Which product won the Grand Prize?

The Grand Prize was awarded to d program's 'Moist Care Lotion EX'.

What major consumer trend was identified in the report?

A key trend is that consumers, especially younger ones, are moving away from buying products just because they are viral or 'buzz-worthy'. They are now more focused on whether a product is personally suitable and a worthy investment, leading to a rise in 'support buying' for trusted brands.

Why was d program's 'Moist Care Lotion EX' so successful?

It met the strong consumer need for 'skin protection' against environmental stressors like dryness, pollen, and UV rays. Furthermore, the company gained consumer trust and empathy by lowering the product's price during a period of widespread inflation, despite improving its quality.

What other beauty trends were observed among the winning products?

Other trends include a high demand for moisturizing properties even in makeup items, a changing approach to product ingredients, the rise of beauty for 'self-care', and growing interest in cheek and shading products.

AI News NQ Analysis

2026年上半期話題のコスメを総括！「@cosmeベストコスメアワード2026上半期新作ベストコスメ」5月20日発表

NQ スコア 92/100

AI サマリー（NQ 加工済み）

istyle Inc. has announced the winners of the '@cosme Best Cosmetics Awards 2026 Mid-Year New Products'. The analysis reveals a significant shift in consumer behavior, where personal suitability and brand trust are now valued over social media hype. The grand prize winner, d program's 'Moist Care Lotion EX', exemplifies this trend by addressing 'skin protection' needs and earning consumer loyalty through a price reduction amidst inflation.

AI 分析

よくある質問

Q: What is the '@cosme Best Cosmetics Awards 2026 Mid-Year New Products'?: A: It is an award that recognizes the most supported new cosmetic products released between October 1, 2025, and March 31, 2026, based on user reviews submitted to the @cosme platform.
Q: Which product won the Grand Prize?: A: The Grand Prize was awarded to d program's 'Moist Care Lotion EX'.
Q: What major consumer trend was identified in the report?: A: A key trend is that consumers, especially younger ones, are moving away from buying products just because they are viral or 'buzz-worthy'. They are now more focused on whether a product is personally suitable and a worthy investment, leading to a rise in 'support buying' for trusted brands.
Q: Why was d program's 'Moist Care Lotion EX' so successful?: A: It met the strong consumer need for 'skin protection' against environmental stressors like dryness, pollen, and UV rays. Furthermore, the company gained consumer trust and empathy by lowering the product's price during a period of widespread inflation, despite improving its quality.
Q: What other beauty trends were observed among the winning products?: A: Other trends include a high demand for moisturizing properties even in makeup items, a changing approach to product ingredients, the rise of beauty for 'self-care', and growing interest in cheek and shading products.