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ZETA Receives Patent Allowance for Loyalty Enhancement Engine "ZETA ENGAGEMENT"

NQ Score 50/100

AI Summary (NQ-processed)

ZETA has received a patent allowance for its loyalty enhancement engine, "ZETA ENGAGEMENT".

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Frequently Asked Questions

Q: What is the "ZETA ENGAGEMENT" loyalty enhancement engine?
A: "ZETA ENGAGEMENT" is a technology that calculates an influence score for each user based on how much their user actions, such as posting reviews or adding to favorites, have influenced other users. It aims to promote user actions within the site by awarding points according to this score and provides notifications that display related products or products linked to hashtags generated from user reviews.
Q: What is the main benefit of the technology covered by this patent?
A: The technology allows for the provision of new purchasing experiences originating from UGC and contributes to the maximization of LTV for EC businesses. It enables EC businesses to realize "meaningful notifications (personalized push)" tailored to each user's actions, leading to increased user satisfaction, review posting, UGC data accumulation, and continued site usage.
Q: How does this technology differ from simple point systems?
A: This technology is unique because its logic directly converts a "user's sense of contribution" into "purchasing intent," going beyond simple point accumulation. This enables the formation of a self-sustaining community and sales expansion independent of advertising costs.
Q: What is UGC and why is it important for EC businesses?
A: UGC stands for User Generated Content, which includes information created and shared by users, such as reviews and Q&A. UGC is important for EC businesses because it significantly influences purchasing decisions and can be leveraged to enhance customer experience, drive engagement, and build trust.
Q: What are ZETA's future plans regarding this patent?
A: ZETA plans to further strengthen its initiatives with this patent, contributing to the improvement of convenience and business growth for EC sites across various industries by leveraging solutions from the "ZETA CX Series," including "ZETA SEARCH" and generative AI.