has released the major update 'Descent of Dragon Emperor Tiamat' for the PC MMORPG 'The Tower of AION' on April 22, 2026. This update introduces the new 'Void Wing' class and a unique collaboration with kitchen appliance brand COSORI.
Animate has launched new merchandise for the popular TV anime 'Togen Anki' featuring new illustrations, available from April 25, 2026, at Animate stores nationwide and online. A fair offering postcards with purchases is also being held simultaneously, making it a must-attend event for fans.
Danish fashion brand GANNI opens its third Japanese store, "Shinsaibashi PARCO," on April 24. To commemorate, limited-edition gachapon and an exclusive Shinsaibashi PARCO drawstring bag are available, highlighting the brand's expansion in Japan and commitment to sustainability.
Harada Shokuhin Co., Ltd., a gyoza manufacturer in Katano, Osaka, celebrating its 50th anniversary, announced the launch of a new product "Aeru Gyoza" to reduce food loss, a "Future Raw Gyoza Contest 2026" for children aged 18 and under, and a "Parent-Child Gyoza Festival." These initiatives aim to consider the future of food together with the next generation and the local community.
Paris-born chocolatier Jean-Paul Hévin is releasing the 'Muguet Collection' to celebrate Muguet Day on May 1st.
Nagasakido Co., Ltd. is launching a new-sensory sweet, "Castella Biscuit," combining castella and biscuits. To commemorate this, they will hold a "Castella Biscuit Festa" at their Sumiyoshi store on May 1st and 2nd, featuring free samples and a gacha lottery.
Card RPG 'Forget Me Not' released new Awakened 'Hamelin' and Version 1.6 'E minor: Symphony of the End' from 5 PM on April 2. Along with this, a new Awakened event, special limited gift sales, and various campaigns are being held.
Guerlain will hold the 'Summer Shade POP UP EVENT' at Hankyu Umeda Main Store from May 20 to 26, 2026, launching new products 'KissKiss Bee Glow Plump' and 'Météorites Compact' ahead of their national release. The event will also feature exclusive limited colors and purchase benefits, offering a comprehensive brand experience.
Dozo Inc.'s "ZEN TEA BREW", which won the Ministry of Agriculture, Forestry and Fisheries Grand Prize and achieved 999% on Makuake, gained significant attention in Shizuoka after being featured in three local media outlets in April. Following this buzz, the DIY tea and alcohol cocktail kit is now available for national e-commerce sales, with a pop-up event scheduled in Shizuoka for May.
Beard Papa's new cream puff brand, "Dessert Choux," will make its debut as a Tokyo souvenir at Ecute Akihabara for a limited period from April 20th to May 17th. The company, driven by the vision of delivering new value and excitement through sweets, aims to provide a special experience to tourists and locals in the Tokyo area.