What is the new music video 'Bad Breath is Immensely Destructive' about?

It is the fifth installment in a series that uses a monster movie theme, where a giant dog's bad breath destroys Tokyo, to symbolize the severe social and health impacts of pet periodontal disease.

What is the key message of the campaign?

The campaign's message is that pet bad breath has a massive 'destructive power,' not only socially but also physically, as it's a sign of periodontal disease which can damage a pet's internal organs and shorten its life.

What product is being promoted in the video?

The video promotes 'Taberu Hamigaki Kakumei' (Eating Dental Revolution), an all-natural, additive-free powder containing propolis that can be sprinkled on pet food for easy oral care.

Why did the company choose a monster movie theme?

They chose an entertaining and exaggerated theme to capture attention and help pet owners realize the serious, underlying truth about the dangers of pet bad breath in a memorable way, rather than just presenting facts and data.

What statistics about pet periodontal disease are mentioned?

The article states that approximately 80% of dogs over three years old have periodontal disease, and those with severe cases have a 1.4 to 1.6 times higher risk of death.

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「口臭の破壊力は、莫大」──啓発MV『食べたなら、歯磨き革命』Vol.5「口臭は破壊力が莫大です」編公開

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Dog Diner Co., Ltd. has launched the fifth installment of its music video series, 'If You've Eaten, Dental Revolution.' This episode, titled 'Bad Breath is Immensely Destructive,' uses a monster movie metaphor where a giant dog's bad breath destroys Tokyo to highlight the severe social and health impacts of pet periodontal disease, promoting their 'Eating Dental Revolution' food additive as a simple solution.

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よくある質問

Q: What is the new music video 'Bad Breath is Immensely Destructive' about?: A: It is the fifth installment in a series that uses a monster movie theme, where a giant dog's bad breath destroys Tokyo, to symbolize the severe social and health impacts of pet periodontal disease.
Q: What is the key message of the campaign?: A: The campaign's message is that pet bad breath has a massive 'destructive power,' not only socially but also physically, as it's a sign of periodontal disease which can damage a pet's internal organs and shorten its life.
Q: What product is being promoted in the video?: A: The video promotes 'Taberu Hamigaki Kakumei' (Eating Dental Revolution), an all-natural, additive-free powder containing propolis that can be sprinkled on pet food for easy oral care.
Q: Why did the company choose a monster movie theme?: A: They chose an entertaining and exaggerated theme to capture attention and help pet owners realize the serious, underlying truth about the dangers of pet bad breath in a memorable way, rather than just presenting facts and data.
Q: What statistics about pet periodontal disease are mentioned?: A: The article states that approximately 80% of dogs over three years old have periodontal disease, and those with severe cases have a 1.4 to 1.6 times higher risk of death.