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Creating a 'Sacred Site of Fermentation' in a Depopulating Town That People from Around the World Will Visit. As a First Step, We Are Launching a '4-Day Soy Sauce Brewing Camp.'

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AI Summary (NQ-processed)

yuone, based in Kitahiroshima, Hiroshima, is launching a '4-Day Soy Sauce Brewing Camp' starting May 17, 2026, as part of a vision to transform their depopulating town into a global 'sacred site of fermentation.' The initiative aims to revitalize the community by leveraging the town's natural resources and the philosophy of fermentation to create new value and human connections.

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Frequently Asked Questions

Q: What is the name of the company launching the 4-Day Soy Sauce Brewing Camp in Kitahiroshima Town, Hiroshima Prefecture, and what lodging and food services does it operate there?
A: yuone operates the one-group-per-day lodging FERMELL and the weekly bagel shop Liand bagel in Kitahiroshima Town, Hiroshima Prefecture, and is launching the 4-Day Soy Sauce Brewing Camp.
Q: When is yuone scheduled to begin its 4-Day Soy Sauce Brewing Camp, and what broader vision does this event support in the depopulating town of Kitahiroshima?
A: yuone will begin the 4-Day Soy Sauce Brewing Camp on May 17, 2026, as part of its vision to create a 'sacred site of fermentation' in Kitahiroshima Town, Hiroshima Prefecture.
Q: What natural advantages does Kitahiroshima Town offer for fermentation-based initiatives, and what social challenges is the town currently facing?
A: Kitahiroshima Town has rich nature and high-quality water ideal for fermentation, but it faces depopulation, an aging population, and a growing number of vacant houses.
Q: How long has yuone been cultivating its own homemade yeast, and how is this ingredient used in its current food offerings at Liand bagel?
A: yuone has nurtured its own homemade yeast for over 10 years and uses it in the production of bagels sold at its weekly open Liand bagel shop in Kitahiroshima Town.
Q: What specific experiences will participants engage in during the 4-Day Soy Sauce Brewing Camp, and what core value does yuone aim to create through shared time and fermentation activities?
A: Participants in the 4-Day Soy Sauce Brewing Camp will brew soy sauce, enjoy fermentation-themed meals, and interact with others to create value where 'the time spent together becomes the value itself.'