What is the new hair care brand 'NOVELLNO'?

NOVELLNO is a new hair care brand by Mian Beauty (Mikuchi Sangyo Co., Ltd.) designed for highly damaged hair, especially from repeated bleaching and heat treatments, aiming to provide care that surpasses one's natural hair.

What is the core concept of NOVELLNO?

The core concept is to 'seamlessly connect salon care and home care,' providing a continuous care experience that maintains and updates the 'just-left-the-salon' look until the next visit.

Who was the special guest at the launch event?

The special guest was Soichiro Uchida, a leading hairstylist and representative of the salon LECO, who shared his positive experience using the products and performed a live counseling session.

What are the key technologies in NOVELLNO products?

The brand features proprietary technologies for 'super internal repair,' including 'Hyper Nano CMC' for enhanced penetration, 'CMC STABIX' for stabilizing components within the hair, and 'PPT INFIXSE' for uniform protein distribution.

How was NOVELLNO received by professional hairstylists in the pre-launch survey?

In a pre-launch survey, 100% of hairstylists who tried NOVELLNO said they would recommend it to their clients, praising its ability to achieve hair that is 'strong yet supple and soft'.

AI News NQ Analysis

サロンの仕上がりを日常の新基準へ導く「NOVELLNO」発表会開催。美容師内田聡一郎氏も登壇し“素髪を超える”ヘアケアを実演。

NQ スコア 95/100

AI サマリー（NQ 加工済み）

Mian Beauty has launched NOVELLNO, a new hair care brand targeting highly damaged hair. The brand's strategy focuses on bridging the gap between salon treatments and home care, utilizing proprietary 'super internal repair' technologies. The launch event featured hairstylist Soichiro Uchida, and a survey revealed 100% of professional users would recommend the product.

AI 分析

よくある質問

Q: What is the new hair care brand 'NOVELLNO'?: A: NOVELLNO is a new hair care brand by Mian Beauty (Mikuchi Sangyo Co., Ltd.) designed for highly damaged hair, especially from repeated bleaching and heat treatments, aiming to provide care that surpasses one's natural hair.
Q: What is the core concept of NOVELLNO?: A: The core concept is to 'seamlessly connect salon care and home care,' providing a continuous care experience that maintains and updates the 'just-left-the-salon' look until the next visit.
Q: Who was the special guest at the launch event?: A: The special guest was Soichiro Uchida, a leading hairstylist and representative of the salon LECO, who shared his positive experience using the products and performed a live counseling session.
Q: What are the key technologies in NOVELLNO products?: A: The brand features proprietary technologies for 'super internal repair,' including 'Hyper Nano CMC' for enhanced penetration, 'CMC STABIX' for stabilizing components within the hair, and 'PPT INFIXSE' for uniform protein distribution.
Q: How was NOVELLNO received by professional hairstylists in the pre-launch survey?: A: In a pre-launch survey, 100% of hairstylists who tried NOVELLNO said they would recommend it to their clients, praising its ability to achieve hair that is 'strong yet supple and soft'.