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「資源回収」「未来の食」「もったいないをおいしく」など全国約5,700店舗で環境配慮型商品のビッグフェア「えらぼう。未来につながる今を」開催

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Aeon announces its 5th annual environmental fair, 'Let's Choose. The Present that Connects to the Future,' running from May 29 to June 30, 2026, across 5,700 stores. The event, involving 49 partner companies, promotes eco-friendly products under themes like 'Future Food' and 'Deliciously Reducing Waste,' and expands resource recycling initiatives, including a new group-wide clothing circulation model and used cooking oil collection.

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よくある質問

Q: What is the "Let's Choose. The Present that Connects to the Future" fair?
A: It is a large-scale, month-long fair held by the Aeon Group across its stores to promote environmentally friendly products and sustainability initiatives to customers, in collaboration with its suppliers.
Q: When and where is the fair taking place?
A: The fair runs from May 29th to June 30th, 2026, at approximately 5,700 Aeon Group stores nationwide in Japan, including 'Aeon,' 'Aeon Style,' and 'Maxvalu,' as well as 139 Aeon Malls.
Q: What are the main themes of the fair?
A: The key themes are 'Future Food' (sustainable/alternative ingredients), 'Deliciously Reducing Waste' (using non-standard ingredients), 'Increased/Large Volume' (reducing packaging), 'Regional Circulation' (local recycling), and 'COOL de ACTION' (energy-saving products).
Q: What new recycling initiatives is Aeon promoting?
A: Aeon is expanding its clothing collection to about 700 locations to establish a group-wide circular model and is also starting to collect used cooking oil for recycling into sustainable aviation fuel (SAF).
Q: How many companies are participating in this year's fair?
A: A total of 49 companies are participating, which is an increase from the 28 companies that participated in the first event.