What is this collaboration about?

It is a collaboration between the fashion brand LEPSIM and the mala tang specialty restaurant Qibao Mala Tang, releasing a capsule collection of 10 items.

When and where will the collection be available?

The collection will be released on Thursday, May 28, 2026, at all LEPSIM stores across Japan and on their official online web store, "and ST".

What kinds of items are included in the collection?

The 10-item lineup includes T-shirts, tote bags, socks, towels, charms, coasters, and glasses, featuring original illustrations.

Are there any special launch campaigns?

Yes, there is an X (formerly Twitter) campaign where participants can win a 3D sticker, and an in-store campaign where scanning a secret QR code will grant customers a special novelty item.

Who created the illustrations for this collaboration?

The illustrations were specially drawn by popular illustrator Cobuhey, featuring Qibao Mala Tang's founder, Hideyuki Ishigami, as an icon named "Mr. Spice".

AI News NQ Analysis

日常に、ひとさじの刺激を。【LEPSIM×七宝麻辣湯】中毒的なカプセルコレクション全10型を5月28日(木)より発売

NQ スコア 96/100

AI サマリー（NQ 加工済み）

Fashion brand LEPSIM, part of Adastria Co., Ltd., is launching a 10-item capsule collection in collaboration with the popular mala tang restaurant, Qibao Mala Tang. The collection, themed "A dash of spice to your daily life," will be available from May 28, 2026, and features illustrations by Cobuhey. The launch is supported by social media and in-store campaigns to engage fans.

AI 分析

よくある質問

Q: What is this collaboration about?: A: It is a collaboration between the fashion brand LEPSIM and the mala tang specialty restaurant Qibao Mala Tang, releasing a capsule collection of 10 items.
Q: When and where will the collection be available?: A: The collection will be released on Thursday, May 28, 2026, at all LEPSIM stores across Japan and on their official online web store, "and ST".
Q: What kinds of items are included in the collection?: A: The 10-item lineup includes T-shirts, tote bags, socks, towels, charms, coasters, and glasses, featuring original illustrations.
Q: Are there any special launch campaigns?: A: Yes, there is an X (formerly Twitter) campaign where participants can win a 3D sticker, and an in-store campaign where scanning a secret QR code will grant customers a special novelty item.
Q: Who created the illustrations for this collaboration?: A: The illustrations were specially drawn by popular illustrator Cobuhey, featuring Qibao Mala Tang's founder, Hideyuki Ishigami, as an icon named "Mr. Spice".