What is the main trend regarding store membership cards?

Consumers are increasingly preferring app-based membership cards over physical ones, with the number of people willing to sign up specifically for an app version growing year after year.

What are the main reasons people uninstall membership card apps?

The top reason is no longer visiting the store (57%), but a significant portion (49%) uninstall due to app performance issues like slow startup, difficult login, or poor usability.

What is the most rapidly increasing 'trouble at the register' for app users?

The most rapidly increasing complaint is experiencing errors during payment, point awarding, or coupon processing, which grew from 19% to 27% year-over-year.

Have there been any improvements in the user experience at the register?

Yes, complaints about needing multiple scans for points and payment have decreased from 24% to 19%, suggesting that improvements like POS system integration and unified barcodes are taking effect.

What is the key takeaway for businesses offering app-based membership cards?

Businesses must continuously improve their app's UI/UX to provide a stress-free experience. Simply releasing an app is not enough; ongoing optimization is crucial for customer retention and increasing LTV (Lifetime Value).

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最新調査：店舗の会員証、前年比で最も急増した「レジ前のトラブル」とは？

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A survey of 257 individuals by iRidge found a growing preference for app-based membership cards. However, it also highlighted increasing user intolerance for poor app performance, with slow startup speeds and complex operations leading to nearly half of uninstalls. The most significant year-over-year increase in user complaints was payment and point-related errors at the register, indicating new UX challenges as app usage becomes more widespread.

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よくある質問

Q: What is the main trend regarding store membership cards?: A: Consumers are increasingly preferring app-based membership cards over physical ones, with the number of people willing to sign up specifically for an app version growing year after year.
Q: What are the main reasons people uninstall membership card apps?: A: The top reason is no longer visiting the store (57%), but a significant portion (49%) uninstall due to app performance issues like slow startup, difficult login, or poor usability.
Q: What is the most rapidly increasing 'trouble at the register' for app users?: A: The most rapidly increasing complaint is experiencing errors during payment, point awarding, or coupon processing, which grew from 19% to 27% year-over-year.
Q: Have there been any improvements in the user experience at the register?: A: Yes, complaints about needing multiple scans for points and payment have decreased from 24% to 19%, suggesting that improvements like POS system integration and unified barcodes are taking effect.
Q: What is the key takeaway for businesses offering app-based membership cards?: A: Businesses must continuously improve their app's UI/UX to provide a stress-free experience. Simply releasing an app is not enough; ongoing optimization is crucial for customer retention and increasing LTV (Lifetime Value).