What is the new service "Zero Spring"?

It is a new brand design service by Ujiie Bussan that treats the entire branding process—from discovering a company's core philosophy to strategy, language, and visualization—as a single, integrated product.

What is the core concept of "Zero Spring"?

The core concept is "Origin First." This means prioritizing the discovery of a company's origin, its 'WHY,' and its core philosophy before developing its language (messaging) and visuals (logo).

How does "Zero Spring" differ from other agencies?

Unlike specialized design or consulting firms, "Zero Spring" provides an end-to-end service that seamlessly integrates strategy, language, and visualization, ensuring a cohesive brand identity.

What is "Story Flow"?

"Story Flow" is a complementary service that designs storytelling experiences for social media platforms like Instagram, note, and TikTok, focusing on creating an emotional journey for the audience.

Why does Ujiie Bussan believe the branding process itself has value?

The company believes that in the age of generative AI, where content creation is becoming easier, the true value lies in the strategic thinking process—how ideas are conceived and drawn from a company's unique source.

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Ujiie Bussan Co., Ltd. has announced the launch of 'Zero Spring,' a new service that productizes the brand design process. The service emphasizes an 'Origin First' approach, starting with a company's core philosophy and providing an integrated solution for strategy, language, and visualization. Concurrently, they are launching 'Story Flow' for social media storytelling.

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よくある質問

Q: What is the new service "Zero Spring"?: A: It is a new brand design service by Ujiie Bussan that treats the entire branding process—from discovering a company's core philosophy to strategy, language, and visualization—as a single, integrated product.
Q: What is the core concept of "Zero Spring"?: A: The core concept is "Origin First." This means prioritizing the discovery of a company's origin, its 'WHY,' and its core philosophy before developing its language (messaging) and visuals (logo).
Q: How does "Zero Spring" differ from other agencies?: A: Unlike specialized design or consulting firms, "Zero Spring" provides an end-to-end service that seamlessly integrates strategy, language, and visualization, ensuring a cohesive brand identity.
Q: What is "Story Flow"?: A: "Story Flow" is a complementary service that designs storytelling experiences for social media platforms like Instagram, note, and TikTok, focusing on creating an emotional journey for the audience.
Q: Why does Ujiie Bussan believe the branding process itself has value?: A: The company believes that in the age of generative AI, where content creation is becoming easier, the true value lies in the strategic thinking process—how ideas are conceived and drawn from a company's unique source.