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「ここでしか買えない惣菜」を拡充し成長を加速 麺の全面刷新と健康・スイーツ領域の拡充で来店動機を創出

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Ito-Yokado is enhancing its food-focused growth strategy by expanding its original deli brand, YORK DELI. Key initiatives include a full renewal of its noodle category, the launch of a new health-conscious 'Vejibox' salad series, and an expansion of its sweets lineup. These efforts, supported by its 'Peace Deli Chiba Kitchen,' aim to increase exclusive offerings and drive a 5% year-on-year sales growth for its deli category in fiscal 2026.

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よくある質問

Q: What is Ito-Yokado's main growth strategy?
A: Ito-Yokado is focusing on strengthening its food offerings, particularly its original prepared foods brand "YORK DELI," to create exclusive products and drive growth.
Q: What new product lines is YORK DELI launching?
A: YORK DELI is launching a completely revamped noodle lineup, a new health-conscious meal salad series called "Vejibox," and a new dessert series named "Totteoki! Watashi no Gohoubi."
Q: When will the new products be available?
A: The new products will be rolled out sequentially at 196 stores, including Ito-Yokado and York Foods, starting from May 20, 2026.
Q: What is the 'Peace Deli Chiba Kitchen'?
A: It is a facility that combines the functions of a process center and a central kitchen, enabling Ito-Yokado to develop and produce its original, exclusive "YORK DELI" products.
Q: What are Ito-Yokado's sales goals for its deli category?
A: The company aims for a 10% year-on-year sales increase for the revamped noodle category and a 5% year-on-year increase for the entire deli category in fiscal year 2026.