[Original Research] Will Your Brand Be 'Recalled' or 'Ignored' by AI?

EXIDEA Inc. conducted a large-scale study on how often Google's AI Overview (AIO) generates responses containing brand names for non-branded searches. Analyzing 17,693 queries, the study found that 57.7% of AIO responses to non-branded searches included specific brand names. Particularly in 'comparison-type' searches, an average of 6.6 brands were presented as candidates. These findings suggest that, in addition to traditional SEO, 'being recalled by AI' is becoming a new competitive axis for brand recognition.