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[ZWIESEL FORTESSA JAPAN] German long-established brand "EISCH" to be unveiled for the first time at a domestic retail store in conjunction with the "Great Gold Exhibition" held at Nihonbashi Takashimaya S.C. from April 8 (Wed) to 14 (Tue), 2026

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ZWIESEL FORTESSA JAPAN Co., Ltd. will hold the ZWIESEL EISCH POPUP at Nihonbashi Takashimaya S.C. from April 8 to 14, 2026. This event will mark the first public exhibition and sale at a domestic retail store for the German glass brand "EISCH," which boasts over 300 years of history, alongside ZWIESEL's handmade collection.

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Frequently Asked Questions

Q: What is the name of the German glass brand being introduced for the first time at a domestic retail store in Japan during the 2026 event at Nihonbashi Takashimaya S.C.?
A: The German glass brand being introduced for the first time at a domestic retail store in Japan is EISCH, a brand with over 300 years of history, during the ZWIESEL EISCH POPUP event.
Q: When and where will the ZWIESEL EISCH POPUP event take place in 2026, and what exhibition is it associated with?
A: The ZWIESEL EISCH POPUP event will take place from Wednesday, April 8 to Tuesday, April 14, 2026, at Nihonbashi Takashimaya S.C., in conjunction with the Great Gold Exhibition.
Q: What distinguishes the design philosophy of EISCH compared to ZWIESEL, and how is this reflected in their product offerings?
A: EISCH pursues a sense of luxury through decoration, unlike ZWIESEL which focuses on simple functional beauty, and this is reflected in EISCH's use of gold, silver, and platinum in its products.
Q: How does EISCH achieve the unique texture and color depth in its glass products, and what role do artisans play in this process?
A: EISCH achieves unique texture and color depth through meticulous hand application by skilled artisans using a single brush, creating one-of-a-kind expressions not possible with mass production.
Q: What company is organizing the ZWIESEL EISCH POPUP event, and who is its current President and CEO as of the 2026 announcement?
A: ZWIESEL FORTESSA JAPAN Co., Ltd. is organizing the event, and its President and CEO is Matteo Scaravelli, headquartered in Shiba, Minato-ku, Tokyo.