Zigzag Launches Cross-Border OMO Service 'WorldShopping BIZ OMO' for Brands Aiming to Expand into Taiwan and Increase Sales

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Zigzag Taiwan has launched the 'WorldShopping BIZ OMO' service for brands targeting the Taiwan market. This service integrates cross-border e-commerce with pop-up stores to support the continuous growth of brands.

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Zigzag Taiwan has launched the 'WorldShopping BIZ OMO' service for brands targeting the Taiwan market. This service integrates cross-border e-commerce with pop-up stores to support the continuous growth of brands.

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Source: https://prtimes.jp/main/html/rd/p/000000347.000018480.html | Date: Date unavailable

Zigzag Corporation (Headquarters: Shibuya-ku, Tokyo, CEO: Kazuoshi Nakazato, COO: Ken Suzuki, hereinafter referred to as Zigzag), which supports web inbound and cross-border e-commerce, has launched a new service called 'WorldShopping BIZ OMO' for brands considering entering the Taiwan market and for brands aiming to further expand sales and gain fans in the Taiwan market through cross-border e-commerce. This service, provided by Zigzag Taiwan, supports brands from pop-up store openings in Taiwan to cross-border e-commerce, data utilization, and repurchase design in a one-stop manner. In a leading case of this service, the apparel brand 'MAYLA' operated by Dolls Inc. recorded approximately 10 times the usual monthly sales in cross-border e-commerce for Taiwan at their Taiwan pop-up store. By connecting real brand experiences to cross-border e-commerce and utilizing the obtained data for future strategies, this service provides a new model for continuously growing brands in the Taiwan market. Background of Service Provision Taiwan is a market with particularly high affinity for Japanese brands in cross-border e-commerce. According to our company's data, more than 80% of Taiwanese consumers who visit Japan continue to purchase Japanese brands through cross-border e-commerce after returning home (Note 2). Taiwan also ranks high in terms of the circulation amount of product purchases using our company's services by country. The fact that there are many visitors to Japan and continuous interest in Japanese brands is a major characteristic of this market. In recent years, with the advancement of AI-driven purchasing experiences, an environment where consumers can efficiently obtain what they want is expanding. In such a context, the value of 'real experiences' that cannot be replicated by data alone, such as the atmosphere of the moment and accidental encounters, is being re-evaluated. For brands to build deep relationships with customers, it is increasingly important to

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