What is the new feature of 'DAYS GRAPHY'?

It is a function that compares and visualizes the customer characteristics of a company's own products against those of its competitors, focusing on the core values or 'selection axis' that customers prioritize when making a purchase.

How does this new feature work?

It analyzes customer reviews and other text data to automatically extract key purchasing criteria, generates up to five customer personas for both the company and its competitor, and displays the comparison on a customizable radar chart.

What business problem does this feature solve?

It addresses the difficulty of clearly defining the differences between a company's customers and its competitors'. It replaces intuition-based analysis with data-driven visualization, making it easier to identify strategic directions for marketing and product development.

What technology powers 'DAYS GRAPHY'?

The tool utilizes generative AI and a proprietary value model to analyze unstructured text data, such as product reviews, and generate detailed customer personas.

Who is the company behind 'DAYS GRAPHY'?

The tool is developed by Synergy Marketing Inc., a digital marketing solutions company based in Osaka, Japan.

AI News NQ Analysis

顧客理解ツール「DAYS GRAPHY」、自社と競合の顧客特徴を“ひと目で比較”できる新機能を提供開始

NQ スコア 92/100

AI サマリー（NQ 加工済み）

Synergy Marketing has enhanced its generative AI customer understanding tool, DAYS GRAPHY, with a new function that automatically extracts and visualizes the core purchasing criteria ('selection axis') of a company's and its competitor's customers. This feature uses radar charts to provide an at-a-glance comparison, helping businesses refine their marketing strategies and product development by understanding customer choices more deeply.

AI 分析

よくある質問

Q: What is the new feature of 'DAYS GRAPHY'?: A: It is a function that compares and visualizes the customer characteristics of a company's own products against those of its competitors, focusing on the core values or 'selection axis' that customers prioritize when making a purchase.
Q: How does this new feature work?: A: It analyzes customer reviews and other text data to automatically extract key purchasing criteria, generates up to five customer personas for both the company and its competitor, and displays the comparison on a customizable radar chart.
Q: What business problem does this feature solve?: A: It addresses the difficulty of clearly defining the differences between a company's customers and its competitors'. It replaces intuition-based analysis with data-driven visualization, making it easier to identify strategic directions for marketing and product development.
Q: What technology powers 'DAYS GRAPHY'?: A: The tool utilizes generative AI and a proprietary value model to analyze unstructured text data, such as product reviews, and generate detailed customer personas.
Q: Who is the company behind 'DAYS GRAPHY'?: A: The tool is developed by Synergy Marketing Inc., a digital marketing solutions company based in Osaka, Japan.