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宅配クリーニング「リネット」累計会員数60万人を突破!物価高で「服への向き合い方」が変わった人は約4割に

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Delivery cleaning service 'Lenet' announced it has surpassed 600,000 members. A company-conducted survey of 631 consumers revealed that due to rising prices, 39.9% have altered their clothing habits, leading to a trend of buying fewer items and caring for them more diligently to extend their lifespan.

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よくある質問

Q: How many members does the delivery cleaning service Lenet have?
A: Lenet has surpassed 600,000 cumulative members.
Q: What did Lenet's survey reveal about consumer behavior?
A: The survey found that nearly 40% of people have changed their clothing purchasing and care habits in the last three years, with almost 70% of that group citing rising prices and a desire to save money as the primary reason.
Q: What are the common problems people face when washing clothes at home?
A: According to the survey, 70.5% of people have experienced failures with home laundry. The most common issues are color fading or bleeding (46.1%), shrinking (37.7%), and fabric damage or pilling (30.1%).
Q: How much time do people spend on clothing care annually?
A: The survey estimates that people spend an average of 65 minutes per week on clothing care, which amounts to about 57 hours per year, equivalent to a time cost of approximately 85,000 JPY.
Q: What campaign is Lenet running to celebrate its 600,000 member milestone?
A: Lenet is offering a campaign for first-time users with discounts up to 30% off, and a separate campaign for existing members to share their stories for a chance to win prizes like premium hangers.