[Hokkaido 178-Person Survey] 92.1% of Residents Say Winter Utility Bills are 'At Their Limit,' But Only 14.0% Have Taken Action to Switch Providers

A survey by Starcraft Inc. found that 92.1% of Hokkaido residents feel their winter utility bills are a 'heavy burden.' The average electricity bill in deep winter is ¥15,309, compounded by kerosene costs, straining household finances. However, only 14.0% have taken steps to review their power company, with many opting for 'endurance-based saving.' The reluctance to switch is attributed to psychological barriers like 'uncertainty about savings' and 'perceived hassle of procedures,' highlighting the need for better information.