What is the "off-ben" study method?

It is a new study style proposed by Kokuyo under the theme "resting is also part of learning," which encourages students to proactively incorporate effective breaks into their study time using special stationery.

What did Kokuyo's survey on student study habits find?

The survey found that 88.5% of students continue studying ineffectively even after losing concentration, primarily due to a lack of motivation. It also revealed that while 80.3% experience eye strain, many use smartphones during breaks, worsening the issue.

Why did Kokuyo's Campus brand and Zoff collaborate?

They collaborated to address the social issue of declining eyesight among students and to support their learning environment by combining Campus's expertise in study tools with Zoff's focus on eye care, creating products that encourage healthy breaks.

What new products were released from the Zoff x Campus collaboration?

The new items include a special Campus notebook featuring "Zoff Eye Care Exercises," a pen case designed to hold a book open to act as a study 'on' switch, and a mesh pouch for carrying eye care items and other accessories.

What problem are these new products designed to solve?

The products aim to provide a tangible "switch" for students to transition between studying ('on') and resting ('off'), addressing the finding that 95.3% of students felt such an item would make it easier for them to take necessary breaks.

AI News NQ Analysis

やる気が出ずにダラダラ…必要なのは気合いではなく「スイッチ」だった！文具を使って効果的に休みをとる「off勉」というまなびかたのススメ

NQ スコア 95/100

AI サマリー（NQ 加工済み）

Kokuyo conducted a survey on junior and senior high school students, revealing that many study inefficiently for long hours without effective breaks, leading to a lack of motivation and significant eye strain. In response, its Campus brand has collaborated with eyewear brand Zoff to launch new stationery items on May 20th, designed to act as a physical "switch" for taking breaks and promoting a new study style called "off-ben" (off-study).

AI 分析

よくある質問

Q: What is the "off-ben" study method?: A: It is a new study style proposed by Kokuyo under the theme "resting is also part of learning," which encourages students to proactively incorporate effective breaks into their study time using special stationery.
Q: What did Kokuyo's survey on student study habits find?: A: The survey found that 88.5% of students continue studying ineffectively even after losing concentration, primarily due to a lack of motivation. It also revealed that while 80.3% experience eye strain, many use smartphones during breaks, worsening the issue.
Q: Why did Kokuyo's Campus brand and Zoff collaborate?: A: They collaborated to address the social issue of declining eyesight among students and to support their learning environment by combining Campus's expertise in study tools with Zoff's focus on eye care, creating products that encourage healthy breaks.
Q: What new products were released from the Zoff x Campus collaboration?: A: The new items include a special Campus notebook featuring "Zoff Eye Care Exercises," a pen case designed to hold a book open to act as a study 'on' switch, and a mesh pouch for carrying eye care items and other accessories.
Q: What problem are these new products designed to solve?: A: The products aim to provide a tangible "switch" for students to transition between studying ('on') and resting ('off'), addressing the finding that 95.3% of students felt such an item would make it easier for them to take necessary breaks.